Blind spots in customer understanding can hold companies back, but customer advisory boards offer a way to uncover them and... more

“Most QBRs suck,” says Alex Raymond, calling out the truth that too many Quarterly Business Reviews are boring, one-sided, and... more

“There are strategic accounts that will organically grow without proactive effort. Every account is strategic but you don’t have the... more

“I strongly believe that there’s a strong connection between employee experience and customer experience. Employee experience drives the customer experience,”... more

“When we try to get customers to do something, if we ourselves don’t know what the path to success looks... more

“You’ve got to move your customers to be a partner. Your aim is to get larger revenues, have partnership relationships... more

“Winning somebody back who had experiences with you is easier than taking net new share. You need to understand why... more

“Happy customers stay, and unhappy customers leave”—or at least that’s what we’ve always believed. But Greg Daines, a customer retention... more

“What if I told you that you’re responsible for over 70% of your company’s revenue, but probably aren’t getting the... more

“When I got into sales, I was thinking about the customer throughout the whole life cycle. It wasn’t just about... more