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Nik Sharma

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all... more

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Episodes

S10 E7: Listener Mailbag: Adventures in Customer Acquisition

The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s... more

18 Dec 2024 · 44 minutes
S10 E6: Listener Mailbag: EOY 2024 Wrap-Up

Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of... more

11 Dec 2024 · 38 minutes
S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

BFCM broke RECORDS.  No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down... more

04 Dec 2024 · 44 minutes
S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More

The most important part of entrepreneurship? Imagination.  Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is... more

20 Nov 2024 · 41 minutes
S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide

Nik’s riding solo today and gearing us up for Black Friday and beyond.  Nik’s breaking down the main four comparison charts... more

13 Nov 2024 · 47 minutes
S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)

Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help... more

06 Nov 2024 · 54 minutes
S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)

So, what’s YOUR Black Friday strategy?  The holiday season is right around the corner. For people in the DTC world, it’s... more

30 Oct 2024 · 52 minutes
S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More

Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions?  Nik’s dipping his fingers into the... more

09 Oct 2024 · 44 minutes
S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)

How do you discover something magical in the DTC space? For this week’s guest Ryan Babenzien, CEO of Jolie, he looked... more

02 Oct 2024 · 56 minutes
S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond

It’s not about you, it’s your brand awareness.  In this solo episode, Nik breaks down brand awareness and how to do... more

26 Sep 2024 · 33 minutes
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S10 E7: Listener Mailbag: Adventures in Customer Acquisition
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