In Growth We Trust: Marketing | Growth

#Business #Marketing #I Speak #Yoann Pavy & Jake Mayell #Amp; Jake Mayell #Yoann Pavy

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

In Growth We Trust: Marketing | Growth | Startups explicit

Series home•Feed

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Weekly guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? Available everywhere, even on YouTube, like/comment/subscribe 🎧

74 episodes

In Growth We Trust: Marketing | Growth | Startups explicit

updated about a year ago

Series home•Feed

74 episodes

#Business #Marketing #I Speak #Yoann Pavy & Jake Mayell #Amp; Jake Mayell #Yoann Pavy

All episodes

In Growth We Trust: Marketing | Growth | Startups

1
🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral 29:36

13 weeks ago29:36

29:36

In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season, focusing on insightful discussions and occasional guest appearances. This week is all about the new viral Linkedin AI sensation, Boardy. Chapters 📌 00:00:00 - Introduction and Series 2 Announcement 00:00:27 - Episode Format and Guest Strategy 00:01:01 - TikTok Ban Discussion 00:02:29 - Inauguration and Tech's Role 00:03:31 - Introduction to Boardy AI 00:04:09 - Boardy AI Experience and Features 00:06:04 - Boardy AI Growth Strategy 00:08:00 - Boardy AI's Viral Growth on LinkedIn 00:10:10 - Boardy AI's Personalized Campaign Misstep 00:12:00 - Potential Impact of Boardy AI's Misstep 00:13:32 - AI in Job Search and LinkedIn Integration 00:15:00 - Boardy AI's Business Model and Monetization 00:17:10 - Challenges of Maintaining Network Quality 00:18:22 - Comparison to Manual LinkedIn Networking 00:19:52 - Growing a Business Page on LinkedIn 00:21:47 - Innovation in AI and Voice Interaction 00:24:01 - Voice AI and Conversational AI 00:25:03 - Potential of AI in Podcasts 00:27:28 - Inspiration from The Matrix 00:29:00 - Conclusion and Call to Action 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠ Jake Mayell⁠⁠⁠⁠ on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠⁠ Yoann Pavy⁠⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow.…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings 26:17

19 weeks ago26:17

26:17

In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past few months and tease plans for a brand refresh in 2025, including a new icon that captures the mood for the upcoming year. They also touch on significant global events, such as the recent changes in U.S. leadership and the political situation in France. Tune in for a light-hearted conversation filled with nostalgia and anticipation for the future! Chapters 📌 [00:00:00] Future plans for 2025. [00:03:04] Chief meme officer role. [00:04:43] AI tools for job seekers. [00:10:00] Podcast listener engagement statistics. [00:15:42] Cody Schneider's podcast success. [00:18:08] Apple Store growth hack. [00:24:13] AI and automation in marketing. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review. Share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you in 2025!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux 1:16:33

38 weeks ago1:16:33

1:16:33

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode. Chapters 📌 [00:00:00] Intro [00:02:04] Four-way podcast dynamics. [00:06:40] Game soft launch strategies. [00:09:42] Soft launch strategies. [00:12:22] Soft launch countries for games. [00:15:33] Soft launch strategies. [00:20:40] Ratings in mobile app industry. [00:22:54] Games activating users effectively. [00:27:29] User age in gaming apps. [00:30:31] Banking app user experience. [00:35:18] Community building in gaming. [00:37:40] Importance of community for growth. [00:41:40] Monetizing high-spending app users. [00:44:33] Web-to-app transition strategies. [00:49:28] Driving web traffic benefits. [00:52:05] Targeting younger audiences in gaming. [00:55:23] Targeting older demographics in marketing. [00:59:27] Diversifying pricing and revenue streams. [01:03:36] Web-based Google Play for PC. [01:04:50] The future of apps vs. browsers. [01:08:34] Community engagement in marketing. [01:14:47] Full-person podcast challenges. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ Marcus Burke ⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 Stuart Devereux on Linkedin 👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub 57:41

40 weeks ago57:41

57:41

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters 📌 [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationships with listeners. [00:13:26] Content distribution strategies. [00:15:36] Niche Marketing Strategies. [00:18:23] Content creation strategies. [00:23:40] Content creation using AI. [00:27:40] Summarizing webinars into articles. [00:29:08] AI in podcast automation. [00:34:03] Mega blogs versus targeted article. [00:39:13] AI formality detector in writing. [00:42:50] Educational vs. sales content. [00:45:20] Comparison posts in content marketing. [00:49:19] Comparison posts and sales strategies. [00:51:51] Reddit vs. LinkedIn for B2B. [00:56:55] Written content marketing strategies. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Araminta Robertson ⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠ on Linkedin 👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective 52:24

41 weeks ago52:24

52:24

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights. Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building. Chapters 📌 [00:00:00] Intro [00:00:44] The Mona Lisa of e-commerce. [00:06:27] Building and activating audience engagement. [00:08:01] Negative customer acquisition cost. [00:11:57] Expanding margin over time. [00:16:22] Customer engagement strategies. [00:19:33] Brandformance. [00:20:25] Long-term return on investments. [00:23:43] Understanding user behavior for growth. [00:28:58] Memes and viral content. [00:30:22] Leveraging Niche Viral Communities. [00:36:00] The future of brand evolution. [00:39:32] Creating peak brand moments. [00:40:59] Culturally embedded behavioral spending. [00:46:09] Winning with a valuable edge. [00:47:39] Global labor leverage in business. [00:50:33] Global market maturity. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Taylor Holiday ⁠ ⁠⁠⁠ on Linkedin 👉 ⁠Jake Mayell⁠ on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠Yoann Pavy⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa 55:09

43 weeks ago55:09

55:09

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌 [00:00:00] Intro [00:06:38] Climate-focused podcast. [00:09:34] Flexible working. [00:13:13] Social media algorithm changes. [00:18:05] Marketplaces growth and supply side challenges. [00:21:27] Webinars as lead magnets. [00:27:25] Selecting ideal clients for Flexa. [00:29:08] Workplace inclusivity for people with disabilities. [00:33:46] Return to office mandates. [00:37:06] Challenges in balancing work and family. [00:41:58] Active feedback for business improvement. [00:46:39] SEO and Organic Traffic. [00:49:51] Gender pay gap bot. [00:53:08] Angel investment and career paths. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠ ⁠ Beth Carter ⁠ on Linkedin 👉 Jake Mayell on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann Pavy on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF 49:51

44 weeks ago49:51

49:51

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store. Chapters 📌 [00:00:00] Intro [00:01:06] AI photo editing technology. [00:03:57] Pumping out creative for success. [00:08:21] Winning Ad Metrics. [00:12:00] Ad testing process. [00:16:55] Top performing baby theme creative. [00:17:30] Marketing with influencers and ads. [00:23:55] Creative testing in advertising. [00:25:32] Creative advertising strategies. [00:30:13] Content creation and platform diversity. [00:33:56] Learning to code in marketing. [00:38:06] Automating ad variations. [00:39:40] Automating marketing processes. [00:44:32] Attribution challenges in marketing. [00:45:27] Creative content strategies. [00:49:13] A first podcast experience. 🖇 Follow links 🖇 👉 ⁠⁠⁠ Cedric Yarish on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io 42:58

45 weeks ago42:58

42:58

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts. Chapters 📌 [00:00:00] Intro [00:01:36] Marketing return at fintech events. [00:05:15] Face-to-face interactions at events. [00:10:28] Multi-touch marketing strategies. [00:11:18] Using podcasts for growth hacking. [00:15:40] Utilizing Podcasts in Marketing. [00:21:22] B2B influencer-creator strategy emerging. [00:24:44] Ghostwriting social media strategies. [00:28:31] Appreciating the Role of Marketing. [00:30:14] PR strategies for startups. [00:35:41] AI tool for website analysis. [00:40:02] Direct marketing and branded merch. [00:41:06] Unique Merchandise Ideas. 🖇 Follow links 🖇 👉 ⁠ Irina Chuchkina on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups 29:48

47 weeks ago29:48

29:48

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry. Chapters 📌 [00:00:00] Intro [00:00:20] Crazy marketing job descriptions. [00:03:50] Lead magnets and SEO insights. [00:09:16] QR code mishap and stickers. [00:11:50] Marketing, et cetera. [00:16:43] The evolution of middle management. [00:21:01] Specialized roles in marketing. [00:23:13] Job description challenges. [00:28:51] Job description teardown segment. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM) 58:00

48 weeks ago58:00

58:00

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings. Tune in for insightful discussions and interesting insights! Chapters 📌 [00:00:00] Intro [00:00:34] The challenge of awareness. [00:07:11] The Wine List. [00:09:22] Starting an agency. [00:12:33] Building a strong network. [00:16:34] Evolution of paid social marketing. [00:22:20] Working with content creators. [00:25:43] AI-generated content quality. [00:28:17] Offline marketing strategies resurgence. [00:32:04] Inserts and door-to-door marketing. [00:37:02] User research challenges. [00:39:44] Being literal in advertising. [00:46:30] Understanding why your customer buys. [00:46:51] Importance of customer interviewing. [00:52:38] Customer feedback for growth journey. [00:54:23] Wine marketing strategies. 🖇 Follow links 🖇 👉 Josh Lachkovic on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups 39:53

49 weeks ago39:53

39:53

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future. Chapters 📌 [00:00:00] Introduction [00:05:31] Let's talk ChatGPT-4o. [00:10:06] Live Translation Technology. [00:11:23] Learning through AI advancements. [00:18:00] AI website behavior monitoring. [00:22:36] AI in customer service. [00:26:30] Artificial Intelligence and Job Evolution. [00:28:01] The future of AI in marketing. [00:33:35] AI companion for elderly people. [00:37:08] The future of AI. [00:40:47] Listener feedback via DMs. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs 1:04:15

50 weeks ago1:04:15

1:04:15

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters 📌 [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion Summit. [00:10:31] Marketing in martial arts and music. [00:16:33] Attribution challenges for app clients. [00:18:32] App campaign budget challenges. [00:22:19] Mobile App Advertising Strategies. [00:26:00] Unrealistic expectations from investors. [00:30:01] Payback period and business models. [00:35:28] Attribution challenges in mobile apps. [00:38:26] The importance of looking at the macro results. [00:41:22] Customer research for funnel optimization. [00:43:59] Paywall optimization strategies. [00:48:59] AI integration in feedback process. [00:50:28] UGC and Creative Mix. [00:56:30] Move fast and break shit. [01:00:08] Influencer marketing challenges. [01:01:45] Influencers impact on consumer behavior. 🖇 Follow links 🖇 👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube 59:54

51 weeks ago59:54

59:54

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters 📌 [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast industry. [00:06:12] Crystal ball logo discovery. [00:07:57] Sauna experiences in different cultures. [00:14:19] Building marketplace supply and demand. [00:17:29] Crowdfunding strategies for businesses. [00:20:10] Crowdfunding strategy insights. [00:23:51] Funding for startups and traction. [00:26:33] Crowdfunding and marketing strategies. [00:31:04] Crowdfunding as a marketing channel. [00:33:18] Co-owners driving more referrals. [00:36:20] Loyalty programs in business. [00:40:50] AI in cancer detection. [00:45:36] Marketing strategies for growth. [00:49:09] Creative Direct Mail Strategies. [00:51:53] The impact of macro events. [00:53:48] Doubling down on owned media. 🖇 Follow links 🖇 👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups 30:09

52 weeks ago30:09

30:09

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast. Chapters 📌 [00:02:23] App Promotion Summit - User acquisition panel discussion. [00:06:47] Screen time awareness. [00:10:16] The story of Blackberry. [00:16:17] Gymshark and Nike comparison. [00:19:44] Cult brands in niche markets. [00:24:15] Yardsale: Skateboarding brand success secrets. [00:26:47] The impact of venture capitalism. [00:28:31] Carving out a niche. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki) 1:05:02

1 year ago1:05:02

1:05:02

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion. Chapters 📌 [00:00:00] Introduction [00:00:50] App marketing and tracking insights. [00:07:47] Music as part of daily life. [00:09:00] Transitioning from full-time work. [00:14:46] Transitioning from free to paid. [00:18:29] Focusing on creative post 2021. [00:22:34] Sneaky ways around data tracking. [00:24:54] Privacy vs. Apple's intentions. [00:29:12] App Tracking Transparency challenges. [00:31:21] Spotify vs. Apple pricing. [00:36:49] App installation to open drop rates. [00:40:53] Optimizing app installation strategies. [00:43:44] Facebook's aggregated event measurement optimization [00:47:55] App acquisition campaign changes. [00:49:32] Adapting to changing advertising strategies. [00:55:48] UGC and advertising trends. [00:59:25] AI-generated UGC ads. [01:00:13] AI in content creation. [01:04:22] Information overload and app campaigns. 🖇 Follow links 🖇 👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Jake's Growth Experimentation Framework | IGWT Mini Episode About Marketing, Growth, Startups 39:23

1 year ago39:23

39:23

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth. Chapters 📌 [00:00:00] Introduction [00:01:54] The challenge of growth strategies. [00:05:35] A growth experimentation team. [00:08:25] Growth team challenges and biases. [00:12:25] Understanding North Star metrics. [00:15:48] Four Core Pillars for Scaling. [00:20:33] Importance of sales funnels. [00:24:17] Core funnel events. [00:28:01] Focus on impactful changes. [00:30:21] Prioritizing experiments based on insights. [00:34:13] Utilizing existing customers effectively. [00:36:22] Leveraging Snapchat for growth. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Full Stack Growth Marketers, The Future of Marketing and Brand Awareness | A Conversation with Jake Madoff 59:01

1 year ago59:01

59:01

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters 📌 [00:00:00] Introduction [00:00:56] Future of marketing trends. [00:04:28] Full-stack growth marketing strategies. [00:10:12] The future of ad platforms. [00:14:25] Always be testing. [00:19:34] Push notifications and advertising. [00:20:21] Google as the new God. [00:27:02] Is Organic Dead in SEO? [00:30:11] The future of fashion shopping. [00:31:53] DTC brands facing challenges. [00:35:35] Moving towards omni-channel marketing. [00:39:16] Subscription overload in marketing. [00:44:04] Creative use of organic content. [00:47:15] Humor in Social Media Marketing. [00:52:17] Building brand awareness in feeds. [00:56:49] Direct response TV advertising. 🖇 Follow links 🖇 👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/ https://www.linkedin.com/in/jake-madoff-8a191070/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Redundancy Sucks. How to Bounce Back After Losing Your Job? 52:39

1 year ago52:39

52:39

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents. Tune in for a casual chat with no guests and insightful commentary on these timely issues. Chapters 📌 [00:00:00] Introduction [00:02:11] Cookies and online tracking sucks. [00:07:36] Redundancies in the tech world. [00:12:18] The reality of being made redundant. [00:17:00] Building a personal brand for success. [00:22:59] Diversifying Income Streams. [00:25:50] Prepare for potential redundancy. [00:29:20] Networking and career development. [00:37:47] Keeping notes and networking. [00:42:07] Job hunting challenges. [00:45:14] Career transitions and choices. [00:50:06] Ideal senior marketing lead role. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 From Full-Time to Fractional: A Marketer's Journey | Cien Solon, Co-founder and CPO (Zilch, TransferGo, Techstars, Scale that thing) 48:02

1 year ago48:02

48:02

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work. Don't miss this insightful exchange between two professionals navigating the world of entrepreneurship and career transitions. Chapters 📌 [00:00:00] Introduction [00:00:37] Entrepreneurial journey and automation. [00:07:18] Bridging financial and AI literacy. [00:13:32] Collaboration between marketing and product. [00:19:26] Evolving roles in fintech. [00:23:32] Building AI assistants. [00:31:29] Taking every shot in life. [00:32:56] Passion for Startup Founding. [00:41:56] Adding value in marketing. [00:43:37] Multiplying opportunities through connections. 🖇 Follow links 🖇 👉 Cien on Linkedin: ⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/ciensolon/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Unpacking B2B Marketing Trends, Tactics and Growing a Community | Dave Gerhardt, Founder of ExitFive.com (HubSpot, Privy, Drift) 59:43

1 year ago59:43

59:43

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights! Chapters 📌 [00:00:00] Introduction [00:02:20] Podcast reviews and rankings. [00:08:03] Interview podcast as content strategy. [00:10:43] Consistency in growing podcasts. [00:15:27] Building a Founder Brand. [00:21:01] Building an audience through podcasts. [00:23:18] The niche can be you. [00:26:44] Unique Startup Pitching Strategies. [00:33:11] Embracing failure and validation. [00:35:04] Building products and customer interviews. [00:40:16] What's important for B2B marketers? [00:42:40] Best time to post. [00:46:47] Building engaging communities. [00:51:27] Sometimes it's just us. [00:55:27] Final marketing strategy insights. [00:58:45] Trusting online recommendations dilemma. 🖇 Follow links 🖇 👉 Dave on Linkedin: ⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/davegerhardt/ 👉 Join Exit Five: https://www.exitfive.com/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Marketing Career Journey to Head of Growth, SMS Marketing and Paid Media | Kevin Adom, Head of Growth (DROOL, HEAT, Lyst, Cuvva) 1:02:37

1 year ago1:02:37

1:02:37

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance. We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company. The conversation flows naturally and covers interesting insights and funny moments. Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing. Chapters 📌 [00:00:00] Introduction [00:00:37] Team management and industry insights. [00:06:13] Finding a career in marketing. [00:11:17] Delegating creative marketing tasks. [00:15:04] Hiring and managing teams. [00:19:11] Not wanting people management. [00:24:11] CRM being underutilized. [00:27:38] Attribution and marketing channels. [00:35:08] SMS marketing and automation. [00:38:41] Lead gen and marketing channels. [00:42:23] SEO potential in businesses. [00:46:08] Web shopping and revenue growth. [00:51:08] A product management tool. [00:54:59] Snobby discussion about job titles. [01:00:26] Nonfiction books and information overload. 🖇 Follow links 🖇 👉 Kevin on Linkedin: ⁠⁠⁠⁠ https://www.linkedin.com/in/kevin-adom-5a8b53a4/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Carrie Rose's Secrets to Capturing Attention in the Digital Age, Digital PR and TikTok SEO | Carrie Rose, CEO & Founder of Rise at Seven 1:03:09

1 year ago1:03:09

1:03:09

Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online. Whether you're interested in SEO or content creation, there's plenty to learn from this conversation. Tune in to gain valuable insights and discover new perspectives in the world of digital PR and SEO. Chapters 📌 [00:00:00] Introduction [00:04:45] The social search angle. [00:07:30] The shifting search behavior on TikTok. [00:08:45] SEO and social platforms. [00:12:26] TikTok algorithm optimization. [00:15:53] TikTok search bar rankings. [00:19:21] TikTok SEO and CTR. [00:23:07] Generating demand for SEO. [00:27:16] Building trust with Ecom size guides. [00:31:29] The power of word of mouth. [00:35:39] Brand guidelines and creativity. [00:37:24] Grabbing attention with QR codes. [00:43:10] "Sex toy" hair product campaign. [00:45:36] Print vs Digital PR. [00:50:09] Leveraging Local news. [00:54:01] The most engaged topic. [00:56:08] Squid Game and sneakers. [01:00:38] PR frustrations and solutions. 🖇 Follow links 🖇 👉 Carrie on Linkedin: ⁠⁠⁠ https://www.linkedin.com/in/carrieroseballoch/ 👉 Rise at Seven's website: ⁠ https://riseatseven.com/⁠ 👉 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 AI-Curated News App, Indie Hackers and Cold Emailing Celebrities | Priyanka and Shannon, co-founders of Volv (the anti social media app) 58:55

1 year ago58:55

58:55

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles. We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to cold approach potential partners is also highlighted. We also touch on their experience as part of the Snapchat incubator group and meeting with Evan Spiegel. Lastly, we announce the upcoming release of podcast merchandise and a giveaway for our listeners. Chapters 📌 [00:00:00] Introduction [00:01:11] The importance of speaking to your users. [00:05:37] Cold emailing celebrities. [00:12:49] Average number of swipes on Volv. [00:14:36] Short-form vs. long-form content. [00:19:09] Gen Z's desire for neutrality. [00:24:46] Growth via YouTube tech bloggers. [00:27:16] Referral program and user acquisition. [00:32:38] Understanding target audience better. [00:37:37] Different cohorts using the product. [00:39:15] Indie Hackers newsletter partnership. [00:43:07] Podcasts as effective marketing. [00:50:11] Capturing data for user recommendations. [00:55:12] Cold approaching and networking. [00:57:26] Interesting interview techniques. 🖇 Follow links 🖇 👉 Priyanka on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/priyanka-vazirani/ 👉 Shannon on Linkedin: https://www.linkedin.com/in/shannon-almeida/ 👉 Volv's website: https://volvmedia.com/ 👉 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Soundcloud User Retention, Coding Mobile Games On Nokia 3310, and Mobile Growth Stack Frameworks | Andy Carvell (Phiture, Soundcloud, Nokia) 1:10:15

1 year ago1:10:15

1:10:15

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager. We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention. We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'. Tune in for an insightful discussion on app growth and gaming nostalgia. 🎧 Chapters 📌 [00:00:00] Introduction [00:01:10] Retention and improving app growth. [00:10:01] SoundCloud growth and mobile presence. [00:15:42] MBA's impact on career growth. [00:18:14] The mobile growth stack. [00:23:04] Impactful mobile web traffic. [00:27:00] ASO testing and growth strategies. [00:32:35] Success stories from SoundCloud. [00:37:31] Power-user notifications. [00:42:24] Reach, Relevance, and Frequency in Mobile Growth. [00:47:32] Personalized user engagement scoring. [00:52:31] Developing custom widgets for growth. [00:57:16] Apple Pay and App Store features. [01:02:16] Mobile advertising attribution and tracking. [01:05:14] Product market fit. 🚨 Andy's hot links 🚨 Phiture's website www.phiture.com Mobile Growth Stack framework: https://phiture.com/mobilegrowthstack/what-is-the-mobile-growth-stack-426c6e474329/ Mobile Growth Blog: https://phiture.com/mobilegrowthstack/ App Store Optimization Blog: https://phiture.com/asostack/ Other resources (including our Slack communities): https://phiture.com/growth-resources/ RRF Framework: https://phiture.com/mobilegrowthstack/rrf-a-framework-for-building-impactful-notifications-73c7b91c45a7/ An update to the RRF framework that was published more recently - we use this version with a lot of our growth prioritization work at Phiture: https://phiture.com/mobilegrowthstack/create-a-scalable-prioritization-process-with-the-krrfc-framework/ 🖇 Follow links 🖇 👉 Andy on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/andycarvell/ 👉 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠ 👉 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠ 📺 Follow us on Youtube: ⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠ 📧 Our weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Think About Your Influencer Strategy Like a Basketball Team | IGWT Mini Episode About Marketing, Growth, Startups 22:31

1 year ago22:31

22:31

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs. You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche. Then you have a bench lineup. Another five that you're taking bets on that are going to be bigger throughout the year. Then you have a few rookies, two-way contracts, etc. that you're testing with a few posts to see if they can work for you. You need a coach and a support team to help organize and train. The salary recap is your budget. And you rotate and shift each year to meet your needs based on what your brand needs to succeed. This concept can be scaled up and scaled down in size and cost, depending on the size your brand operates in. Overall, brands should radically reduce one-off influencer posts in 2024. Everything should be longer-term contracts and they should make enough fiscal sense that creators are willing to rep you across every avenue with which they promote. This goes for D2C, Retail, B2B, Software, everything. -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠ 🔔 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: ⁠⁠https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1⁠⁠ -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ ------------------- ✌️…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto) 59:19

1 year ago59:19

59:19

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴 Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns. Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes. Chapters 📌 [00:00:00] Introduction [00:03:24] We tried LinkedIn auto DMs [00:09:48] Differentiation for businesses. [00:13:46] Stories from Patch Plants. [00:19:02] Personalised shopping experiences. [00:24:03] Creative differentiation in performance marketing. [00:27:09] Listening to customers. [00:31:05] Ad effectiveness on TikTok. [00:35:09] Implementing insights during customer interviews. [00:39:28] A/B testing. [00:44:33] Customer research through ads. [00:48:00] Creative driving performance marketing. [00:51:04] Crafting a compelling story. [00:55:20] Understanding customer needs. 🖇 Useful links 🖇 👉 Chris on Linkedin: ⁠ https://www.linkedin.com/in/chris-winterhoff/ 👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ 📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠ 📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝 See you next week!…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Our 2024 Marketing Predictions | IGWT Mini Episode About Marketing, Growth, Startups 46:55

1 year ago46:55

46:55

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year. Predictions to get you thinking about your marketing planning for the new year 🎆 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 🔔 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1 -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Why Marketers Should Care About the US Presidential Election in 2024 | IGWT Mini Episode About Marketing, Growth, Startups 32:58

1 year ago32:58

32:58

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to learn more about the connection between politics and marketing. 🎧 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠ 🔔 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠ -------------------- MORE IN GROWTH WE TRUST For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1 -------------------- For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/ 📧 Or subscribe to the weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠ -------------------- Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️ -------------------- Related keywords 📌 podcast episode, keywords, Jake, Christmas,businesses, meta ads, CPM, click through rate, conversion rate,difference, amount, spent, channel, Instagram,revenue positive, CPM, diversify, Meta, first party content,impact, dropping, thousand pounds, sale, wasted money,competition, ads, Quora, Spotify, targeted, interest, locations, powerful, localized, Snapchat, channel, deep up, CPM, conversions, payback period, supply and demand, Meta, YouTube, cost per views, shots, shorts, TikTok, QnB, LinkedIn ads, right hand side, cheap impressions, Reddit, X, Facebooks, Googles, brand, creative testing, product, hook, message, buying intent,billboards, powerful offer, Snapchat, organic, TikTok clips, TikTok, Twitter X, organic, paid drought, IGWT account, reach, algorithm, Instagram feed, organic reach, audience, channels, content, TikTok, lottery, monetization, marketing, platform, homepage, famous, gamification, first party initiatives, social platforms.,newsletter, podcasting, long-form content, first-party data, paid media, FinTech, florist, free flowers, couples, app…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 Why More Marketers Will Go Freelance? Marketplace Growth And The Future of Work | Raffi Salama, Co-Founder at Passionfruit 1:08:27

1 year ago1:08:27

1:08:27

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo. Some key takeaways: The Future of Work : Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure. Passionfruit's Journey : Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform. Challenges in Freelancing : We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage. Company Culture and Growth : Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises. Supply and Demand Dynamics : The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale. Chapters 📌 [00:00:00] The future of work. [00:04:57] Passionfruit: the best marketing freelancer platform. [00:06:42] Rethinking agency models. [00:09:30] Finding YOUR growth path. [00:13:11] Freelancers vs. agency dynamics. [00:16:52] Measuring freelancer progress and compensation. [00:20:22] Going freelance and fractional work. [00:24:01] Real captains of industry. [00:28:11] Occupying a customer's mind. [00:32:55] Referrals and freelance growth. [00:35:44] Understanding the needs of enterprise. [00:38:39] Shield of Legitimacy. [00:43:24] Navigating potential fuck ups. [00:47:00] Marketers on the platform. [00:52:05] How we would grow Passionfruit: Starting a podcast [00:53:26] Distribution of podcast content. [00:55:56] Diversity in decision-making. [00:57:31] CMOs buying behavior. [01:03:33] Plugging a podcast into a cold email. [01:07:01] Helping people figure out. 🖇 Useful links 🖇 👉 Raffi on Linkedin: https://www.linkedin.com/in/raffisalama/ ⁠ 👉 Jake on Linkedin: ⁠ https://www.linkedin.com/in/jakemayell/ ⁠ 👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠ 📺 Follow us on Youtube: ⁠https://w ww.youtube.com/@InGrowthWeTrust ⁠ 📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠ Small ask from us, please follow the pod, leave us a 5* review, and share with your network 👍…

In Growth We Trust: Marketing | Growth | Startups

1
🔮 AI-Influencers, 2024 Side Hustles and Supercharged Content Marketing | Cody Schneider, Co-Founder at Swell AI 1:28:21

1 year ago1:28:21