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20% - The Marketing Procurement Podcast
20% - The Marketing Procurement Podcast
Blair Enns and Leah Power

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy... more

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Episodes

This is Unsustainable w/ Caroline Johnson

The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah... more

15 Nov 2023 · 48 minutes
Marketing Is an Investment w/ Brett Colbert

Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from... more

01 Nov 2023 · 45 minutes
On Creative Effectiveness w/ George Tannenbaum

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature... more

18 Oct 2023 · 32 minutes
The Path to Great Work w/ Beverley Hammond and Susan Irving

20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair... more

04 Oct 2023 · 43 minutes
Agency Model Innovation w/ Caroline Johnson

The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business... more

20 Sep 2023 · 48 minutes
Tuning Up the Client-Agency Relationship w/ David Meikle

Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving... more

06 Sep 2023 · 47 minutes
Just Say No w/ Niki McMorrough

Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced... more

23 Aug 2023 · 44 minutes
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a... more

09 Aug 2023 · 28 minutes
Madison Avenue Makeover w/ Michael Farmer

Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand... more

26 Jul 2023 · 1 hour, 1 minute
2Bobs: Innoficiency in Your Agency

While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs:... more

12 Jul 2023 · 39 minutes
20% - The Marketing Procurement Podcast
This is Unsustainable w/ Caroline Johnson
20% - The Marketing Procurement Podcast
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