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The emPowered Author: A Marketing Podcast for Nonfiction Authors
The emPowered Author: A Marketing Podcast for Nonfiction Authors
Stephanie Feger

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the... more

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[Pop-Up] Holiday Book Marketing Insights for Authors

If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do... more

24 Oct 2023 · 24 minutes
13.4 Sneak Peek into the Production of an Audiobook

You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a... more

10 Oct 2023 · 36 minutes
13.3 The Audio in the Audiobook Experience

Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with... more

05 Oct 2023 · 38 minutes
[Author emPact] How Jane Gleeson is Making Her Author emPact

I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode's discussion... more

29 Sep 2023 · 29 minutes
13.2 Turn Your Book Into an Audiobook

How does your reader consume information? It’s one of the first questions I ask authors who are considering if an... more

26 Sep 2023 · 42 minutes
13.1 Should Your Book Become an Audiobook?

Should your book become an audiobook? Well, it depends. Audiobooks take time, resources and energy to create no matter... more

25 Jul 2023 · 38 minutes
[Author emPact] How Julie Wanzer is Making Her Author emPact

From the moment I met Julie Wanzer, I knew she was a rockstar. Was it her energy? Possibly! She’s filled... more

21 Jul 2023 · 32 minutes
12.6 The Step-by-Step Guide to Self-Publish Your Book

Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to... more

18 Jul 2023 · 27 minutes
12.5 Unveiling the Advantages and Perks of Self-Publishing

I was having dinner with a friend who is working on publishing her first novel. We talked about everything under... more

11 Jul 2023 · 17 minutes
[Author emPact] How Tom Hubler is Making His Author emPact

Did you know that 99.9% of businesses across the US are family businesses. Corporations tend to get the spotlight, but... more

07 Jul 2023 · 40 minutes
12.4 The Book Release vs. Book Launch Debate: The Difference and the Value

Ready, set, launch! That’s a phrase that builds momentum. It’s a phrase that indicates that the countdown is on. You... more

04 Jul 2023 · 16 minutes
12.3 Self-Publishing Printing Options and Breaking Through to a Book in Hand

You're on the self-publishing journey, but what does that mean for printing? What options exist? And what is the difference... more

20 Jun 2023 · 29 minutes
12.2 Strengthening Your Book's Self-Publishing Foundation from the Roots

For a book to thrive, groundwork must be laid beforehand. Just like a plant needs a solid foundation to stand... more

17 May 2023 · 20 minutes
12.1 Self-Publishing Essential Must Haves to Stand Out and Emerge Successfully

🌱A book starts with a thought. 🌱You have something that the world needs and you’ve yet to find out there.... more

17 Apr 2023 · 24 minutes
11.6 Inbound Marketing Tools to Use to Attract Your Target Readers

If you build it, they will come. We know that’s true from the movie Field of Dreams. But I... more

28 Mar 2023 · 17 minutes
[Author emPact] How Mike Amato is Making His Author emPact

I bet if you sat down for only a minute and reflected, you could identify a turning point in your... more

24 Mar 2023 · 39 minutes
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)

I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine.... more

21 Mar 2023 · 19 minutes
11.4 Where Authors Should Share Content to Draw Readers and Clients

People have questions. You have answers. You know how to share those answers with the people who directly ask you.... more

14 Mar 2023 · 14 minutes
[Author emPact] How Lisa Pinnock is Making Her Author emPact

When women come together, beautiful things happen. But when women come together and collectively share their stories, emPowering things happen.... more

08 Mar 2023 · 30 minutes
11.3 Answer Your Readers Questions and Become Their Solution

I don’t know about you, but I have enough problems. I don’t need any more. I am not in the... more

07 Mar 2023 · 17 minutes
11.2 What Are Your Readers Asking For? (And How Can Inbound Marketing Ensure You Are Their Answer?)

When I was a little kid, I was filled with questions. So much so, actually, that I remember my parents... more

28 Feb 2023 · 18 minutes
[Author emPact] How lisa wise is Making Her Author emPact

Stop looking for the change; become it. It’s become a thread in my life for probably over a decade now... more

24 Feb 2023 · 33 minutes
11.1 What is Inbound Marketing and Why Should Authors Care?

I don’t know about you, but when people start using words I haven’t a clue what they mean I shut... more

21 Feb 2023 · 15 minutes
10.7 Creating Visibility Requires a Plan and a Commitment to Stick to It

To sell books requires people to know about them. To ensure the right people know about them, you need to... more

14 Feb 2023 · 20 minutes
[Author emPact] How Shannon Carroll is Making Her Author emPact

I 100% believe that divine appointments happen daily, and my meeting Shannon Carroll is proof of it.✔️ We were both... more

03 Feb 2023 · 39 minutes
10.6 Business Development and Growth Doesn't Happen By Chance, It Happens on Purpose

How many hats do you have to wear to make your author emPact? ⇢You have a writer hat. And, you... more

31 Jan 2023 · 26 minutes
10.5 Selling Books Requires a Plan of Action

You’ve written a book. Now what? This is a question many ask me and while today’s episode will offer some... more

24 Jan 2023 · 25 minutes
[Author emPact] How Elisabeth Swan is Making Her Author emPact

During the pandemic, so many of us found ourselves contemplating what our dreams were and the path we were taking... more

20 Jan 2023 · 28 minutes
10.4 Book Launches Don’t Happen Overnight, You Plan for Them

Ready. Set. Launch! Launching a book may feel a bit like launching a rocket. There’s stress and planning. Momentum builds.... more

17 Jan 2023 · 16 minutes
[Author emPact] How Katie Anderson is Making Her Author emPact

I’m on a quest for being able to better define emPact… and I’m talking about the emPact that we have... more

13 Jan 2023 · 30 minutes
10.3 It Takes Intentional Planning to Write a Marketable Book

Are you looking to write a book this year? If so, I want to ensure that you write a book... more

10 Jan 2023 · 38 minutes
10.2 The Ins and Outs of a Useful Marketing Plan for Authors

Would you go on a trip to a new destination without a map? You may be up for that challenge... more

03 Jan 2023 · 24 minutes
10.1 Planning Tips for Writers, Authors and Authorpreneurs

We are just a day away from a new year, and I don’t know about you… but I’m excited! 2023... more

30 Dec 2022 · 32 minutes
9.7 Bonus! Pinterest is an Author's Evergreen Dream

It’s Christmas time, so I wanted to gift you a special treat. A bonus episode in this season of The... more

28 Dec 2022 · 32 minutes
9.6 Using Twitter, the Platform of Brevity, to Reach Readers and Influencers

As with many things in life, some social platforms are here for a season. Others stick around for decades. During... more

26 Dec 2022 · 21 minutes
9.5 YouTube Offers Authors Endless Book Marketing Opportunities

Does the camera make your hands sweat and your voice crack or do you get a rush of adrenaline and... more

06 Dec 2022 · 14 minutes
9.4 How to Use Instagram to Build Upon Your Author Brand

We want everything. Now. Instantly. For authors, that includes the publishing of our books… the royalties raking in… the business... more

29 Nov 2022 · 21 minutes
[Bonus] Thanks + Giving is an Author's Secret Sauce

My favorite holiday every is Thanksgiving! I love the food and the family time, but I really love what it... more

24 Nov 2022 · 23 minutes
9.3 How Authors Can Leverage Facebook to Increase Visibility and Engagement with Readers

Facebook! The social media platform that got my feet wet into how our world would become connected in a way... more

22 Nov 2022 · 20 minutes
9.2 Why Every Author Should Be On LinkedIn (and How to Show Up and Stand Out)

There are very few must haves I recommend. You need a website, author friend. Hands down, a must. And outside... more

15 Nov 2022 · 17 minutes
9.1 An Author's Guide to the Social Media Dilemma

I’m going to date myself on today’s episode, but I have to share that I literally remember the day when... more

08 Nov 2022 · 16 minutes
[Author emPact] How Wendy Cocke is Making Her Author emPact

Every author has the potential to make their author emPact, and Wendy Cocke is proof of it. Wendy's book, Making... more

04 Nov 2022 · 37 minutes
8.6 Three Questions to Grow Your Authorprenenur Business

Growth requires reflection, and as we inch closer to the end of the year, you may be planning out your... more

01 Nov 2022 · 17 minutes
8.5 The Ins and Outs of an Authorpreneur Business

You and I may be a bit different when it comes to entrepreneurship. While you may dream of all that... more

25 Oct 2022 · 24 minutes
8.4 How to Promote Your Authorpreneur Business Offerings

You’ve solved the authorpreneur equation, but are you benefiting from it? You have a marketable solution, but are you marketing... more

06 Oct 2022 · 16 minutes
[Author emPact] Been There, Done That, It's Time I Wrote a Book About It

When some people say that they have "been there, done that" it means they aren't open to trying something again.... more

29 Sep 2022 · 14 minutes
[Author emPact] The Book That Changed Everything

Some people write a book because they have a dream to do so. Figuratively of course! They can envision a... more

28 Sep 2022 · 17 minutes
[Author emPact] Three Insights to Launching a Book

There are a handful of days in my life that I’ll never forget. And today is added to it! It's... more

27 Sep 2022 · 20 minutes
[Author emPact] Who Has Made an Author emPact on Your Life?

Writing a book on emPact got me thinking … I wonder what some of my family feels about it. Specifically,... more

26 Sep 2022 · 33 minutes
8.3 Marketing Strategies to Grow Your Authorpreneur Business

Books mean business, literally. Over the years of helping authors with book marketing support, there is a commonality that I... more

20 Sep 2022 · 20 minutes
8.2 Build an Authorpreneur Business Others Demand and You Love

Do you have the entrepreneur (I mean, authorpreneur) itch? You see other authors who have built businesses from their book’s... more

13 Sep 2022 · 17 minutes
8.1 Solving the Authorpreneur Equation

Authorpreneurship ... do you know what it is and how in the world to embrace it? Stephanie Feger, founder and... more

06 Sep 2022 · 16 minutes
7.6 What You Have, What They Need and What Works

"Don't fix what isn't broke" is a phrase that should apply to marketing, too. However, most authors (and everyone for... more

30 Aug 2022 · 21 minutes
7.5 The Best Marketing is All About Timing (and Networking)

Tick tock, tick tock. Our life is filled up of moments, and many times we become engrossed with time. It’s... more

16 Aug 2022 · 23 minutes
7.4 Go Where Readers Are (and Hint ... That May be a Library)

If you are an author, you know the power of a library, and I would venture to say you would... more

02 Aug 2022 · 41 minutes
7.3 Book Awards and How They Offer Authors Marketing Opportunities

Did you know that getting recognition for your amazing book could also be a way to help you continue to... more

26 Jul 2022 · 31 minutes
7.2 The Best Marketing Efforts Lead to Meaningful Conversations

Don’t break what isn’t broken. I think too many times we opt to go after the newest fad in marketing... more

19 Jul 2022 · 24 minutes
7.1 Sometimes the Best Marketing Opportunities Are Where You Least Expect Them

When some hear the word marketing, they cringe. And the more authors I meet and get the pleasure of working... more

12 Jul 2022 · 24 minutes
6.6 The Power of the Ask (And How it Relates to Endorsements)

An endorsement – at its core – is someone providing you public approval of you, your product, your business, your... more

28 Jun 2022 · 21 minutes
6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle)

What can happen when a book coach and a book marketer come together for a virtual chat with a cup... more

21 Jun 2022 · 27 minutes
6.4 Create a Pricing Strategy to Help Your Book Sell

What can happen when a book coach and a book marketer come together for a virtual chat with a cup... more

14 Jun 2022 · 36 minutes
6.3 The What, Why, and Where of Reader Reviews (And How to Get More!)

What can happen when a book coach and a book marketer come together for a virtual chat with a cup... more

07 Jun 2022 · 29 minutes
6.2 When Should You Start Promoting Your Book

What can happen when a book coach and a book marketer come together for a virtual chat with a cup... more

31 May 2022 · 30 minutes
6.1 Why You Should Consider Becoming an Author

What can happen when a book coach and a book marketer come together for a virtual chat with a cup... more

24 May 2022 · 36 minutes
5.7 Bonus! Deep Dive into an Author Photoshoot

In this bonus episode of The emPowered Author Podcast, Stephanie chats with Marcie Keithley, author of The Shoe Box Effect,... more

17 May 2022 · 30 minutes
5.6 It’s All in the Details (Your Photo Details that is!)

It’s all in the details. We know this! We are authors. Think about the descriptors you use in your writing.... more

10 May 2022 · 25 minutes
5.5 Leveraging Your Author Photography

Don’t get amazing author photos and let them sit on a shelf … or in a Dropbox or Google Drive... more

03 May 2022 · 31 minutes
5.4 What You Didn't Know You Needed to Know About Photography

There are times when ignorance is bliss, but this isn’t one of them. Before you invest in your author photography,... more

28 Apr 2022 · 27 minutes
5.3 Choosing a Photographer Who Understands Your Goals

Finding your perfect photographer doesn’t have to be daunting. Photography is an art, and you want to find a... more

21 Apr 2022 · 28 minutes
5.2 How to Prepare a Photoshoot Unique to You

I don’t know about you, but I always find a sense of calm when I’m prepared. And, I usually get... more

12 Apr 2022 · 42 minutes
5.1 Your Visual Story Should Complement Your Written One

Our world has become extremely visual. One that makes us a bit more “social” and, now more than ever before,... more

05 Apr 2022 · 44 minutes
[What I'm Reading] Writing the Book Your Reader Needs

Some books I enjoy and others I just can’t shake. They change me to my core. They leave me pondering.... more

29 Mar 2022 · 51 minutes
4.6 Everything You Didn't Know You Needed to Know About Author Websites

Who knew there was so much to be known about author websites? Well, Sandy and I knew and today, we... more

22 Mar 2022 · 32 minutes
[What I'm Reading] Bridging Gaps Through Mentorship

This book is a beautiful book for both the long-time Christian and the budding one. I see it as a... more

10 Mar 2022 · 37 minutes
4.5 How to Leverage a Website to Build Relationships

I bet you weren’t expecting an episode on The emPowered Author Podcast about relationships (yeah, me neither!). But the truth... more

01 Mar 2022 · 38 minutes
4.4 How to Use Your Website to Accomplish Your Goals

Your website should be to your author brand and business as your address is to your home and personal life.... more

22 Feb 2022 · 46 minutes
[What I'm Reading] Understanding Your Zone of Genius

Do you know what your zone of genius is? Are you working within it? Are you sharing it with others... more

17 Feb 2022 · 33 minutes
4.3 What Type of Author Website Do You Need?

We are digging into the specifics of what makes an author website stand out, and today, we are taking it... more

15 Feb 2022 · 44 minutes
4.2 The Key Elements of a Strong Author Website

Understanding the goal of your website and how it connects with your strategies will ensure that it not only meets... more

08 Feb 2022 · 54 minutes
4.1 Every Author Needs a Digital Hub (And It All Starts with an Author Website!)

Building a digital presence for yourself — and your author brand — shouldn’t be something you question. And if you... more

01 Feb 2022 · 45 minutes
[What I'm Reading] Understand the Metrics of Achieving Success and How to Get Unstuck

If you are looking for a book to help guide you to be the best you possible, this book may... more

25 Jan 2022 · 22 minutes
[What I'm Reading] Set Yourself Up to Not Just Create Meaningful Goals But Finish Them

Are you anything like the kazillion people out there who set a goal but never accomplish it? In January, you... more

13 Jan 2022 · 31 minutes
3.6 Find the Right Publishing Option for You By Assessing the Pros and Cons of Each

Choosing a publishing approach is a personal choice. And depending upon your goals and needs, it may vary from another.... more

11 Jan 2022 · 37 minutes
3.5 The Power of Feedback and Why You Should Embrace It

Feedback. It’s a word that many of us have trouble giving and issues with receiving. But feedback, in and of... more

04 Jan 2022 · 29 minutes
3.4 Manuscript Tips from a Book Editor

The best way to sell a book is by ensuring that you write a good book from the get go.... more

28 Dec 2021 · 38 minutes
3.3 Write a Book that Will Sell By Writing to Your Reader from the First Word

No matter the reason for writing a book, every author hopes that they write a book that will sell. While... more

21 Dec 2021 · 28 minutes
3.2 Your Three Stories and How to Navigate Them

What if I were to tell you that you were writing three stories and you didn’t even know it?? Of... more

15 Dec 2021 · 32 minutes
3.1 Book Marketing Success: Your Why, Metrics, and Goals

Don’t let yourself or others stand in the way of writing a book if it’s something you want and need... more

12 Oct 2021 · 34 minutes
2.7 Bonus! Deep Dive into an Author Brand

SURPRISE! We are giving you a bonus episode in this season of the The emPowered Author Podcast. This episode takes... more

28 Sep 2021 · 40 minutes
2.6 Connecting the Author Brand and the Book Brand

What is the difference between the author brand and the book brand? How are the two connected? How do they... more

21 Sep 2021 · 31 minutes
2.5 Using Your Brand on Your Marketing Materials

A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty... more

14 Sep 2021 · 32 minutes
2.4 Bringing Your Author Brand to Life through Colors

Colors! Who knew that colors had so much power in the development of your brand. Colors elicit emotion, evoke a... more

08 Sep 2021 · 30 minutes
2.3 Icons or Logotype?! That is the Author Branding Question.

Anyone can use the tools that are out there today to create a logo, but, in my opinion, not everyone... more

31 Aug 2021 · 24 minutes
2.2 Bringing Your Author Brand to Life through Fonts

We are inundated with brands daily, and for those who are looking to stand out amongst the crowd, you'll want... more

24 Aug 2021 · 33 minutes
2.1 All Things Author Branding and Why Every Author Needs One

Many people think a brand is tangible ... and many authors think their brand is their book's brand, too. But... more

17 Aug 2021 · 50 minutes
1.6 Use a Podcast to Get on a Podcast

Did you know that hosting a podcast can help you be a guest on others? Being a podcast guest will... more

10 Aug 2021 · 24 minutes
1.5 How to Use a Podcast for Opt-ins, Lead Magnets and Nurture Campaigns

Building an email list is an important marketing effort for authors to utilize. However, it’s not as easy as you... more

03 Aug 2021 · 36 minutes
1.4 How a Podcast is a Powerful Authorpreneur Tool

Are you an authorpreneur? Do you even know what that word means?! Well, if I were to take a guess,... more

27 Jul 2021 · 20 minutes
1.3 Using a Podcast with an External Book Launch

When most people think about a book launch, they think about an external book launch—a hard launch to the masses.... more

20 Jul 2021 · 24 minutes
1.2 Using a Podcast with an Internal Book Launch

Had I been emPowered with the idea of a capsule podcast, I would have leveraged it to inspire my launch... more

13 Jul 2021 · 27 minutes
The emPowered Author: A Marketing Podcast for Nonfiction Authors
1.6 Use a Podcast to Get on a Podcast
The emPowered Author: A Marketing Podcast for Nonfiction Authors

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Apple Podcasts
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Podcast Republic


Did you know that hosting a podcast can help you be a guest on others? Being a podcast guest will help you... more