We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.Public Relations is evolving rapidly, and this... more
Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins... more
Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What... more
Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds... more
We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the... more
We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury... more
We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting... more
We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly... more
We want to hear from you https://podcast.storiesandstrategies.ca/surveyOur World faces a lot of big problems all at once right now. Wars,... more
We want to hear from you https://podcast.storiesandstrategies.ca/surveyWhy is strategic communications so important to NASA? And what strategies do they use?... more
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of... more
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a... more
We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm.... more
This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat... more
Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio... more
How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman... more
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital... more
There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives... more
This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we... more
Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception... more
Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult... more
It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can... more
Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping... more
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode... more
This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience,... more
Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially... more
Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…),... more
The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald... more
The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel... more
This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into... more
Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this... more
Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies... more
In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive... more
Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as... more
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the... more
This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole... more
Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more
Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more
The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more
This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more
Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more
In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more
In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more
What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more
Last week we had a look at how to make an apology when you should – and why most apologies... more
There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more
In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more
This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more
Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more
The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more
This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more
In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more
The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more
We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more
This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more
A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more
Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more
Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more
If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we... more