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Brand it! with Petchy
Brand it! with Petchy

Strategic branding shouldn't be complicated! Buckle up, because you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive... more

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Human is the only move left w/ Rachel Allen

In this episode, I have the pleasure of introducing you to Rachel Allen.  Rachel is the owner of Bolt from the... more

15 Mar 2023 · 46 minutes
Real is rare: let's reclaim authenticity

Authenticity. It’s unfortunately become a bit of a buzzword in the branding world, and that is a pet peeve of... more

01 Mar 2023 · 19 minutes
Are you building a shallow brand?

In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks... more

08 Feb 2023 · 18 minutes
The importance of a human approach to branding in 2023 and beyond

With all the recent talk about artificial intelligence I thought it would be fun to “invite” ChatGPT to be my... more

25 Jan 2023 · 13 minutes
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling

It should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A... more

21 Dec 2022 · 55 minutes
OMG! It's a rebrand!

OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn... more

23 Nov 2022 · 11 minutes
The Brand values, not bland values experience w/ Stephanie Graham

“I have done many values exercises but found absolute clarity in embracing your challenge.” That was the response from Stephanie Graham, after... more

09 Nov 2022 · 50 minutes
Stand out by being yourself w/ Maddie Peschong

Do I have a treat of a conversation for you today? Yes, yes I do! In this episode, I have... more

26 Oct 2022 · 46 minutes
The building blocks of trust

What makes us trust a brand? I know, hard to put your finger on, isn’t it? It somehow feels so…... more

12 Oct 2022 · 8 minutes
Position yourself as a pioneer — even as an introvert w/ Suzi Gray

Tune in as I chat with Suzi Gray, an online business mentor who likes her humour served dry. You can... more

28 Sep 2022 · 52 minutes
Brand it! with Petchy
Human is the only move left w/ Rachel Allen
Brand it! with Petchy
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