“Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,”... more

After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers... more

CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten... more

The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further... more

WNBA's New York Liberty is having a moment. It just finished the regular season last Thursday with the best record... more

In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement —... more

Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have... more

The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars,... more

Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers were... more

Big changes came for the media industry in 2024. Between generative AI technology companies spending millions of dollars to license their content and Google... more