In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every... more

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps... more

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in... more

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear... more

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.In this episode, we share step-by-step... more

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges... more

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use... more

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks... more

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case... more

In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a... more