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The Revenue Formula
The Revenue Formula
Toni Hohlbein & Mikkel Plaehn

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined... more

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Episodes

The rise of the GTM engineer

There are <200 folks with the title "GTM Engineer" on LinkedIn. But somehow, this role gets discussed a lot.And it's... more

14 Jan 2025 · 30 minutes
Community led growth, don't do it (with Matthew Volm)

Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.)But there's this other thing called community led growth... more

09 Jan 2025 · 45 minutes
5 things we hate about SaaS

Moats. Copycats.. The list goes on. There's a lot of reasons to hate being in SaaS.We discuss the most common... more

07 Jan 2025 · 27 minutes
Why AI is eating software (with Jonathan Moss)

Remember Salesforce and Seibel? Well. We're about to see a lot of similar things happen thanks to AI.In today's episode,... more

02 Jan 2025 · 49 minutes
5 mistakes that always breaks Q1

So Q1 is kicking off in hours, and most of you have already made a few mistakes. We discuss the most... more

31 Dec 2024 · 25 minutes
Advise for your career in 2025 (with Robin Daniels)

Did you start reflecting over your next career steps? Whether it's about quitting, staying and growing -- we discuss all... more

26 Dec 2024 · 38 minutes
Your guide to go-to-market trends in 2025

Will growth return? How will AI influence GTM? There's so many questions as we near the end of 2024. In... more

24 Dec 2024 · 34 minutes
From seats to outcomes: How AI is changing pricing (with Kyle Poyar)

Because of AI, pricing models are changing fast - and they're not just disruptive to incumbents, but also to how... more

19 Dec 2024 · 45 minutes
$1M ARR Per FTE: How to get hyper efficient

What's a great ARR per FTE, and is it even realistic to get to $1M? And if you could, why... more

17 Dec 2024 · 32 minutes
You need to know these GTM trends (with Chris Walker)

2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we... more

12 Dec 2024 · 45 minutes
The Revenue Formula
The rise of the GTM engineer
The Revenue Formula