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The Brandsmith
The Brandsmith
Petchy

Hi, I'm Petchy! [she/her] I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate... more

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Episodes

You're invited to the Brand values, not bland values! roundtable

This episode is dedicated to telling you about something really cool I’m doing in October — a free event that's... more

20 Sep 2023 · 13 minutes
Creating a positive + profitable community culture w/ Jennifer Battle

My friend Jennifer shares all her best tips for building thriving and engaged communities — you really don’t want to... more

06 Sep 2023 · 49 minutes
Celebrate being a slow-motion success story w/ Laura Robinson

Welcome to another episode of Brand it! — where today I am joined by Laura Robinson of Worditude. Laura is a... more

14 Jun 2023 · 53 minutes
My Authority Magazine interview!

I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and... more

31 May 2023 · 30 minutes
Don't be intimidated by Linkedin w/ Petra Fisher

A bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second... more

10 May 2023 · 42 minutes
Branding vs. design vs. marketing — a quick guide

—Oh, you’re so creative, can you just whip up this [pretty design] for me? —If you can just play around with... more

26 Apr 2023 · 14 minutes
Niching from within w/ Rachael Cumberland-Dodd

For this episode, I am joined by Rachael Cumberland-Dodd, an ex-corporate marketer turned niche-whisperer. She loves helping do-good business owners... more

12 Apr 2023 · 41 minutes
Human is the only move left w/ Rachel Allen

In this episode, I have the pleasure of introducing you to Rachel Allen.  Rachel is the owner of Bolt from the... more

15 Mar 2023 · 46 minutes
Real is rare: let's reclaim authenticity

Authenticity. It’s unfortunately become a bit of a buzzword in the branding world, and that is a pet peeve of... more

01 Mar 2023 · 19 minutes
Are you building a shallow brand?

In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks... more

08 Feb 2023 · 18 minutes
The Brandsmith
You're invited to the Brand values, not bland values! roundtable
The Brandsmith