A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer... more
Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to... more
Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because... more
If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now... more
Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than... more
Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In... more
In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call... more
Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I... more
Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're... more
There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the... more
Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I... more
Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was... more
Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular,... more
We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her... more
Ever feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and... more
I am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam... more
Yep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear... more
Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the... more
Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties... more
Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat... more
Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat... more
I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for... more
I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over... more
It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the... more
WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and... more
Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content... more
Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely... more
Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA!... more
Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so... more
Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing... more
If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question... more
Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every... more
A lot of the time when we think Black Friday, we think mass discounts. But does it always have to... more
To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was... more
I was recently asked about HOW you can talk about the same service or product and make it interesting at... more
Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the... more
As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and... more
You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get... more
We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the... more
At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And... more
What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring... more
Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this... more
Know what you want to say but don't know HOW to say it?! This episode is for you because chances... more
And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and... more
In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi,... more
This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly... more
One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this... more
Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this... more
How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you... more
Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you... more
In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your... more
As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's... more
No your website isn’t just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y’all... more
Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there’s something missing, esé. In this... more
This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode... more
We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our... more
In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy... more
Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world... more
Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in... more
No this isn't another podcast episode that is going to tell you to try Threads or try Reels and get... more
Attn biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to... more
Reels. Threads. TikTok. Sure they're trending content channels, but what's the one thing I believe should remain to be the... more
Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw... more
How do I NEVER run out of content ideas? It's a good question and one I often get asked. In... more
LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style"... more
A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how... more
Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this... more
In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti.... more
This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about... more
The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy... more
"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it... more
Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST... more
I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second... more
In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in... more
There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the... more
The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do... more
This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the... more
In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her... more
This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If... more
You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I... more
I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side... more
There's a difference between writing as a product-based business vs writing as a service based business (or as a digital... more
In a world where so much is pushed out at record speed, how does one create content that actually stands... more
This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk... more
So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience.... more
Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is... more
So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another... more
This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in... more
Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world... more
There is a big difference between how you market yourself as a product-based business versus a digital course creator versus... more
Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested... more
Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem... more
Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page.... more
The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect?... more
Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But... more
"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna... more
What the heck is a Downsell and why should you consider having one for your next launch? In this episode,... more
As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through... more
A lot has changed in the online course creator world in the last 3 years. In this episode, I dive... more
2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing,... more
Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!),... more
"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna want to... more