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Chaos to Conversions: A Podcast on Launching and Email Marketing
Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I... more

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Episodes

Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your... more

18 Mar 2025 · 18 minutes
Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and... more

11 Mar 2025 · 29 minutes
Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny... more

04 Mar 2025 · 21 minutes
Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck

What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything... more

25 Feb 2025 · 20 minutes
Ep 053: Marketing Funnel Series: Bottom of Funnel

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how... more

18 Feb 2025 · 16 minutes
Ep 052: Do You Really Need a Welcome Sequence?

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do!... more

11 Feb 2025 · 16 minutes
Ep 051: The First 3 Steps to Take When Hiring

Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it... more

04 Feb 2025 · 21 minutes
Ep 050: Marketing Funnel Series: Middle of Funnel

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie... more

28 Jan 2025 · 18 minutes
Ep 049: What’s Wrong With This Email?

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the... more

21 Jan 2025 · 21 minutes
Ep 048: 3 SOPs Every Business Needs

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures)... more

14 Jan 2025 · 17 minutes
Chaos to Conversions: A Podcast on Launching and Email Marketing
Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch
Chaos to Conversions: A Podcast on Launching and Email Marketing
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