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The Revenue Formula
The Revenue Formula
Toni Hohlbein & Mikkel Plaehn

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined... more

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Episodes

Growblocks is shutting down: here's what we've learned

Growblocks is done, but we're continuing the podcast - so we thought we'd share some of the things we've learned... more

29 Oct 2024 · 31 minutes
Here are two simple ways to reduce burn

Need to be more efficient in your GTM? Then it's time to get serious about your burn rate.In this episode,... more

15 Oct 2024 · 32 minutes
Are warrants a scam? Here’s what you need to know

Between bad leaver clauses, dilution and liquidation preferences, we're willing to bet most folks out there don't understand their warrants.... more

08 Oct 2024 · 26 minutes
7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)

What if we told you there are 7 simple mistakes companies make over and over again?From the misalignment between sales... more

03 Oct 2024 · 45 minutes
To prevent burnout, this could be the answer

Do you recognize this in yourself or someone else: You're working hard. More than what's required. You're rxtremely busy, but... more

01 Oct 2024 · 32 minutes
Starting a new job? Do these 3 things

Whether you're a new CRO, VP of Marketing, or RevOps, if you want to earn your title, you'll want to... more

24 Sep 2024 · 29 minutes
Do we have a tenure problem in tech?

Yes. Tenure for tech is relatively bad when comparing to other industries. But is that a problem? And if so,... more

17 Sep 2024 · 31 minutes
How to build & replicate stellar sales teams (With Collin Cadmus)

What does it take to build a succesful salesteam? And what does it take to replicate it? That's what we... more

12 Sep 2024 · 46 minutes
Is it time to merge inbound and outbound?

When folks run outbound, they eventually also run inbound. But should those motions really be separate? What would happen if... more

10 Sep 2024 · 30 minutes
Does your data have credibility issues? (With Lindsay Cordell)

That's not the number I have. How did you calculate it? What field did you use!!?. Data promises amazing insights... more

05 Sep 2024 · 45 minutes
Customer Success isn't a profit center - here's why

Yes, customer success should be a profit center. But for many companies, it's just not.In this episode, we discuss why... more

03 Sep 2024 · 29 minutes
Creating a growth model for SaaS (with Anthony Enrico)

The fastest growing companies use growth models. You probably already have one - but is it fully built out? Does... more

29 Aug 2024 · 41 minutes
GTM Inflation & the cost of doing nothing

Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation... more

27 Aug 2024 · 27 minutes
Here's how AI is changing sales (With Kyle Coleman)

Will AI replace your sales team? Can it? Should it? What is AI even? This and much more, we talk... more

22 Aug 2024 · 45 minutes
Challenger brands: Forcing people to pick a side

What does a SaaS company, an airline and an oatmilk company have in common? They're challenger brands. And it can... more

20 Aug 2024 · 31 minutes
The New GTM Playbook (With Sid Kumar)

The majority of revenue comes after the initial sales. A 5% lift in retention can lead to a 20-95% increase... more

15 Aug 2024 · 46 minutes
4 Reasons customers aren't expanding

If you're north of $5M ARR, 40% of new revenue should come from existing customers. Are you seeing enough revenue... more

13 Aug 2024 · 33 minutes
Can RevOps lead sales? Well, this person does (with Ryan Milligan)

Thought experiment: What would happen if you put RevOps in charge in sales? Well, we spoke Ryan from QuotaPath who... more

08 Aug 2024 · 39 minutes
The plan that kill teams

It's planning season again. The most agonizing process for GTM teams needing to plan their targets.We discuss how b2b SaaS... more

06 Aug 2024 · 31 minutes
Why PLG suck, and how to fix it (with Wes Bush)

PLG sucks. Especially if you don't know what you're doing.Too many people assume you just turn on the self-serve button... more

01 Aug 2024 · 42 minutes
Do this before accepting a new job

Are you "on the bench" looking for a new job in b2b SaaS?. Not sure how to know if the... more

30 Jul 2024 · 32 minutes
3 Reasons reps don't make quota

Plenty of reps aren't making quota - but there are some very simple reasons why we see again and again... more

23 Jul 2024 · 30 minutes
When volume won't cut it

There's a phase shift that happens to any b2b SaaS company. The shift away from volume to efficiency.When is it... more

16 Jul 2024 · 30 minutes
3 ways to stop indecision

You're not losing to competitors. You're losing to indecision, most often heard like this: "Sorry, it's not the right time.... more

09 Jul 2024 · 30 minutes
Why BI Sucks

BI tools promised to solve the "data starved" teams, giving them access to make decisions. However, we see quite a... more

02 Jul 2024 · 27 minutes
Hiring for the logo & other mistakes

It's time to talk about hiring for b2b SaaS. With the change from 'growth at all costs' to efficient growth,... more

25 Jun 2024 · 33 minutes
Secrets to winning in hyper competitive markets

What can we learn from hyper competitive markets in SaaS? That's exactly what we asked in this episode. We get... more

18 Jun 2024 · 34 minutes
NPS can't predict churn

No, net promoter score can't predict churn. We cover the alternatives in todays episode(00:00) - Introduction (04:14) - What is NPS... more

11 Jun 2024 · 29 minutes
Use this framework to run root cause analysis

Here's the method used by Toyota to run root cause analysis. It's called the 5M framework, and helps you look... more

04 Jun 2024 · 32 minutes
Why we think we need RevOps (and why we really need it)

We think we need RevOps because: Systems. Tools. Data.. And they all have merits, but, there's a few other yet... more

28 May 2024 · 33 minutes
Do you have one of these GTM problems?

There's 3 GTM problems we see over and over again - and they can totally be avoided. Listen to the... more

21 May 2024 · 30 minutes
Friction by design

Focused on removing friction? In this episode we discuss when it might be worth it to add some friction instead.(00:00)... more

14 May 2024 · 31 minutes
Here's how Koen Stam use AI for sales coaching

Do you think this is an AI summary or not?: With AI tools, such as ChatGPT, sales teams can enhance... more

09 May 2024 · 42 minutes
Rethinking comp plans

We're using comp plans from the 80s, and there's some problems with that.We discuss how SaaS has simply changed, and... more

07 May 2024 · 28 minutes
High velocity sales (with Frank Nardi)

Even if you don't run high velocity sales, there's much to learn from vendors who do.We talked with Frank Nardi... more

02 May 2024 · 45 minutes
When deals die

Deals die. But more so today than previously. That's why we introduce a different analysis to understand why deals are... more

30 Apr 2024 · 31 minutes
Why RevOps is broken (with Jeff Ignacio)

Is RevOps broken? And how do we fix it?Together with Jeff, we get into a bunch of the challenging areas... more

25 Apr 2024 · 43 minutes
4 Outbound Mistakes

Is outbound dead? And if not, what are the biggest mistakes we've seen?That's exactly what we get into today(00:00) -... more

23 Apr 2024 · 30 minutes
WTF is PLS even? (with Jesus Requena, VP Marketing at Hex)

What is PLS? When does it make sense to use it? How do you get started?These are just a couple... more

18 Apr 2024 · 50 minutes
Don’t have GTM visibility?

Everyone has a dashboard, a sheet, some reports - but still the number 1 problem we hear about? It's visibility... more

16 Apr 2024 · 36 minutes
Avoid this when scaling (with Mark Roberge, co-founder at Stage 2 Capital)

There's a few patterns to avoid when scaling sales. We walk through them together with Mark Roberge.(00:00) - Indtroduction (03:48) -... more

11 Apr 2024 · 53 minutes
RevOps needs to move

With everything that's happening, we discuss if it's time for RevOps to move away from the CRO.We get into(00:00) -... more

08 Apr 2024 · 29 minutes
How Paddle scaled with outbound to $100M (With Harrison Rose)

Paddle scaled with one motion: outbound. They were incredibly focused on one ICP, and ended up developing a three folded... more

04 Apr 2024 · 45 minutes
Making metrics matter

If you want to operate SaaS effectively - you need to know how metrics are constructed, and when to use... more

02 Apr 2024 · 34 minutes
Scale efficiently with RevOps (With Jeremey Donovan)

We asked Jeremey: How does RevOps help businesses right now switching from growth at all costs to efficient growth?We got... more

28 Mar 2024 · 49 minutes
To grow faster, talk with this team

We all want to grow faster, but there's a pretty important team to work with to do that - finance.We... more

26 Mar 2024 · 31 minutes
+$100M & how Outreach got there

A pivot. One motion - and relentless focus. That's just some of the ingredients Manny Medina shared on how Outreach... more

21 Mar 2024 · 42 minutes
Do less = get more deals

Everything has been cut and more will be cut. Cost is more expensive, we need to be super efficient but... more

19 Mar 2024 · 35 minutes
The SaaS Reset and what's next (with Jacco van der Kooij)

SaaS is being completely reset following the era of growth at all costs. But what's happening, how can you adapt... more

14 Mar 2024 · 1 hour, 3 minutes
Lowering payback isn't the problem

The one metric that shouldn't go up and to the right is CAC Payback, and it's doing exactly that.Rather than... more

12 Mar 2024 · 30 minutes
How Synthesia blew past 50K customers (With Steffen Tjerrild, co-founder & COO/CFO)

How do you get to this first million in revenue? And what does the journey past 10 look like? That's... more

07 Mar 2024 · 41 minutes
4 ways to fix NRR

It's no longer land and expand - it's land and maintain. But what can you realistically do to fix your... more

05 Mar 2024 · 32 minutes
If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)

How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll,... more

29 Feb 2024 · 49 minutes
How to build & scale outbound

Whether you're at $2, $10 or $20M ARR - if you want to add outbound as a motion, this episode... more

27 Feb 2024 · 33 minutes
100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)

How does a company scale after raising funds? And what changes are necessary to maintain a stellar go-to-market?That and much... more

22 Feb 2024 · 42 minutes
This won't scale

There's a lot of things you couldn't scale - until today. In this episode we discuss how AI can remove... more

20 Feb 2024 · 36 minutes
4 Signs your GTM is broken

Is your GTM broken? What do you even look for? Why does it matter?That's just some of the points we... more

13 Feb 2024 · 34 minutes
How to manage multiple GTMs in SaaS (With Dave Boyce)

Is it time to add another GTM? Dave told us before recording "not until after $10M ARR". So of course,... more

08 Feb 2024 · 43 minutes
4 signs you're losing product-market fit

Even in good times, you're slowly falling out of PMF. Inspired by Jason Lemkin, we dive into the signs you... more

06 Feb 2024 · 31 minutes
The top 1% of sales teams do this (with Kevin Dorsey, SVP of Sales & Partnerships at Bench)

Here's the thing. Most content focus on what the top 1% of sales reps do. While that's great - we... more

01 Feb 2024 · 43 minutes
Ask this before raising quotas

Thinking about raising quotas? Or being forced to? Then there's a couple of questions you need to ask yourself first.Because... more

30 Jan 2024 · 30 minutes
Surprising insights from 2.5 IPOs (With Robin Daniels, CBPO at LMS365)

What does it take to make it to IPO? What happens inside the company to the build up? Those were... more

25 Jan 2024 · 48 minutes
When nobody owns GTM

Who really owns GTM, and what are the symptoms when you don't really have someone leading it?This and much more... more

23 Jan 2024 · 34 minutes
WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

What is Nearbound really? How can you use it, and should you?Those are just some of the questions we asked... more

18 Jan 2024 · 38 minutes
How to enter a new market (in a scrappy way)

How do you expand to a new market? When is the time right? How do you not burn a ton... more

16 Jan 2024 · 29 minutes
Returning to face-to-face (With Thomas Hansen, President of Amplitude)

In this episode, we sit down with Thomas Neergaard Hansen, President at Amplitude, to delve into the critical role of... more

11 Jan 2024 · 45 minutes
Why your GTM needs a digital twin

How do the biggest engineering projects in the world avoid potential disasters? They create a digital replica to address problems... more

09 Jan 2024 · 33 minutes
5 types of ROI (With Sangram Vajre, Co-founder & CEO at GTM Partners)

There are 5 kinds of ROI software provides - and understanding the difference is critical.With Sangram, we discuss that and... more

04 Jan 2024 · 49 minutes
3 signs sales is broken

Having talked with lots of companies, we're still being asked how to make sales work, or at least work better. So... more

02 Jan 2024 · 32 minutes
Why marketing gets screwed

There are three ways marketing gets screwed - we discuss them all to help you unscrew marketing.In the episode, we... more

26 Dec 2023 · 34 minutes
New research: Did we lose GTM fit?

Our friends over at winning by design is about to drop new research - suggesting that we might just have... more

19 Dec 2023 · 34 minutes
Underdogs and perception (with Norman Rohr, VP Marketing at Capmo)

Today we talk with Norman about two unconventional underdogs, Google and Uberall, and how they changed the perception.We get into:(00:00)... more

14 Dec 2023 · 42 minutes
Sales reps spend just 28% of their time selling.. Or do they?

If sales reps only spend 1/3 of their time selling... What are they doing with their time? And how can... more

12 Dec 2023 · 27 minutes
5 takeaways from 2023

It's time to wrap the year - and what better way than to revisit some of the great conversations we've... more

07 Dec 2023 · 32 minutes
A better way to run your GTM

How do you get more predictive and more foresight? You make GTM forecasting a part of your rituals. And that's exactly... more

05 Dec 2023 · 35 minutes
How Pleo drives hypergrowth (with Arun Mani, CRO at Pleo)

What does it look like inside the engine room of a hypergrowth company?That's exactly what we discussed with Arun Mani,... more

30 Nov 2023 · 44 minutes
A "good enough" GTM isn't enough

Lots of succesfull companies were built on OK customers, an OK team and with an OK infrastructure. Today, that's not... more

28 Nov 2023 · 37 minutes
Assess your GTM (with Anders Sogaard, Head of Analytics at Growblocks)

Whether you've just started annual planning now or are already done (lucky you) - you should consider running an assessment... more

23 Nov 2023 · 38 minutes
Sales forecasts suck

Sales forecast have little to do with revenue growth. It's a great method for coaching and training - but not... more

21 Nov 2023 · 32 minutes
Driving change through RevOps (with Sandy Robinson, SVP of RevOps at Patra)

When there's an endless to-do list and lots of requests, how do you prioritize changes to the business? And how... more

16 Nov 2023 · 47 minutes
Beat and raise your targets

Ever wondered why some public tech companies beat target and raise guidance?Today we talk about the practise to follow in... more

14 Nov 2023 · 33 minutes
3 levers of customer growth (with Dan Steinman, Chief Evangelist at Gainsight)

Hypergrowth comes from existing customers - and you have three growth levers to pull with customer success.We talked with Dan... more

09 Nov 2023 · 51 minutes
Outbound is 3x harder

Outbound is 3x harder than it used to be.We dig into what's happened, and what you can do to make... more

07 Nov 2023 · 31 minutes
Pricing as a growth lever (With Kyle Poyar, Operating Partner @ OpenView)

There's a growth lever you should know about: Pricing.We geeked out on pricing with Kyle Poyar, Operating Partner at OpenView... more

02 Nov 2023 · 44 minutes
PLG is just another motion

Product led growth (PLG) has been all the rage. But lately, a lot of things have happened in this space.Airtable... more

31 Oct 2023 · 24 minutes
The path to VP RevOps (with Sowmya Srinivasan, VP of RevOps at HubSpot)

What does the path to VP look like? What's the mindset, how do you impact the business - and what... more

26 Oct 2023 · 39 minutes
9 ways to build a moat

The most durable companies have built a strong moat around their business.While many things can be copied, we dive into... more

24 Oct 2023 · 35 minutes
Why you need a plan you can beat (with Dave Kellogg, EIR at Balderton Capital)

We grilled Dave Kellogg on planning in this episode.We get into why you shouldn't get any surprises, why you need... more

19 Oct 2023 · 47 minutes
4 Sales excuses to watch out for

Today we walk through the top 4 excuses Toni has heard (and used) when hitting target gets difficult.While some are... more

17 Oct 2023 · 28 minutes
How to build RevOps for hypergrowth (with Sean Lane, Founding Partner, Minot Light Consulting)

From employee #75 to helping Drift become an over $1B valuation company, Sean Lane knows a thing or two about... more

12 Oct 2023 · 42 minutes
Don't use benchmarks like this

Benchmarks are generally speaking not really helpful. And unfortunately, many are using them the wrong way - causing a lot... more

10 Oct 2023 · 29 minutes
Cultivating an efficient GTM engine (with Sam Jacobs, Founder & CEO of Pavilion)

How do you cultivate an efficient GTM engine? And what has Sam learned from building Pavilion and the community?In the... more

05 Oct 2023 · 50 minutes
Buy software like this

Software is bad. It makes RevOps look like system admins. But also, software is also good. In fact, it's very... more

03 Oct 2023 · 29 minutes
Do this to lift sales performance (with Chris Orlob, CEO at pclub.io)

What can you really do to lift the performance of your sales team? That's exactly what we discussed with Chris... more

28 Sep 2023 · 42 minutes
The Biggest blindspot of revenue operators

There's a big blindspot in commercial teams. And it'll limit your ability to grow - it's your product.Here's what we... more

26 Sep 2023 · 28 minutes
Strategic Execution with RevOps (With Shantanu Shekhar, Sr Director GTM Ops @ Gong)

While many wants to be strategic... the first step is understanding how to take a strategy to plan to execution.That's... more

21 Sep 2023 · 38 minutes
Where hypergrowth comes from

Hypergrowth is fascinating - but where does it come from?Hint: It's not sales, and it's not marketing. Find out in... more

19 Sep 2023 · 31 minutes
Strategic Revenue Operations (With Mallory Lee, VP Operations at Nylas)

What does strategic RevOps look like, and how do you manage revenue production from RevOps? That’s exactly what we discussed with... more

14 Sep 2023 · 41 minutes
4 things great teams do now

We've talked with a bunch of great folks. To help you improve GTM performance, we've distilled it into 4 things... more

12 Sep 2023 · 30 minutes
What unicorns know (with Pablo Dominguez, Operating Partner at Insight Partners)

Can you do less to achieve more? How did Gainsight drastically improve onboarding time? And what do unicorns really know?That's... more

07 Sep 2023 · 47 minutes
The 2 things for your revenue plan

Don't start planning i February. You can start with a simple approach already now - and you'll just need two... more

05 Sep 2023 · 26 minutes
Revenue motions at scale (with Alina Vandenberghe, Co-founder & Co-CEO at Chili Piper)

How do you orchestrate revenue motions at scale? And how do you successfully go from one to many motions?This and... more

31 Aug 2023 · 42 minutes
Become unfireable

What does it take to become unfireable as a revenue leader?We boiled it down to three things you should do... more

29 Aug 2023 · 33 minutes
From marketing plan to revenue plan (with Chris Walker, CEO at Refine Labs)

It's time to rethink marketing planning. It needs to factor in revenue and not drown sales in dead-end leads.Together with... more

24 Aug 2023 · 49 minutes
The trillion dollar problem: Revenue Leakage

Every year roughly $2 trillion goes away unnoticed for companies. It's called revenue leakage.In this episode, we dive deeper into... more

22 Aug 2023 · 34 minutes
Why performance is down & what to do (With Jacco van der Kooij)

You've seen the research, maybe the problems. Performance is down across the board.In this episode, we talk with Jacco van... more

17 Aug 2023 · 52 minutes
RevOps aren't system admins

Revenue Operations should do more than service commercial teams. Yet most struggle to articulate what strategic revops looks like.That's exactly... more

14 Aug 2023 · 31 minutes
Special: What you need to know about brand (With Udi Ledergor)

Everyone agrees brand is important, but struggle to articulate why or even how to manage it.That's why we brought on... more

10 Aug 2023 · 46 minutes
1 year in 30 min: 6 things you've missed

One year has passed, and maybe you've missed an episode or two. In this episode we've picked our 6 favorite... more

08 Aug 2023 · 29 minutes
Cash Cows and Stars: Allocate resources like this

What if you had $10 million to allocate in 2024? How do you know to spend that cash in the... more

01 Aug 2023 · 33 minutes
Forget alignment, just agree on this

In this episode, we want you to forget all about the word alignment. Because even if you do achieve it,... more

25 Jul 2023 · 30 minutes
If your target is at risk, listen to this

2/3 sales reps aren't completing quota. Sales cycles are extending. Win rates are down. Yeah it's tough - that's why... more

18 Jul 2023 · 30 minutes
NPS Sucks

Net promoter score is terrible - it's become useless for SaaS. We discuss the problems with it, and how to... more

11 Jul 2023 · 31 minutes
Drive customer growth

The biggest growth lever you have? It's your customers. In this episode we talk about CSMs, incentives and 4 common... more

04 Jul 2023 · 28 minutes
Special: Revenue Planning (With Ben Murray)

We’ve been zinging finance a bit on the show. Today we decided to invite a SaaS CFO, Ben Murray.We talked... more

29 Jun 2023 · 41 minutes
Pipeline coverage is worthless

You have a pipeline coverage ratio (PLC) of 10x. Is that good? Is it bad? Will you hit target? Will... more

27 Jun 2023 · 25 minutes
Churn is dying, let’s save it

You can calculate churn however you want. The problem? Churn as a metric will start to lose meaning.Toni and Mikkel... more

20 Jun 2023 · 30 minutes
Want predictable revenue? This'll help

The most predictability businesses have for revenue is the forecast. But what are some other simple steps you can take... more

13 Jun 2023 · 31 minutes
Special: Leah Tharin on Modelling PLG

Product led growth is still all the rave. But is PLG right for you? How do you build the business... more

08 Jun 2023 · 44 minutes
4 Steps to create data trust

"I don't have that number!"... "where did you get that data from?".. Ugh, so many objections to data, and the... more

06 Jun 2023 · 33 minutes
Want sales consistency? Try this

If you want predictable revenue, you need sales consistency. Not a "backlog" quarter where 80% of deals close in the... more

30 May 2023 · 31 minutes
The best ways to screw up comp plans

There are things that just shouldn't be in sales comp plans. And then there are things that definitely should be.In... more

23 May 2023 · 33 minutes
CAC is useless

CAC as a metric is pretty useless for operations. But why is that? And what should you do instead?That's exactly... more

16 May 2023 · 30 minutes
3 GTM Aha Moments

It seems so obvious once you've had an aha moment. Whatever you were doing before is just seen in a... more

09 May 2023 · 33 minutes
200 QBRs later: They’re broken

We've run more than 200 quarterly business reviews (QBRs), and we've realized something. They're broken.Fortunately, we have a solution that... more

02 May 2023 · 31 minutes
Making sales enablement unsuck

61% said sales enablement was useless on Bravado (yikes). While the community is very direct, there's a couple of reasons... more

25 Apr 2023 · 33 minutes
5 real examples of rapid experimentation

Don't just make big bets. Consider rapid experimentation to outpace the competition. We share 5 concrete examples, a process we've... more

18 Apr 2023 · 34 minutes
Small steps, big wins: Achieving radical outcomes

Formula 1 pitstops took 50 seconds, now it's down to 2. That's the power of continuous improvement, and it can... more

11 Apr 2023 · 31 minutes
4 letters to make better decisions, faster

Sales cycles are extending. Win rates are decreasing. How do you make decisions faster? With a simple framework.

04 Apr 2023 · 32 minutes
Tools won't fix outbound, but this will

When outbound doesn't work, everyone looks to the tools and the processes. But there's something else that has a higher... more

28 Mar 2023 · 34 minutes
The Revenue Formula
CAC is useless
The Revenue Formula
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Description

CAC as a metric is pretty useless for operations. But why is that? And what should you do instead?That's exactly what we... more