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The Revenue Formula
The Revenue Formula
Toni Hohlbein & Mikkel Plaehn

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined... more

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Episodes

Founders maze: A real look at a company in the making

No. This is not a tactical episode. But. You will get a real look inside of a company being created.(00:00)... more

08 Apr 2025 · 38 minutes
LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)

If you're running outbound. If you're using SDRs. Or planning to. You've got to listen to this episode.We got Morgan... more

03 Apr 2025 · 47 minutes
Did Klarna really delete 1200 SaaS apps?

Over the last year or so, Klarna has been on a rampage to automate away. They've sliced tools, costs and... more

01 Apr 2025 · 35 minutes
Last week in software: 11x, Deel, Rippling & spy-bound

We had to record this unusual episode. In what feels like a single day, a year's worth of drama has... more

27 Mar 2025 · 39 minutes
Your guide to getting AEs to self-prospect (finally)

Getting AEs to self-prospect is fun: AEs will complain, procrastinate, and straight up not do it.In todays episode, we share... more

25 Mar 2025 · 34 minutes
How to scale past $10M ARR and more (With Maja Voje)

How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more.We got Maja... more

20 Mar 2025 · 43 minutes
The Red Bull playbook tech companies should steal

Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.Today, we're talking about an energy... more

18 Mar 2025 · 34 minutes
Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)

If there's something we all love, it's to root for david beating goliath.And right now, there's a small team doing... more

13 Mar 2025 · 50 minutes
Killed by AI: What's happening with Chegg

With every new technology, there's a Kodak.. or Nokia.. For AI, that company is Chegg - a publicly traded, once... more

11 Mar 2025 · 35 minutes
Your champion is probably fake (With Gal Aga)

Your main contact is not your champion. You champion might not be an experienced buyer. And the list goes on.The... more

07 Mar 2025 · 46 minutes