The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists... more

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural.... more

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there... more