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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept... more

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Episodes

So… You Want to Be a Professional Voiceover Actor?

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more

26 May 2024 · 24 minutes
How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more

19 May 2024 · 24 minutes
Travel Marketing Strategies

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more

12 May 2024 · 22 minutes
PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more

05 May 2024 · 24 minutes
A Close Examination of Each of the Major Social Media Channels in 2024

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more

28 Apr 2024 · 24 minutes
The Rise of Virtual Influencers and Global Engagement

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more

21 Apr 2024 · 24 minutes
Exploring the Agile Framework for Communications

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more

14 Apr 2024 · 21 minutes
Beyond the Script: Effective Customer Service Communication

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more

07 Apr 2024 · 29 minutes
Setting the Rules: Why and How to Regulate AI in Public Relations

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more

31 Mar 2024 · 24 minutes
The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more

24 Mar 2024 · 25 minutes
The Strategic Storyteller

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more

17 Mar 2024 · 21 minutes
The Legal Implications of Employee Reviews

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more

10 Mar 2024 · 23 minutes
The Ukrainian PR Army

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more

03 Mar 2024 · 26 minutes
The Evolution of Royal PR

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more

25 Feb 2024 · 21 minutes
PRovoke Media Asia-Pacific Comms Leader Study

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more

18 Feb 2024 · 20 minutes
How to Forgive and Accept an Apology

Last week we had a look at how to make an apology when you should – and why most apologies... more

11 Feb 2024 · 22 minutes
Saying Sorry: Why is it so Hard?

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more

04 Feb 2024 · 23 minutes
Muck Rack’s 2023 State of Marketing and PR Leadership Report

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more

28 Jan 2024 · 22 minutes
Challenging the Status Quo in PR Metrics

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more

21 Jan 2024 · 24 minutes
Exploring the Myths of Body Language Analysis on TV and YouTube

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more

14 Jan 2024 · 26 minutes
The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more

07 Jan 2024 · 20 minutes
FEED DROP – Learning Real Communication With Your Kids

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more

24 Dec 2023 · 33 minutes
How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more

10 Dec 2023 · 24 minutes
Coaching Politicians to be Better Communicators

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more

26 Nov 2023 · 21 minutes
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more

12 Nov 2023 · 23 minutes
FEED DROP: Six Presentation Tips for Advanced Speakers

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more

05 Nov 2023 · 35 minutes
The Four Traits of Inspiring Thought Leaders

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more

29 Oct 2023 · 20 minutes
Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more

15 Oct 2023 · 20 minutes
Harnessing the Influence of Wikipedia for Your Brand

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more

01 Oct 2023 · 19 minutes
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

17 Sep 2023 · 20 minutes
The Role of Marketing and Public Relations in Central Asia: Explained

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

03 Sep 2023 · 24 minutes
Cracking the Code to Low Journalist Response Rates

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

20 Aug 2023 · 19 minutes
Change Your Mind = Change Your Brain

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

06 Aug 2023 · 24 minutes
Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

23 Jul 2023 · 21 minutes
Influencing Behaviors Through Social Marketing

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

09 Jul 2023 · 20 minutes
How to Make Internal Communications More Inclusive

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

25 Jun 2023 · 21 minutes
The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

11 Jun 2023 · 36 minutes
The Evolution of the Communications Engineer

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

28 May 2023 · 24 minutes
Oh the Things We Can Do With Generative AI (including Chat GPT)

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

14 May 2023 · 24 minutes
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

30 Apr 2023 · 22 minutes
FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

23 Apr 2023 · 19 minutes
Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

16 Apr 2023 · 20 minutes
PR and Marketing for Web 3.0

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

02 Apr 2023 · 23 minutes
Digging Deeper Into the Edelman Trust Barometer

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

19 Mar 2023 · 18 minutes
The Truth About Umms and Uhhs

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

05 Mar 2023 · 23 minutes
Headlines with Ragan’s PR Daily – Chat GPT and Other News

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

19 Feb 2023 · 18 minutes
Is the Person You’re in Conversation With – Faking it?

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

05 Feb 2023 · 21 minutes
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

22 Jan 2023 · 17 minutes
When Lies Build Trust

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists,... more

08 Jan 2023 · 22 minutes
Integrating the Newer Tools Into Traditional Marketing and PR

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

25 Dec 2022 · 21 minutes
A Close Look at Today’s Social Media Channels With Grey Group

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

11 Dec 2022 · 27 minutes
Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

27 Nov 2022 · 26 minutes
Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

13 Nov 2022 · 24 minutes
Halloween Special: Those Career Moments That Terrify Us

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

30 Oct 2022 · 30 minutes
The ORID Method for Structured Conversation

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

16 Oct 2022 · 23 minutes
New Research Suggests We Each Have 6,200 Thoughts Per Day

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

02 Oct 2022 · 28 minutes
How to Pitch Micro Media (Like Podcasts)

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more

18 Sep 2022 · 21 minutes
The Behavioural Science Communications Firm That’s Changing Everything

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural.... more

04 Sep 2022 · 24 minutes
The Five Situations Your Senior Leaders Will See or Hear You

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there... more

21 Aug 2022 · 23 minutes
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood... more

07 Aug 2022 · 21 minutes
Stories and Strategies for Public Relations and Marketing
Building Reputation Capital Before the Crises
Stories and Strategies for Public Relations and Marketing
0:00
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Listen now on

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Description

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the... more