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The Revenue Formula
The Revenue Formula
Growblocks

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined... more

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Episodes

Hiring for the logo & other mistakes

It's time to talk about hiring for b2b SaaS. With the change from 'growth at all costs' to efficient growth,... more

25 Jun 2024 · 33 minutes
Secrets to winning in hyper competitive markets

What can we learn from hyper competitive markets in SaaS? That's exactly what we asked in this episode. We get... more

18 Jun 2024 · 34 minutes
NPS can't predict churn

No, net promoter score can't predict churn. We cover the alternatives in todays episode(00:00) - Introduction (04:14) - What is NPS... more

11 Jun 2024 · 29 minutes
Use this framework to run root cause analysis

Here's the method used by Toyota to run root cause analysis. It's called the 5M framework, and helps you look... more

04 Jun 2024 · 32 minutes
Why we think we need RevOps (and why we really need it)

We think we need RevOps because: Systems. Tools. Data.. And they all have merits, but, there's a few other yet... more

28 May 2024 · 33 minutes
Do you have one of these GTM problems?

There's 3 GTM problems we see over and over again - and they can totally be avoided. Listen to the... more

21 May 2024 · 30 minutes
Friction by design

Focused on removing friction? In this episode we discuss when it might be worth it to add some friction instead.(00:00)... more

14 May 2024 · 31 minutes
Here's how Koen Stam use AI for sales coaching

Do you think this is an AI summary or not?: With AI tools, such as ChatGPT, sales teams can enhance... more

09 May 2024 · 42 minutes
Rethinking comp plans

We're using comp plans from the 80s, and there's some problems with that.We discuss how SaaS has simply changed, and... more

07 May 2024 · 28 minutes
High velocity sales (with Frank Nardi)

Even if you don't run high velocity sales, there's much to learn from vendors who do.We talked with Frank Nardi... more

02 May 2024 · 45 minutes
When deals die

Deals die. But more so today than previously. That's why we introduce a different analysis to understand why deals are... more

30 Apr 2024 · 31 minutes
Why RevOps is broken (with Jeff Ignacio)

Is RevOps broken? And how do we fix it?Together with Jeff, we get into a bunch of the challenging areas... more

25 Apr 2024 · 43 minutes
4 Outbound Mistakes

Is outbound dead? And if not, what are the biggest mistakes we've seen?That's exactly what we get into today(00:00) -... more

23 Apr 2024 · 30 minutes
WTF is PLS even? (with Jesus Requena, VP Marketing at Hex)

What is PLS? When does it make sense to use it? How do you get started?These are just a couple... more

18 Apr 2024 · 50 minutes
Don’t have GTM visibility?

Everyone has a dashboard, a sheet, some reports - but still the number 1 problem we hear about? It's visibility... more

16 Apr 2024 · 36 minutes
Avoid this when scaling (with Mark Roberge, co-founder at Stage 2 Capital)

There's a few patterns to avoid when scaling sales. We walk through them together with Mark Roberge.(00:00) - Indtroduction (03:48) -... more

11 Apr 2024 · 53 minutes
RevOps needs to move

With everything that's happening, we discuss if it's time for RevOps to move away from the CRO.We get into(00:00) -... more

08 Apr 2024 · 29 minutes
How Paddle scaled with outbound to $100M (With Harrison Rose)

Paddle scaled with one motion: outbound. They were incredibly focused on one ICP, and ended up developing a three folded... more

04 Apr 2024 · 45 minutes
Making metrics matter

If you want to operate SaaS effectively - you need to know how metrics are constructed, and when to use... more

02 Apr 2024 · 34 minutes
Scale efficiently with RevOps (With Jeremey Donovan)

We asked Jeremey: How does RevOps help businesses right now switching from growth at all costs to efficient growth?We got... more

28 Mar 2024 · 49 minutes
To grow faster, talk with this team

We all want to grow faster, but there's a pretty important team to work with to do that - finance.We... more

26 Mar 2024 · 31 minutes
+$100M & how Outreach got there

A pivot. One motion - and relentless focus. That's just some of the ingredients Manny Medina shared on how Outreach... more

21 Mar 2024 · 42 minutes
Do less = get more deals

Everything has been cut and more will be cut. Cost is more expensive, we need to be super efficient but... more

19 Mar 2024 · 35 minutes
The SaaS Reset and what's next (with Jacco van der Kooij)

SaaS is being completely reset following the era of growth at all costs. But what's happening, how can you adapt... more

14 Mar 2024 · 1 hour, 3 minutes
Lowering payback isn't the problem

The one metric that shouldn't go up and to the right is CAC Payback, and it's doing exactly that.Rather than... more

12 Mar 2024 · 30 minutes
How Synthesia blew past 50K customers (With Steffen Tjerrild, co-founder & COO/CFO)

How do you get to this first million in revenue? And what does the journey past 10 look like? That's... more

07 Mar 2024 · 41 minutes
4 ways to fix NRR

It's no longer land and expand - it's land and maintain. But what can you realistically do to fix your... more

05 Mar 2024 · 32 minutes
If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)

How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll,... more

29 Feb 2024 · 49 minutes
How to build & scale outbound

Whether you're at $2, $10 or $20M ARR - if you want to add outbound as a motion, this episode... more

27 Feb 2024 · 33 minutes
100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)

How does a company scale after raising funds? And what changes are necessary to maintain a stellar go-to-market?That and much... more

22 Feb 2024 · 42 minutes
This won't scale

There's a lot of things you couldn't scale - until today. In this episode we discuss how AI can remove... more

20 Feb 2024 · 36 minutes
4 Signs your GTM is broken

Is your GTM broken? What do you even look for? Why does it matter?That's just some of the points we... more

13 Feb 2024 · 34 minutes
How to manage multiple GTMs in SaaS (With Dave Boyce)

Is it time to add another GTM? Dave told us before recording "not until after $10M ARR". So of course,... more

08 Feb 2024 · 43 minutes
4 signs you're losing product-market fit

Even in good times, you're slowly falling out of PMF. Inspired by Jason Lemkin, we dive into the signs you... more

06 Feb 2024 · 31 minutes
The top 1% of sales teams do this (with Kevin Dorsey, SVP of Sales & Partnerships at Bench)

Here's the thing. Most content focus on what the top 1% of sales reps do. While that's great - we... more

01 Feb 2024 · 43 minutes
Ask this before raising quotas

Thinking about raising quotas? Or being forced to? Then there's a couple of questions you need to ask yourself first.Because... more

30 Jan 2024 · 30 minutes
Surprising insights from 2.5 IPOs (With Robin Daniels, CBPO at LMS365)

What does it take to make it to IPO? What happens inside the company to the build up? Those were... more

25 Jan 2024 · 48 minutes
When nobody owns GTM

Who really owns GTM, and what are the symptoms when you don't really have someone leading it?This and much more... more

23 Jan 2024 · 34 minutes
WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

What is Nearbound really? How can you use it, and should you?Those are just some of the questions we asked... more

18 Jan 2024 · 38 minutes
How to enter a new market (in a scrappy way)

How do you expand to a new market? When is the time right? How do you not burn a ton... more

16 Jan 2024 · 29 minutes
Returning to face-to-face (With Thomas Hansen, President of Amplitude)

In this episode, we sit down with Thomas Neergaard Hansen, President at Amplitude, to delve into the critical role of... more

11 Jan 2024 · 45 minutes
Why your GTM needs a digital twin

How do the biggest engineering projects in the world avoid potential disasters? They create a digital replica to address problems... more

09 Jan 2024 · 33 minutes
5 types of ROI (With Sangram Vajre, Co-founder & CEO at GTM Partners)

There are 5 kinds of ROI software provides - and understanding the difference is critical.With Sangram, we discuss that and... more

04 Jan 2024 · 49 minutes
3 signs sales is broken

Having talked with lots of companies, we're still being asked how to make sales work, or at least work better. So... more

02 Jan 2024 · 32 minutes
Why marketing gets screwed

There are three ways marketing gets screwed - we discuss them all to help you unscrew marketing.In the episode, we... more

26 Dec 2023 · 34 minutes
New research: Did we lose GTM fit?

Our friends over at winning by design is about to drop new research - suggesting that we might just have... more

19 Dec 2023 · 34 minutes
Underdogs and perception (with Norman Rohr, VP Marketing at Capmo)

Today we talk with Norman about two unconventional underdogs, Google and Uberall, and how they changed the perception.We get into:(00:00)... more

14 Dec 2023 · 42 minutes
Sales reps spend just 28% of their time selling.. Or do they?

If sales reps only spend 1/3 of their time selling... What are they doing with their time? And how can... more

12 Dec 2023 · 27 minutes
5 takeaways from 2023

It's time to wrap the year - and what better way than to revisit some of the great conversations we've... more

07 Dec 2023 · 32 minutes
A better way to run your GTM

How do you get more predictive and more foresight? You make GTM forecasting a part of your rituals. And that's exactly... more

05 Dec 2023 · 35 minutes
How Pleo drives hypergrowth (with Arun Mani, CRO at Pleo)

What does it look like inside the engine room of a hypergrowth company?That's exactly what we discussed with Arun Mani,... more

30 Nov 2023 · 44 minutes
A "good enough" GTM isn't enough

Lots of succesfull companies were built on OK customers, an OK team and with an OK infrastructure. Today, that's not... more

28 Nov 2023 · 37 minutes
Assess your GTM (with Anders Sogaard, Head of Analytics at Growblocks)

Whether you've just started annual planning now or are already done (lucky you) - you should consider running an assessment... more

23 Nov 2023 · 38 minutes
Sales forecasts suck

Sales forecast have little to do with revenue growth. It's a great method for coaching and training - but not... more

21 Nov 2023 · 32 minutes
Driving change through RevOps (with Sandy Robinson, SVP of RevOps at Patra)

When there's an endless to-do list and lots of requests, how do you prioritize changes to the business? And how... more

16 Nov 2023 · 47 minutes
Beat and raise your targets

Ever wondered why some public tech companies beat target and raise guidance?Today we talk about the practise to follow in... more

14 Nov 2023 · 33 minutes
3 levers of customer growth (with Dan Steinman, Chief Evangelist at Gainsight)

Hypergrowth comes from existing customers - and you have three growth levers to pull with customer success.We talked with Dan... more

09 Nov 2023 · 51 minutes
Outbound is 3x harder

Outbound is 3x harder than it used to be.We dig into what's happened, and what you can do to make... more

07 Nov 2023 · 31 minutes
Pricing as a growth lever (With Kyle Poyar, Operating Partner @ OpenView)

There's a growth lever you should know about: Pricing.We geeked out on pricing with Kyle Poyar, Operating Partner at OpenView... more

02 Nov 2023 · 44 minutes
PLG is just another motion

Product led growth (PLG) has been all the rage. But lately, a lot of things have happened in this space.Airtable... more

31 Oct 2023 · 24 minutes
The Revenue Formula
How Pleo drives hypergrowth (with Arun Mani, CRO at Pleo)
The Revenue Formula
0:00
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Description

What does it look like inside the engine room of a hypergrowth company?That's exactly what we discussed with Arun Mani, CRO at... more