Strategic branding shouldn't be complicated! Buckle up, because you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive... more
In this episode, I have the pleasure of introducing you to Rachel Allen. Rachel is the owner of Bolt from the... more
Authenticity. It’s unfortunately become a bit of a buzzword in the branding world, and that is a pet peeve of... more
In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks... more
With all the recent talk about artificial intelligence I thought it would be fun to “invite” ChatGPT to be my... more
It should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A... more
OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn... more
“I have done many values exercises but found absolute clarity in embracing your challenge.” That was the response from Stephanie Graham, after... more
Do I have a treat of a conversation for you today? Yes, yes I do! In this episode, I have... more
What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so…... more
Tune in as I chat with Suzi Gray, an online business mentor who likes her humour served dry. You can... more
To claim this podcast, you must confirm your ownership via the email address located in your podcast’s RSS feed (hey****@petchy.co). If you cannot access this email, please contact your hosting provider.