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Brandfetti
Brandfetti
Anita Siek

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer... more

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Episodes

Why you need to tweak your messaging (and how to do it)

Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to... more

28 Mar 2024 · 10 minutes
Key signs it's time to refresh your website

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because... more

26 Mar 2024 · 18 minutes
5 simple strategies to generate leads right now without ads

If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now... more

21 Mar 2024 · 24 minutes
Stuck on what to write to your audience? Listen to this

Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than... more

19 Mar 2024 · 7 minutes
3 Mindset Shifts to Tame Perfectionism When Writing

Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In... more

14 Mar 2024 · 14 minutes
5 min hack: Call to action vs call to value

In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call... more

12 Mar 2024 · 6 minutes
7 Profitable Copywriting Lessons

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I... more

07 Mar 2024 · 19 minutes
Deliver Value, and the Leads Will Come Is Not a Content Strategy

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're... more

05 Mar 2024 · 18 minutes
Messaging vs Copy: There’s a Difference

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the... more

29 Feb 2024 · 8 minutes
Pricing your offers and increasing your prices and make more income

Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I... more

27 Feb 2024 · 14 minutes
How she scaled her studio, ignited more profit and created more white space with Kim + Jeff Swinyard

Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was... more

22 Feb 2024 · 1 hour, 5 minutes
What I did to diversify our business and life income streams

Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular,... more

15 Feb 2024 · 25 minutes
How she x2 her prices and sold her dream offer to her dream client with Justina Low

We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her... more

13 Feb 2024 · 55 minutes
Feeling like a hamster on a wheel running your biz? Listen to this

Ever feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and... more

08 Feb 2024 · 21 minutes
How they launched a new membership and welcomed 3000+ members with Tamsin + Jez

I am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam... more

06 Feb 2024 · 48 minutes
What I do in moments of overwhelm and stress (and that time I ugly cried)

Yep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear... more

01 Feb 2024 · 19 minutes
How she completely transformed her business, her life, and herself in 12 months with Jen Bowers

Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the... more

31 Jan 2024 · 42 minutes
Biz Bestie Edition: 2024 predictions for online business with Steph (Bonus)

Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties... more

28 Jan 2024 · 24 minutes
Biz Bestie Edition: Debrief of 2023 launches with Steph (Bonus)

Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat... more

27 Jan 2024 · 32 minutes
Biz Bestie Edition: 2023 Reflections and Flearnings with Steph (Bonus)

Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat... more

26 Jan 2024 · 33 minutes
BTS of my 60-day experiment on LinkedIn how I got community top voice

I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for... more

25 Jan 2024 · 23 minutes
How to run a VIP Planning Day for yourself

I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over... more

23 Jan 2024 · 23 minutes
2024 predictions for content and marketing

It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the... more

21 Jan 2024 · 16 minutes
7 lessons in life and business from the year 2023

WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and... more

18 Jan 2024 · 22 minutes
How I Content Create for a Month in 2 hours

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content... more

23 Nov 2023 · 17 minutes
5 of the WORST pieces of "marketing" advice I've heard in 2023

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely... more

21 Nov 2023 · 19 minutes
How to create content that's shareable

Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA!... more

16 Nov 2023 · 15 minutes
My process when it comes to planning and creating captions and content

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so... more

14 Nov 2023 · 17 minutes
Is ranking #1 on Google still a thing?

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing... more

09 Nov 2023 · 13 minutes
How you should strategically come up with your "speaking" topics

If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question... more

07 Nov 2023 · 9 minutes
Writing for the analytical readers and the skimmers

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every... more

02 Nov 2023 · 9 minutes
3 untraditional Black Friday campaigns (if you don't have want to discount)

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to... more

31 Oct 2023 · 10 minutes
How to ensure Black Friday Campaign success for 2023

To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was... more

26 Oct 2023 · 10 minutes
Try this 1 hack to make talking about the same service or product more interesting

I was recently asked about HOW you can talk about the same service or product and make it interesting at... more

24 Oct 2023 · 8 minutes
My 5 biggest flearnings (failure + learnings) in business

Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the... more

20 Oct 2023 · 22 minutes
How to use LGBTQ+ inclusive language and how to show your allyship with Hank Paul

As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and... more

17 Oct 2023 · 50 minutes
Why we cleaned and removed thousands of our email subscribers (and why you should too!)

You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get... more

12 Oct 2023 · 20 minutes
What worked and what surprisingly didn't work in our latest WYW Sept 2023 launch

We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the... more

10 Oct 2023 · 33 minutes
Behind the scenes of how I pivoted and relaunched an offer that was no longer working

At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And... more

05 Oct 2023 · 45 minutes
How to build a business with passion, purpose, and profit with Fiona Killackey of My Daily Business

What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring... more

03 Oct 2023 · 52 minutes
7 must-know copywriting lessons that will help you boost your conversions

Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this... more

28 Sep 2023 · 18 minutes
Stuck on your brand voice? Listen to this.

Know what you want to say but don't know HOW to say it?! This episode is for you because chances... more

26 Sep 2023 · 18 minutes
How she landed her BIGGEST retainer client and x8 her ROI in our course with Madison Klein

And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and... more

21 Sep 2023 · 50 minutes
How Rewriting Her Website Copy Helped Zoe Richmond Attract Her Dream Clients

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi,... more

19 Sep 2023 · 45 minutes
How to Ai-Proof Your Job as a Content Writer or Copywriter

This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly... more

14 Sep 2023 · 21 minutes
How Trusting in Her Intuition Led Laetitia Andrac to Become a Best-Seller for Her Book

One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this... more

12 Sep 2023 · 48 minutes
The Difference Between Writing and Copywriting

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this... more

07 Sep 2023 · 16 minutes
How to Write Copy That’s Persuasive (And Not Salesy)

How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you... more

05 Sep 2023 · 23 minutes
Not Converting? You Could Be Making One of These 5 Mistakes.

Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you... more

31 Aug 2023 · 17 minutes
3 Copy Hacks to Help You Make Your Copy Stronger

In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your... more

29 Aug 2023 · 9 minutes
If You Know What to Say but Don’t Know How to Say It - Listen to This

As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's... more

24 Aug 2023 · 14 minutes
The Objective of a Home, About, Services, and Product Page on Your Website

No your website isn’t just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y’all... more

22 Aug 2023 · 20 minutes
What Is Messaging?

Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there’s something missing, esé. In this... more

17 Aug 2023 · 14 minutes
Surrendering, Detaching, and How I Mixed Travel With Launching (Part 2)

This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode... more

16 Aug 2023 · 28 minutes
Behind the Scenes of Our First-Ever Membership Launch (Part 1)

We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our... more

15 Aug 2023 · 33 minutes
How Psychology Intertwines With Copywriting

In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy... more

10 Aug 2023 · 1 hour, 1 minute
What’s the Difference Between Copy vs Content?

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world... more

08 Aug 2023 · 15 minutes
How to Be Kinder to Our Minds, Through Language

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in... more

03 Aug 2023 · 11 minutes
The 3 Missed Content Opportunities for Businesses

No this isn't another podcast episode that is going to tell you to try Threads or try Reels and get... more

01 Aug 2023 · 20 minutes
7 Ways To Make Creating Content Easier and More Fun

Attn biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to... more

27 Jul 2023 · 20 minutes
Why Original Content Should Be Your no.1 in Your Strategy

Reels. Threads. TikTok. Sure they're trending content channels, but what's the one thing I believe should remain to be the... more

25 Jul 2023 · 12 minutes
Why Adding Value and Hoping the Leads Will Come Is Not a Strategy

Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw... more

20 Jul 2023 · 10 minutes
How I Never Run Out of Content Ideas

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In... more

18 Jul 2023 · 14 minutes
The Different Types of Content Styles For: LinkedIn, Instagram, TikTok

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style"... more

13 Jul 2023 · 20 minutes
6 Content Strategies That Are Working Right Now

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how... more

11 Jul 2023 · 23 minutes
I’m Back! Brandfetti New Look and What’s Been Going On

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this... more

06 Jul 2023 · 27 minutes
How Targeted Messaging x3 Our Recent Email Campaign

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti.... more

06 Jul 2023 · 16 minutes
Marija Duka Interviews Me on Building a Personal Brand and Finding Your Voice

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about... more

27 Apr 2023 · 48 minutes
Why Copywriting Will Always Remain To Be a High Income Skill

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy... more

25 Apr 2023 · 16 minutes
How Not To Find Your Brand Voice

"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it... more

20 Apr 2023 · 13 minutes
This Is the Worst Copywriting Advice I’ve Heard

Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST... more

18 Apr 2023 · 16 minutes
Mindset Shifts To Help You Write With More Confidence in Your Biz

I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second... more

13 Apr 2023 · 20 minutes
From Content Paralysis To Copy Confidence With Stacey Hughes

In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in... more

11 Apr 2023 · 37 minutes
Messaging vs Copy: There’s a Difference

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the... more

06 Apr 2023 · 9 minutes
How Psychology Intertwines With Copy To Help You Get More Conversions

The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do... more

04 Apr 2023 · 18 minutes
Q&A: How Can You Confidently Communicate What You Sell

This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the... more

30 Mar 2023 · 16 minutes
How Vanessa Correa Achieved a 25% Conversion Rate by Applying Our Strategies

In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her... more

28 Mar 2023 · 40 minutes
This Is One of the BIGGEST Mistakes I See Businesses Making

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If... more

23 Mar 2023 · 13 minutes
Scaling Business Lessons and Navigating Biz Growth, Family, Kids and Life With Tina Tower

You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I... more

21 Mar 2023 · 47 minutes
Amy Porterfield on How To Grow a Successful Online Business and Her Biggest Learnings

I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side... more

16 Mar 2023 · 51 minutes
How To Write Copy as a Product-based Business

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital... more

14 Mar 2023 · 52 minutes
How To Create Stand Out Content in a World With Chatgpt

In a world where so much is pushed out at record speed, how does one create content that actually stands... more

09 Mar 2023 · 11 minutes
AI + Copywriting: My Thoughts and How I’m Using It

This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk... more

07 Mar 2023 · 33 minutes
How to Structure the Pages for Your Website Project

So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience.... more

02 Mar 2023 · 16 minutes
What To Do When You’ve Got “Writer’s Block”

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is... more

28 Feb 2023 · 9 minutes
Pricing: How Much Should You Charge as a Copywriter?

So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another... more

23 Feb 2023 · 28 minutes
How To Start a Side Hustle as a Copywriter

This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in... more

21 Feb 2023 · 39 minutes
5 Marketing Lessons We Can Learn From Rihanna at Superbowl

Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world... more

16 Feb 2023 · 14 minutes
The Must-have Marketing Mix for a Product-based Business With E-commerce Marketing Coach, Lisa Byrne

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus... more

14 Feb 2023 · 41 minutes
The 101 To Planning and Writing a Blog

Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested... more

09 Feb 2023 · 19 minutes
Feeling Stuck in Your Business? Start With This Question.

Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem... more

08 Feb 2023 · 9 minutes
The Do’s and Don’t of Creating a Freebie

Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page.... more

02 Feb 2023 · 14 minutes
What To Expect in the Online Course World in 2023 With Steph Taylor

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect?... more

31 Jan 2023 · 58 minutes
How To Create Strategic Profitable Collaborations To Grow Your Business With Danielle Wiebe

Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But... more

24 Jan 2023 · 43 minutes
Listen to This if You Feel Bad Sending “Too Many Launch Emails”

"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna... more

19 Jan 2023 · 22 minutes
Why You Should Consider a Downsell for Your Next Live Launch

What the heck is a Downsell and why should you consider having one for your next launch? In this episode,... more

17 Jan 2023 · 13 minutes
Must-avoid Mistakes for Online Course Sales Pages

As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through... more

12 Jan 2023 · 23 minutes
How To Get Cut-through in the Online Course Creator World in 2023

A lot has changed in the online course creator world in the last 3 years. In this episode, I dive... more

10 Jan 2023 · 18 minutes
2023 Predictions for Marketing, Content, and Copy

2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing,... more

05 Jan 2023 · 30 minutes
2022 Wrapped: Flearnings, Challenges, Wins

Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!),... more

29 Dec 2022 · 39 minutes
Brandfetti
Listen to This if You Feel Bad Sending “Too Many Launch Emails”
Brandfetti
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Description

"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna want to... more