Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist – making moments... more

Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But... more

Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than... more

In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch... more

Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand... more

It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to... more

If generative AI is meant to be more tool than threat to media companies, publishers will need to come up... more

The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making... more

“Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,”... more

After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers... more