The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists... more

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural.... more

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there... more

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood... more

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been... more

In the work world the true generalist is very different from the specialist.The specialist tends to have a deep understanding... more

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The... more

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A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but... more

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because... more

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact... more

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on... more

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have... more

LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian Chris... more

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand... more

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis... more

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and... more

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and... more

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses... more

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative... more

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions... more

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets... more

There has never been a more important time for good science communication. Not only is it important for us to... more