In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy... more
The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah... more
Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from... more
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature... more
20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair... more
The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business... more
Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving... more
Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced... more
Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a... more
Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand... more
While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs:... more
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