Don’t you wish public relations wasn’t seen as a slick sales tactic? The term “public relations” has often sounded, well, a little... more
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Our World faces a lot of... more
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Why is strategic communications so important... more
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of... more
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a... more
We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm.... more
This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat... more
Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio... more
How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman... more
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital... more
There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives... more
This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we... more
Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception... more
Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult... more
It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can... more
Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping... more
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode... more
This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience,... more
Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially... more
Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…),... more
The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald... more
The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel... more
This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into... more
Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this... more
Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies... more
In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive... more
Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as... more
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the... more
This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole... more
Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more
Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more
The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more
This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more
Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more
In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more
In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more
What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more
Last week we had a look at how to make an apology when you should – and why most apologies... more
There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more
In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more
This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more
Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more
The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more
This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more
In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across... more