BFCM broke RECORDS.  No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down... more

The most important part of entrepreneurship? Imagination.  Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is... more

Nik’s riding solo today and gearing us up for Black Friday and beyond.  Nik’s breaking down the main four comparison charts... more

Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help... more

So, what’s YOUR Black Friday strategy?  The holiday season is right around the corner. For people in the DTC world, it’s... more

Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions?  Nik’s dipping his fingers into the... more

How do you discover something magical in the DTC space? For this week’s guest Ryan Babenzien, CEO of Jolie, he looked... more

It’s not about you, it’s your brand awareness.  In this solo episode, Nik breaks down brand awareness and how to do... more

What even is incrementality?  For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world... more

Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof,... more