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In Growth We Trust: Marketing | Growth | Startups
In Growth We Trust: Marketing | Growth | Startups
Yoann Pavy and Jake Mayell

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive... more

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Episodes

🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming... more

30 Jul 2024 · 1 hour, 16 minutes
🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist.... more

17 Jul 2024 · 57 minutes
🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our... more

12 Jul 2024 · 52 minutes
🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the... more

25 Jun 2024 · 55 minutes
🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup... more

18 Jun 2024 · 49 minutes
🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the... more

11 Jun 2024 · 42 minutes
🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They... more

30 May 2024 · 29 minutes
🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including... more

23 May 2024 · 58 minutes
🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement... more

16 May 2024 · 39 minutes
🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition,... more

08 May 2024 · 1 hour, 4 minutes
🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on... more

30 Apr 2024 · 59 minutes
🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording... more

25 Apr 2024 · 30 minutes
🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki)

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her... more

26 Mar 2024 · 1 hour, 5 minutes
🔮 Jake's Growth Experimentation Framework | IGWT Mini Episode About Marketing, Growth, Startups

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we... more

20 Mar 2024 · 39 minutes
🔮 Full Stack Growth Marketers, The Future of Marketing and Brand Awareness | A Conversation with Jake Madoff

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked... more

13 Mar 2024 · 59 minutes
🔮 Redundancy Sucks. How to Bounce Back After Losing Your Job?

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also... more

06 Mar 2024 · 52 minutes
🔮 From Full-Time to Fractional: A Marketer's Journey | Cien Solon, Co-founder and CPO (Zilch, TransferGo, Techstars, Scale that thing)

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience... more

02 Mar 2024 · 48 minutes
🔮 Unpacking B2B Marketing Trends, Tactics and Growing a Community | Dave Gerhardt, Founder of ExitFive.com (HubSpot, Privy, Drift)

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career,... more

20 Feb 2024 · 59 minutes
🔮 Marketing Career Journey to Head of Growth, SMS Marketing and Paid Media | Kevin Adom, Head of Growth (DROOL, HEAT, Lyst, Cuvva)

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey... more

13 Feb 2024 · 1 hour, 2 minutes
🔮 Carrie Rose's Secrets to Capturing Attention in the Digital Age, Digital PR and TikTok SEO | Carrie Rose, CEO & Founder of Rise at Seven

Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from... more

06 Feb 2024 · 1 hour, 3 minutes
🔮 AI-Curated News App, Indie Hackers and Cold Emailing Celebrities | Priyanka and Shannon, co-founders of Volv (the anti social media app)

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated... more

30 Jan 2024 · 58 minutes
🔮 Soundcloud User Retention, Coding Mobile Games On Nokia 3310, and Mobile Growth Stack Frameworks | Andy Carvell (Phiture, Soundcloud, Nokia)

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former... more

23 Jan 2024 · 1 hour, 10 minutes
🔮 Think About Your Influencer Strategy Like a Basketball Team | IGWT Mini Episode About Marketing, Growth, Startups

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts... more

18 Jan 2024 · 22 minutes
🔮 The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto)

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer... more

17 Jan 2024 · 59 minutes
🔮 Our 2024 Marketing Predictions | IGWT Mini Episode About Marketing, Growth, Startups

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think... more

17 Jan 2024 · 46 minutes
🔮 Why Marketers Should Care About the US Presidential Election in 2024 | IGWT Mini Episode About Marketing, Growth, Startups

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if... more

17 Jan 2024 · 32 minutes
🔮 Why More Marketers Will Go Freelance? Marketplace Growth And The Future of Work | Raffi Salama, Co-Founder at Passionfruit

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit,... more

09 Jan 2024 · 1 hour, 8 minutes
🔮 AI-Influencers, 2024 Side Hustles and Supercharged Content Marketing | Cody Schneider, Co-Founder at Swell AI

After Cody's 1st appearance on the pod, you know we had to run it back in 2024. Also Happy New... more

03 Jan 2024 · 1 hour, 28 minutes
🔮 Bye Bye 2023, Stats Of The Pod And Fav Episodes | IGWT Mini Episode About Marketing, Growth, Startups

2023 that's a wrap! We mainly want to say a BIG THANK YOU to all of you who listened to... more

21 Dec 2023 · 39 minutes
🔮 How To Scale a Marketplace, "Vibe" Loops and Growth Journalism | Foti Panagiotakopoulos, founder of GrowthMentor

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look... more

12 Dec 2023 · 59 minutes
🔮 From Growing His Agency To Being Acquired by Steven Bartlett’s Flight Story | Daniel James (Flight Performance, Social Chain, AOL, Amobee, MySpace)

In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded... more

05 Dec 2023 · 1 hour, 12 minutes
🔮 How To Convert Boring Data Into Marketing Stories? It’s Spotify Wrapped Season | IGWT Mini Episode About Marketing, Growth, Startups

Fresh from another intense BFCM weekend, we're talking about transforming data into creative stories for your company. You might have... more

30 Nov 2023 · 33 minutes
🔮 Typeform Growth Marketing, SEO and Viral Loops | Jake Stainer (Skale, Typeform, TravelPerk, Hotjar)

In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar,... more

28 Nov 2023 · 1 hour, 9 minutes
🔮 Why This New ”ID by Amo” App Is So Interesting For Marketers? | IGWT Mini Episode About Marketing, Growth, Startups

In this episode, we're talking about the launch of the new social app called ID by Amo. And why every... more

23 Nov 2023 · 24 minutes
🔮 How To Go Viral On TikTok? Editing Tips and Day-Trading Attention w/ Edward Sturm, Viral Marketer @build_in_public on TikTok

In this episode, we spoke with Edward Sturm, one of the most interesting growth hacker and viral marketing content maker... more

21 Nov 2023 · 57 minutes
🔮 5 Dead Simple Strategies For A Brand To Stand Out Online | IGWT Mini Episode About Marketing, Growth, Startups

In this episode, we're covering 5 marketing tactics any brand can use to grab attention and stand out online without... more

17 Nov 2023 · 36 minutes
🔮 How to Build Communities, TikTok Success and Content Tips w/ Oscar Mackenzie, Head of Marketing at Shares

In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead... more

14 Nov 2023 · 51 minutes
🔮 Sneaky Ways Starbucks Gets You To Spend More Money | IGWT Mini Episode About Marketing, Growth, Startups

We're launching a 2nd shorter weekly episode, for you thirsty marketers. A deep dive into marketing and growth tactics from smart... more

09 Nov 2023 · 22 minutes
🔮 OnlyFans Marketing Tactics, Working during Wartime and Web-to-App ideas w/ Sonya Pobiedimska from Bliq | ex Headway

In this episode, we chatted with Sonya Pobiedimska. She has an incredible story, working from Ukraine during the war before... more

07 Nov 2023 · 1 hour, 2 minutes
🔮 Go To Market Strategies, Remote Work Challenges, Health Tech, and Working at Nokia and Microsoft w/ Kat Wendelstadt

What's up this week 👀 In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to... more

31 Oct 2023 · 1 hour, 1 minute
In Growth We Trust: Marketing | Growth | Startups
🔮 From Growing His Agency To Being Acquired by Steven Bartlett’s Flight Story | Daniel James (Flight Performance, Social Chain, AOL, Amobee, MySpace)
In Growth We Trust: Marketing | Growth | Startups
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Listen now on

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Podcast Addict
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Description

In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven... more