Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist – making moments... more

Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But... more

Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than... more

In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch... more

Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand... more

It’s been roughly a week since Donald Trump was voted into his second presidential term and already, his return to... more

If generative AI is meant to be more tool than threat to media companies, publishers will need to come up... more

The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making... more

“Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,”... more

After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers... more

CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten... more

The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further... more

WNBA's New York Liberty is having a moment. It just finished the regular season last Thursday with the best record... more

In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement —... more

Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have... more

The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars,... more

Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers were... more

Big changes came for the media industry in 2024. Between generative AI technology companies spending millions of dollars to license their content and Google... more

With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at... more

In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer... more

Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should... more

GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads... more

Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television... more

It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role... more

As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to... more

Making the digital advertising ecosystem more sustainable has been a burgeoning topic for the past couple of years, but the... more

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival.... more

We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform... more

We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for... more

On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO... more

Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes... more

Molly Burke and Tyler Oakley joined YouTube more than a decade ago and built their respective online followings by advocating... more

In a world where video has become the predominant medium for content creators, Substack offers a reprieve in the form... more

What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben... more

As a platform, X (formerly Twitter) has seen better days. After Elon Musk took over back in 2022, the platform... more

Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an international audience of soccer fans across its... more

Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian... more

In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number... more

A presidential election year has the potential to be a boon for news and politics publishers when it comes to... more

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this... more

The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print... more

The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping... more

Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign... more

Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue... more

Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is... more

For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party... more

Zola isn’t just a website for weddings anymore. Late last year, the e-commerce company went from a one-stop destination for... more

While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for... more

Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black,... more

Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than... more

Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming... more

Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when... more

Digital media companies have to be willing to change with the times if they want to make 2024 a growth... more

Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and... more

Bloomberg Media made some changes to its sales operations last year in an effort to stay on top of the... more

Social media is in its so-called unhinged era, where social media managers are breaking the digital fourth wall and speaking... more

This year was another one for the advertising and media history books, but not for the ways that marketers and... more

The final episode of Digiday’s History of ad tech discusses how the digital media industry has moved faster than those... more

Semafor is about to close the book on its first full calendar year, having launched in October 2022 as a... more

Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of... more

In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted... more

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector... more

Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks to owner Elon Musk’s latest... more

One of the Godfathers of ad tech on creating an industry, competing with Big Tech, and exactly why he didn’t... more

Between the Department of Justice’s antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its... more

The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio... more

At this point, TikTok has gone from an experimental digital channel to a must-have in most marketing strategies. Ad spend... more

Augmented and virtual reality are well on their way to becoming a mainstream marketing tactic as technology democratizes the space,... more

The New York Times tapped Joy Robins as its global chief advertising officer this past spring and six months later,... more

Sports media was built on live coverage of games, but younger generations are increasingly less interested in watching sporting events... more

The industry’s stalled DE&I progress has been a point of critique. Despite the promises, media companies are still mostly hiring... more

Digiday Media and WorkLife is proud to present season two of The Return, a podcast about what it’s like for... more

Today’s social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that... more

The autumn season is ushering in some change to the Digiday Podcast. As of this week, Digiday’s senior media editor Tim... more

Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword... more

Plenty can change in a year, particularly in the publishing industry. A year after the media business slipped into a... more

A few years ago, at least two-thirds of Georgia-Pacific’s ad dollars went to traditional TV. Now the channel accounts for... more

Several publisher CROs are optimistic that ad revenue is coming back in a positive way in the back half of... more

It was the summer of acronyms based on the major trends that Digiday reported on over the past four months: MFAs... more

Rather than relying on the continual quarter-by-quarter or even month-by-month sales cycle trends to guide their 2024 campaign strategies, the... more

For all the attention being paid to X (née Twitter) these days, Ariel Sims is keeping a closer eye on... more

In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on... more

A lot has changed in the social media ecosystem over the last couple of weeks: Meta launched its Twitter competitor,... more

This year’s Amazon Prime Day was a boon for many commerce publishers’ affiliate revenue streams. Take Wirecutter, for instance, which saw... more

Two years after Vox Media entered the podcast subscription business through the Cafe Studios acquisition, the publisher has “tens of... more

Raffi Krikorian would have a better than average read on the artificial intelligence landscape, including as it pertains to potential... more

If you’re feeling a little punch-drunk by all the economic downturn talk through the first six months of 2023 (and... more

As the CRO of Salon.com, Justin Wohl is a self-proclaimed programmatic purist, meaning that when it comes to ad sales,... more

The final episode of the Digiday podcast at Cannes centered around a topic which everyone on the planet — but... more

On a blustery day at Cannes Lions (which prevented us from recording outside), I walked along Yacht Row, well known... more