The EmPowered Author: A Marketing Podcast For Nonfiction Authors podcast

#Books #Arts #Business #Marketing #Stephanie Feger #Nonfiction #Writing #Public Relations #Publishing #Author Platform #Book Marketing #Authors #Communication #Author A Marketing

1:16:55

On her son’s prom night, Mel Robbins fussed over details that didn’t matter. Her daughter grabbed her arm and said, “Let them. Let them run in the rain. Let them eat where they want. Let them.” Those two simple words hit Mel like a ton of bricks and completely changed how she thinks about control. In this episode, Mel shares some of the pivotal moments that shaped her career, her innovative strategies for overcoming adversity, and how the Let Them Theory can help you navigate business challenges, strengthen relationships, and unlock your true power. In this episode, Hala and Mel will discuss: (00:00) Introduction (02:57) The Power of Action (04:22) Mel's Unforgettable TED Talk Debut (07:00) The 5 Second Rule (07:52) Building Unshakable Confidence (12:04) Turning Adversity into Strength (22:00) The Power of Showing Up for Others (30:40) Why Details Matter in Business (42:32) Understanding the Let Them Theory (51:14) The Let Them Theory in Business Mel Robbins is a motivational speaker, the host of The Mel Robbins Podcast, and a bestselling author of several influential books, including her latest, The Let Them Theory. Known for her groundbreaking 5 Second Rule, she has helped millions of people take action and transform their lives. With 30 million views, her TEDx talk made her a recognized voice in behavior change. Mel is also the CEO of 143 Studios, a female-driven media company creating award-winning content for top brands like LinkedIn and Audible. She is a Forbes 50 Over 50 Honoree and one of USA Today’s Top 5 Mindset Coaches. Resources Mentioned: Mel’s Books: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About : https://amzn.to/4h6quLh The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage : https://amzn.to/3WdAgTX Sponsored By: OpenPhone - Get 20% off 6 months at https://www.openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at https://www.youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://www.rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services : yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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How do I write a book that will sell? How do I sell a book I\'m passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

102 episodes

The emPowered Author: A Marketing Podcast for Nonfiction Authors

updated about a year ago

Series home•Feed

102 episodes

#Books #Arts #Business #Marketing #Stephanie Feger #Nonfiction #Writing #Public Relations #Publishing #Author Platform #Book Marketing #Authors #Communication #Author A Marketing

All episodes

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
[Pop-Up] Holiday Book Marketing Insights for Authors 24:28

1 year ago24:28

24:28

If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do I stand out amongst the noise and chaos of the holidays? This question comes up no matter the season… New Year’s, Valentines Day, St. Patrick’s Day and the Fourth of July… but the energy changes when November arrives because the domino effect of holidays is nearly triggered. Panic is starting to set in. We have people to buy for and yet, we want people to buy our books this holid...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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13.4 Sneak Peek into the Production of an Audiobook 36:20

1 year ago36:20

36:20

You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a clue until I rolled up my sleeves and decided it was time for me to bring an audiobook to life. What I learned in the process was the seemingly simple journey of recording you reading your book was anything but simple. Worth it? Yes. Simple? No way! I’m so grateful that I was able to produce the audiobook alongside Phil, my audiobook supporter, and together we navigated the hours upon...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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13.3 The Audio in the Audiobook Experience 38:03

2 years ago38:03

38:03

Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with an editor and they will help you leverage words with precision and meaning. Words connect people, break down walls and build bridges. And, guess what... audio matters too. Listen to a poorly produced podcast, and the mouth noises become like nails on chalkboards. Video calls with poor internet break conversations, hindering discussion that need to be had. And, audio matters in a...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How Jane Gleeson is Making Her Author emPact 29:08

2 years ago29:08

29:08

I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode\'s discussion is proof of it. I’m joined with my friend and fellow author, Jane Gleeson, author of Who Stole My Ovaries?. She is a heart-centered support for women who are facing fertility challenges. Her book is raw and honest and real, and our conversation on this episode is too. As someone who navigated fertility concerns myself, I appreciate Jane\'s insights and even wish I had known her or...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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13.2 Turn Your Book Into an Audiobook 42:45

2 years ago42:45

42:45

How does your reader consume information? It’s one of the first questions I ask authors who are considering if an audiobook is a good solution for them. If you find yourself considering that maybe an audiobook is a way to share your message with those who need it most and consume information in that format, then by all means, it may be time to turn that book into an audiobook! But before you dive all in, I want you to make sure you have the technical guidance to do so at the professionalism t...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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13.1 Should Your Book Become an Audiobook? 38:18

2 years ago38:18

38:18

Should your book become an audiobook? Well, it depends. Audiobooks take time, resources and energy to create no matter how you create them. For some authors, it’s the perfect fit for their target reader. For others, it may not be the best use of efforts. It all, well, depends. Understanding the pros and cons for the listeners and you, the author, will help you make a more solid, strategic decisions.Today is a big day over here as I\'m launching the audiobook version of Make Your Author e...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How Julie Wanzer is Making Her Author emPact 32:27

2 years ago32:27

32:27

From the moment I met Julie Wanzer, I knew she was a rockstar. Was it her energy? Possibly! She’s filled to the brim with more positivity than I thought one person could hold. Was it her passion? For sure! She loves what she does and it shows. But when I really knew we could be besties was when I learned that her forthcoming book was on LinkedIn! (And if you’ve been around her for a while, you know my stance on the platform. It’s one of the two nonnegotiables I believe every author needs...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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12.6 The Step-by-Step Guide to Self-Publish Your Book 27:53

2 years ago27:53

27:53

Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to table restaurant that made each plate from scratch at order while on my CEO retreat. The 45-minute wait was worth every minute, however the time I sat waiting for it was an opportunity for a lot of conversation time with me, myself and I. In normal Stephanie fashion, I found myself exploring the farm to table process and then quickly jumped to the manuscript to book process. (Y’all… I ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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12.5 Unveiling the Advantages and Perks of Self-Publishing 17:19

2 years ago17:19

17:19

I was having dinner with a friend who is working on publishing her first novel. We talked about everything under the sun… books and life related. But when she shared the advice of her book coach, I had to add to it. “I’m going to self publish,” she told me. “Because my book coach said it could take me a year or two for traditional publishing.” I suggested that she add a few years to that. I know people who are multiple years out and still can’t find a literary agent. She’s self publ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How Tom Hubler is Making His Author emPact 40:23

2 years ago40:23

40:23

Did you know that 99.9% of businesses across the US are family businesses. Corporations tend to get the spotlight, but family businesses are the backbone of our country. Authors, you may be forming a family business too and never knew it. Tom Hubler is an author I’d had the pleasure of working with in various aspects of his family business consulting and speaking work. From website design to platform support, our team has rolled up our sleeves to help him support more family businesses. ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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12.4 The Book Release vs. Book Launch Debate: The Difference and the Value 16:30

2 years ago16:30

16:30

Ready, set, launch! That’s a phrase that builds momentum. It’s a phrase that indicates that the countdown is on. You prepare, you get ready, then you run. Launching… book launching included… is much like that. Release on the other hand has phrases like just release the tension and release the hounds come with a whole different energy and purpose. It’s like you just open the flood gates and let it go. And, as you can expect it, a book release is the same way. Launch versus release is...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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12.3 Self-Publishing Printing Options and Breaking Through to a Book in Hand 29:06

2 years ago29:06

29:06

You\'re on the self-publishing journey, but what does that mean for printing? What options exist? And what is the difference between print-on-demand and offset printing; IngramSpark and Amazon\'s KDP? In the self-publishing space, this is very complicated for authors to grasp, oddly enough. It’s a journey I walk my clients through tie and time again, and it’s still a lot to understand. So today, I want to answer the questions you have to ensure your book becomes a book you hold! My fourth ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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12.2 Strengthening Your Book\'s Self-Publishing Foundation from the Roots 20:30

2 years ago20:30

20:30

For a book to thrive, groundwork must be laid beforehand. Just like a plant needs a solid foundation to stand strong, self-publishing an amazing book requires more than just its content. It becomes an extension of you, reflecting your thoughts, ideas, and experiences. Moreover, your book can serve as a powerful tool to build and grow your business. It establishes your authority, attracts potential customers, and expands your reach. As you embark on self-publishing, it\'s crucial to assess...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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12.1 Self-Publishing Essential Must Haves to Stand Out and Emerge Successfully 24:43

2 years ago24:43

24:43

A book starts with a thought. You have something that the world needs and you’ve yet to find out there. You have a message that you need to share. You have an itch to get out something you’ve found to be a solution to a problem of many. If you’re like me, the kernel of an idea will pester you until you put your fingers to the keyboard and, peck by peck, you allow the story to evolve. Writing a book is a beautiful way to craft a message. But how do you share it? Well, before you can market i...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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11.6 Inbound Marketing Tools to Use to Attract Your Target Readers 17:22

2 years ago17:22

17:22

If you build it, they will come. We know that’s true from the movie Field of Dreams. But I believe that if you give value, they will come too. The world of inbound marketing is about value and trust. ⇢ When you give, you get. ⇢ When you offer, you receive. ⇢ When you create, they come. And, when your readers get there, they stay because they know you know them, you see them, and you have solutions for them. I’m excited to dig into the specifics of the various fo...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How Mike Amato is Making His Author emPact 39:30

2 years ago39:30

39:30

I bet if you sat down for only a minute and reflected, you could identify a turning point in your career. Something happened that changed everything for you. Maybe it was a personal experience or it could have been a professional one. Either way, it turned your life upside down. While it may sound like more fun to run away from those times, it’s best to trudge through, and Mike Amato is proof of that. Mike started a job that came with great opportunities, including a side dish of a major...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too) 19:23

2 years ago19:23

19:23

I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be). But content without purpose is pointless. ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
11.4 Where Authors Should Share Content to Draw Readers and Clients 14:54

2 years ago14:54

14:54

People have questions. You have answers. You know how to share those answers with the people who directly ask you. But how do you use your answers as an opportunity to pull new readers or clients to you? How can people who don’t know you find you so they can hear your answers? Sounds like a tongue twister, right? If this makes your head spin, deep breaths. I’ve got you covered. On this week’s episode of The emPowered Author Podcast, I’m digging into the how in in-bound marketing. How do you s...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How Lisa Pinnock is Making Her Author emPact 30:49

2 years ago30:49

30:49

When women come together, beautiful things happen. But when women come together and collectively share their stories, emPowering things happen. Lisa Pinnock and the ladies she’s collaborated with are living proof of it. She’s supported dozens of women in becoming empowered to share their stories of triumph, hardship and perseverance. And, not only did the women she supported walk away stronger, they walked away authors in one of two beautiful anthologies called Uncover Your Light. I get cold ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
11.3 Answer Your Readers Questions and Become Their Solution 17:52

2 years ago17:52

17:52

I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions. Problems aren’t fun; solutions are! People want to spend money on fun not frustrating. Problems connect us but solutions save us. People want a superhero to pull them out of the “misery loves company” place. Problems aren’t what you want to be spending money on; but solutions are ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
11.2 What Are Your Readers Asking For? (And How Can Inbound Marketing Ensure You Are Their Answer?) 18:57

2 years ago18:57

18:57

When I was a little kid, I was filled with questions. So much so, actually, that I remember my parents being frustrated one day in front of my grandma and she asked them how I was going to learn if I didn’t ask questions. Grandma may have been a proponent of inbound marketing before it was a thing! The truth is, she was right. People ask questions because they have interest and their interest can be deepened if they find the answers out by trusted sources that deepen their interest and b...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How lisa wise is Making Her Author emPact 33:29

2 years ago33:29

33:29

Stop looking for the change; become it. It’s become a thread in my life for probably over a decade now when I began writing Color Today Pretty. It’s been a cornerstone to how I see my personal life and interactions with others. But when I had the opportunity to read Self-Elected by lisa wise, I realized that it is a responsibility of business owners to… actually, it’s a privilege. lisa is the owner of a successful suite of property management businesses in the DC area, but as with most p...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
11.1 What is Inbound Marketing and Why Should Authors Care? 15:26

2 years ago15:26

15:26

I don’t know about you, but when people start using words I haven’t a clue what they mean I shut down. Life is hectic enough; no need to add words to it that make no sense or lack context unless… they matter. Unless they are game-changing. Unless someone takes a moment to break down not only what it means but why I should care in the process. Then, those words become committed to memory and I can take action from them. That is what happened to me when I uncovered inbound marketing… and it’s w...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
10.7 Creating Visibility Requires a Plan and a Commitment to Stick to It 20:43

2 years ago20:43

20:43

To sell books requires people to know about them. To ensure the right people know about them, you need to know who your target audience is and where they go for trusted info. Then, you need a plan to be seen as a trusted source so you can be visible there. It sounds simple and it can be as long as you don’t give up on doing it. It needs a plan and it needs commitment to the plan. That’s where the fireworks happen. For many authors, this is either the exciting part of book marketing or the ter...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Author emPact] How Shannon Carroll is Making Her Author emPact 39:54

2 years ago39:54

39:54

I 100% believe that divine appointments happen daily, and my meeting Shannon Carroll is proof of it.️ We were both at the same writer\'s retreat.️ We had some overlapping connections.️ Our paths crossed one morning which began a conversation that would turn into not just amazing author connections but a deep friendship too.️ And, on top of it all, a diagnosis I was newly navigating had similarities to what her husband had experienced and they wrote a book about it.This connection was desti...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
10.6 Business Development and Growth Doesn\'t Happen By Chance, It Happens on Purpose 26:20

2 years ago26:20

26:20

How many hats do you have to wear to make your author emPact? ⇢You have a writer hat. And, you are likely comfy with that one. I mean, you have to write a book to make a book happen.⇢You have your author hat. Most authors learn the ins and outs of authorship. We know that to become an author requires us to publish a book and all. ⇢And, you have an authorpreneur hat, too. But authorpreneurship isn’t something every author realizes that they have signed up for. (And I promise you that...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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10.5 Selling Books Requires a Plan of Action 25:43

2 years ago25:43

25:43

You’ve written a book. Now what? This is a question many ask me and while today’s episode will offer some helpful tips on your next steps, I want to start by sharing what you shouldn’t do. ⇏ Don’t keep them in a box in your basement to collect dust and mildew (or get impacted by an air conditioner leak… ahem, I know this from personal experience).⇏ Don’t think they will sell themselves. (Friends, nothing will do that. Promise.) ⇏ Don’t try to manifest it’s success. (Believe me, I su...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
[Author emPact] How Elisabeth Swan is Making Her Author emPact 28:12

2 years ago28:12

28:12

During the pandemic, so many of us found ourselves contemplating what our dreams were and the path we were taking to make them happen. I’ve heard from many authors, time and time again, that the book that they would one day write moved up on the priority list. I have had the pleasure of meeting an author who wrote reflections during that time and published an amazing book from it. I just spoke to an author who used the time to put his life story on paper. And, today you’ll hear from a dear fr...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
10.4 Book Launches Don’t Happen Overnight, You Plan for Them 16:37

2 years ago16:37

16:37

Ready. Set. Launch! Launching a book may feel a bit like launching a rocket. There’s stress and planning. Momentum builds. It takes off and you hold your breath to see if the rocket will make it to outerspace safely, and only then can you find your breath again. I had the pleasure of watching a rocket launch a few years ago, and it was stressful. I’ve also had the pleasure of personally launching 3 books and supporting countless other authors launch theirs. And, they too are stressful. B...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
[Author emPact] How Katie Anderson is Making Her Author emPact 30:56

2 years ago30:56

30:56

I’m on a quest for being able to better define emPact… and I’m talking about the emPact that we have around here that is spelled a bit differently. This emPact has greater… well… emPact. emPact happens when people are vulnerable, when we let down our guard and be honest with ourselves in a way that not just changes us but changes others. Every author has the potential to make their author emPact, and Katie Anderson is proof of it. Katie\'s book, Learning to Lead, Leading to Learn, highlights h...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
10.3 It Takes Intentional Planning to Write a Marketable Book 38:43

2 years ago38:43

38:43

Are you looking to write a book this year? If so, I want to ensure that you write a book that others will buy. I call that a marketable book. This requires some prep work from you on identifying your target audience and outlining how you are going to use this book with them. Then, you have to plan to make it happen. Make a commitment to yourself to schedule time now. Put it on the calendar. Hold it as sacred. And make it happen.During this episode, I\'m joined by Jennifer Crosswhite, and toget...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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10.2 The Ins and Outs of a Useful Marketing Plan for Authors 24:35

2 years ago24:35

24:35

Would you go on a trip to a new destination without a map? You may be up for that challenge but I know I’d get lost. Would you attempt to put together a piece of IKEA furniture without the directions? If you’ve done it a time or two before maybe not, but I’d rather get it done than see how long it would take me to do it without directions. What about finish school without a plan? Dive into a career without a plan? Build a home without a plan? Do I need to go on? Plans are amazing, when they p...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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10.1 Planning Tips for Writers, Authors and Authorpreneurs 32:33

2 years ago32:33

32:33

We are just a day away from a new year, and I don’t know about you… but I’m excited! 2023 is destined for greatness, I believe it. And, I believe that it can be for you too. I wanted to give you an inside glimpse into how I’ve been planning for the new year every year and some tips that keep me focused after the honeymoon phase of the new year excitement fades. If you’re an author and you’re in need of some planning ideas… today I’ve got you covered. Also, if we could help you plan for a succ...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.7 Bonus! Pinterest is an Author\'s Evergreen Dream 32:56

2 years ago32:56

32:56

It’s Christmas time, so I wanted to gift you a special treat. A bonus episode in this season of The emPowered Author Podcast and this episode is all about Pinterest. I’m joined by the amazing Pinterest expert, Deb Gonzales, and she shares so many nuggets of goodness! Pinterest, when used best, is an awesome evergreen option for authors to consider, and Deb shares the best strategies to tackle it! Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.6 Using Twitter, the Platform of Brevity, to Reach Readers and Influencers 21:03

2 years ago21:03

21:03

As with many things in life, some social platforms are here for a season. Others stick around for decades. During this season of The emPowered Author Podcast, I have been highlighting the platforms that have had longevity and purpose for authors to consider, and Twitter is one of them. It’s never been my platform of choice, mainly because of its belief that less is more (and that’s hard for me over here!) but it’s jam-packed with value for writers, authors and authorpreneurs. And, it may be a...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.5 YouTube Offers Authors Endless Book Marketing Opportunities 14:47

2 years ago14:47

14:47

Does the camera make your hands sweat and your voice crack or do you get a rush of adrenaline and ideas right when you hit record? I’ve likely not found as polarizing of viewpoints with authors outside of talking about the differing feelings of sharing a message through the written word and through the spoken word. Some love it and many despise it. But most will agree that it’s not going away and its here to stay. Video is important in message sharing, which is why on this episode of The emPo...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.4 How to Use Instagram to Build Upon Your Author Brand 21:50

2 years ago21:50

21:50

We want everything. Now. Instantly. For authors, that includes the publishing of our books… the royalties raking in… the business we are building alongside to flourish. We want it all and we want it now. Right?! Our culture has created this need for instant gratification and instant success. But when it comes to social media, even today’s topic of Instagram is anything but instant. The name of the book marketing game is consistency, and when it comes to social media success, that is painfully...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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[Bonus] Thanks + Giving is an Author\'s Secret Sauce 23:12

2 years ago23:12

23:12

My favorite holiday every is Thanksgiving! I love the food and the family time, but I really love what it means... for me personally and for book marketing. I\'ve finally figured out what the most important differentiator is for authors. What makes them stand out when it comes to book marketing, and it\'s this. Thanks + Giving. Those two words are jam-packed with marketing gems, and today I\'m telling you all about it on this episode of The emPowered Author Podcast. Also, check out our 2022 Auth...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.3 How Authors Can Leverage Facebook to Increase Visibility and Engagement with Readers 20:25

2 years ago20:25

20:25

Facebook! The social media platform that got my feet wet into how our world would become connected in a way that no one dreamed possible. Facebook created a major yet unexpected shift when it released, causing people to reimagine how we communicated with others and how marketing would evolve. I believe not all platforms are created equal, and many evolve, as well. Facebook, my friends, is one of them. Does it make sense for you to include it in your author platform efforts? Possibly. But I do...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.2 Why Every Author Should Be On LinkedIn (and How to Show Up and Stand Out) 17:05

2 years ago17:05

17:05

There are very few must haves I recommend. You need a website, author friend. Hands down, a must. And outside of that, the second non-negotiable in my book is that you need to be on LinkedIn. I don’t think you have to do all the things or be all the places, but I do believe that being visible and engaged on LinkedIn will bode well for all authors, non-fiction especially. Why? Well, because not all social media platforms are created equally, and LinkedIn is the one poised for conversion. On th...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

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9.1 An Author\'s Guide to the Social Media Dilemma 16:13

2 years ago16:13

16:13

I’m going to date myself on today’s episode, but I have to share that I literally remember the day when Facebook became a thing and my college didn’t have access to it yet. I also remember working at a company that had such a stringent social media policy that it would be laughable now. I remember life before social media, but I know that because of it, we are all forever changed. It’s changed how we connect with people, and it’s changed how we promote our offerings… and authors, you can’t es...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
[Author emPact] How Wendy Cocke is Making Her Author emPact 37:29

2 years ago37:29

37:29

Every author has the potential to make their author emPact, and Wendy Cocke is proof of it. Wendy\'s book, Making Flex Work, has allowed her the opportunity to help others... and she credits this podcast and Stephanie\'s insights to helping her do just that! In this episode of The emPowered Author Podcast, Stephanie and Wendy discuss how authors can make an emPact, and the power of Stephanie\'s message found throughout this podcast and in her book, Make Your Author emPact: Sell More Books,...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
8.6 Three Questions to Grow Your Authorprenenur Business 17:18

2 years ago17:18

17:18

Growth requires reflection, and as we inch closer to the end of the year, you may be planning out your authorpreneur business offerings for next year. If so, this episode of The emPowered Author Podcast is worth a listen. The best businesses – the ones that are emPactful and profitable – are continuously looking for opportunities to improve. As 2023 knocks on the door, I wanted to take a moment to discuss how you could look back to grow forward, too!Authorprenurship is also more than a checkl...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
8.5 The Ins and Outs of an Authorpreneur Business 24:18

2 years ago24:18

24:18

You and I may be a bit different when it comes to entrepreneurship. While you may dream of all that it could offer; I tried time and time to run away from it. It had other plans, and running a business wasn’t a part of it. However, authorpreneurship kept knocking and I decided to stop running from it and, instead, see what it had to offer. And, I’ve been pleasantly surprised. While running a business is no small feat; it’s downright rewarding once you get it up and running. In this episode of...…

The emPowered Author: A Marketing Podcast for Nonfiction Authors

1
8.4 How to Promote Your Authorpreneur Business Offerings 16:06

3 years ago16:06