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Brand it! with Petchy
Brand it! with Petchy

Strategic branding shouldn't be complicated! Buckle up, because you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive... more

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My Authority Magazine interview!

I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and... more

31 May 2023 · 30 minutes
Don't be intimidated by Linkedin w/ Petra Fisher

A bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second... more

10 May 2023 · 42 minutes
Branding vs. design vs. marketing — a quick guide

—Oh, you’re so creative, can you just whip up this [pretty design] for me? —If you can just play around with... more

26 Apr 2023 · 14 minutes
Niching from within w/ Rachael Cumberland-Dodd

For this episode, I am joined by Rachael Cumberland-Dodd, an ex-corporate marketer turned niche-whisperer. She loves helping do-good business owners... more

12 Apr 2023 · 41 minutes
Human is the only move left w/ Rachel Allen

In this episode, I have the pleasure of introducing you to Rachel Allen.  Rachel is the owner of Bolt from the... more

15 Mar 2023 · 46 minutes
Real is rare: let's reclaim authenticity

Authenticity. It’s unfortunately become a bit of a buzzword in the branding world, and that is a pet peeve of... more

01 Mar 2023 · 19 minutes
Are you building a shallow brand?

In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks... more

08 Feb 2023 · 18 minutes
The importance of a human approach to branding in 2023 and beyond

With all the recent talk about artificial intelligence I thought it would be fun to “invite” ChatGPT to be my... more

25 Jan 2023 · 13 minutes
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling

It should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A... more

21 Dec 2022 · 55 minutes
OMG! It's a rebrand!

OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn... more

23 Nov 2022 · 11 minutes
Brand it! with Petchy
My Authority Magazine interview!
Brand it! with Petchy