Text DougWe perform a tricky balancing act every day – writing for both the human eye and the search engine... more

Text DougThis episode first published in May 2023. It’s as if we have a new toy. When Open AI released... more

Text DougSound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of... more

Text DougHow do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean... more

Text DougAs the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other... more

Text DougThere is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false... more

Text DougThis is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation... more

Text DougNarratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public... more

Text DougHelping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol,... more

Text DougIt’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes... more

Text DougDouble the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and... more

Text DougWe all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this... more

Text DougThis episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive... more

Text DougThose big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging... more

Text DougInstagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts,... more

Text DougThe debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and... more

Text DougThe UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil... more

Text DougThis is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called... more

Text DougLeadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In... more

Text DougAwareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its... more

Text DougIn today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a... more

Text DougHere’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it... more

Text DougThis episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of... more

Text DougThis week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a... more

Text DougAndrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of... more

Text DougTikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and... more

Text DougTravel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits,... more

Text DougThe Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge... more

Text DougThis episode examines the current state of each of the big social media channels.Which platforms are the most used?... more

Text DougFrankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United... more

Text DougIn his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World... more

Text DougIn today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success.... more

Text DougWhat are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into... more

Text DougTyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast... more

Text DougStories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this... more

Text DougIn this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their... more

Text DougFor the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the... more

Text DougManaging public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King... more

Text DougThe third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a... more

Text DougLast week we had a look at how to make an apology when you should – and why most... more

Text DougThere are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m... more

Text DougThe report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but... more

Text DougHistorically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve?... more

Text DougIn March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for... more

Text DougThere may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance... more

Text DougThis is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t... more

Text DougHurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best... more

Text DougPoliticians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here... more

Text DougThe University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual... more

Text DougThis week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast.... more

Text DougIn today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a... more

Text DougIn 1917 the US Government found a unique way to reach a mass audience before mass media even existed.... more

Text DougWikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is... more

Text DougThe benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s... more

Text DougIt’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan,... more

Text DougPropel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of... more

Text DougUnderstanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to... more

Text DougAn online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media... more

Text DougOne might use social media in a social marketing campaign but they are starkly different things. Social marketing is... more

Text DougMeasurement is a key part of the success of any professional communications plan. And it’s the same with internal... more

Text DougThe Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the... more

Text DougWith the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in... more

Text DougIt’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it... more

Text DougWe’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never... more

Text DougThis week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up... more

Text DougA 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on... more

Text DougWeb3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers... more

Text DougTrust is at the core of all great relationships. With it, the living and working environment is energetic, productive,... more

Text DougIf you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all... more

Text DougThings happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the... more

Text DougWe all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get... more

Text DougThe concept of the sales funnel is more than a century old. But depending on which Marketing Guru you... more

Text DougIn this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers,... more

Text DougThings move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social... more

Text DougAccording to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7... more

Text DougIn February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well... more

Text DougNo doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least... more

Text DougWe’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,”... more

Text DougYou know how this feels. You’re called into a meeting on something important where a decision or action must... more

Text DougResearchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when... more