We’ve got an epic series this month (November) for you Brandfetti fam.  Whilst I’m on Mat Leave, I’ve invited some... more

We’ve got an epic series this month (November) for you Brandfetti fam.    Whilst I’m on Mat Leave, I’ve invited... more

We’ve got an epic series this month (November) for you Brandfetti fam.    Whilst I’m on Mat Leave, I’ve invited... more

It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast... more

In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your... more

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most... more

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they’re also a... more

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be... more

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you... more

Y'all loved the personal episodes I've been doing the last few weeks, so here is another one coming in hot.... more

Today we have a behind-the-scenes episode of a recent Q&A call we had in The Wordfetti Club where we had... more

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year... more

In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our... more

Get ready fam. We've got another incredible Wordfetti Club case study episode for you today. Meet Lloyd, Luxury Travel Advisor... more

Are you overcomplicating the idea of creating content right now?! In this episode, I share the 3 most common TRAPS... more

It ain't no secret that this year has been a lil bit harder for businesses in general to get leads,... more

Ever feel like you're a hamster on a wheel of creating MORE MORE MORE content? Kinda like a content cow?!... more

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday... more

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away,... more

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to: ... more

We're back for a brand new season and I have some personal news! I AM PREGNANT!   In this bonus... more

In this bonus episode for the new season, I shared openly about my mindset wobbles around "becoming a mother". In... more

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6... more

Today I'm taking you behind the scenes on a hot seat call I hosted in The Wordfetti Club (btw! Doors... more

Let's be honest. Let's a lotta different types of platforms, channels, that business owners "have to" jump on right now.... more

Feeling stuck and overwhelmed when it comes to creating strategic content for your business? This short and sweet practical episode... more

Ain't no secret that there has been a lotta shifts in the online business space the last couple of months.... more

The final behind the scenes episode of our most recent live course launch! This episode, I share with you the... more

In this episode, I dive into what worked for us in our most recent live launch. We ended up celebrating... more

WOOP! We have finally wrapped up our most recent live program launch of Wordfetti Your Words 2024. This year we're... more

What is YOUR flag on the ground belief? In this episode, I take you behind the scenes of a live... more

Meta has recently announced 3 brand new paid tiers as part of their Paid Verification program. With membership now reaching... more

Feelin' short 'n' uninspired on content ideas?! I got chu. In this short and sweet episode, I throw down 3... more

What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.  ... more

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you... more

Overthink, second-guess and find yourself smashin' that backspace button every time you have to write about your business? This episode... more

Imagine, going from 0 clients to being FULLY BOOKED, and a monthly revenue increase of 278% in the space of... more

Now a days when it comes to the online world, it's important to be seen, yes -- but what's also... more

Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary... more

The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to... more

Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you... more

Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales,... more

Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales,... more

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand... more

If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a... more

Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to... more

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because... more

If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now... more

Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than... more

Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In... more

In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call... more

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I... more

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're... more

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the... more

Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I... more

Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was... more

Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular,... more

We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her... more

Ever feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and... more

I am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam... more

Yep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear... more

Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the... more

Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties... more

Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat... more

Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat... more

I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for... more

I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over... more

It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the... more

WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and... more

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content... more

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely... more

Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA!... more

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so... more

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing... more

If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question... more

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every... more

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to... more

To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was... more

I was recently asked about HOW you can talk about the same service or product and make it interesting at... more

Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the... more

As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and... more

You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get... more

We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the... more

At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And... more

What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring... more

Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this... more

Know what you want to say but don't know HOW to say it?! This episode is for you because chances... more

And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and... more

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi,... more

This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly... more

One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this... more

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this... more

How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you... more

Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you... more

In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your... more

As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's... more

No your website isn’t just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y’all... more

Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there’s something missing, esé. In this... more

This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode... more

We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our... more

In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy... more

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world... more

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in... more

No this isn't another podcast episode that is going to tell you to try Threads or try Reels and get... more

Attn biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to... more

Reels. Threads. TikTok. Sure they're trending content channels, but what's the one thing I believe should remain to be the... more

Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw... more

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In... more

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style"... more

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how... more

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this... more

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti.... more

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about... more

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy... more

"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it... more

Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST... more

I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second... more

In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in... more

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the... more

The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do... more

This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the... more

In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her... more

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If... more

You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I... more

I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side... more

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital... more

In a world where so much is pushed out at record speed, how does one create content that actually stands... more

This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk... more

So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience.... more

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is... more

So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another... more

This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in... more

Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world... more

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus... more

Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested... more

Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem... more

Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page.... more

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect?... more

Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But... more

"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna... more

What the heck is a Downsell and why should you consider having one for your next launch? In this episode,... more

As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through... more

A lot has changed in the online course creator world in the last 3 years. In this episode, I dive... more

2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing,... more

Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!),... more

Sometimes it's not about knowing ALL of the answers. But it's in knowing the right questions to ask. In this... more

Systems? Have the power to set you free. But where the heck does one begin when the world of tech,... more

Building a community is perhaps one of the most underrated ways for you to build your business. In this episode,... more

Out-of-offices are perhaps one of the most underrated ways for you to connect with your audience (yep!). In this episode... more

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're... more