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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later, I realize the concept... more

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Episodes

AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity

Text DougWe perform a tricky balancing act every day – writing for both the human eye and the search engine... more

06 Oct 2024 · 26 minutes
Throwback Thursday - Oh the Things We Can Do With Generative AI

Text DougThis episode first published in May 2023. It’s as if we have a new toy. When Open AI released... more

03 Oct 2024 · 25 minutes
The Influential Power of Audio

Text DougSound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of... more

29 Sep 2024 · 27 minutes
Public Relations Strategies When Companies Hire Controversial Leaders

Text DougHow do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean... more

22 Sep 2024 · 23 minutes
How CEOs and Other Senior Executives Are Using Digital Media

Text DougAs the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other... more

15 Sep 2024 · 25 minutes
The Disinformation Playbook

Text DougThere is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false... more

08 Sep 2024 · 22 minutes
Throwback Thursday – When Lies BUILD Trust

Text DougThis is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation... more

05 Sep 2024 · 22 minutes
The AI Solution for Navigating Reputational Risks

Text DougNarratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public... more

01 Sep 2024 · 22 minutes
Marketing For a Tough Industry

Text DougHelping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol,... more

25 Aug 2024 · 22 minutes
The Hidden Costs of Cutting Corners in PR and Marketing

Text DougIt’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes... more

18 Aug 2024 · 22 minutes
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

Text DougDouble the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and... more

11 Aug 2024 · 24 minutes
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success

Text DougWe all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this... more

04 Aug 2024 · 25 minutes
Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything

Text DougThis episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive... more

01 Aug 2024 · 26 minutes
Networking: Effective Communication at Big Events

Text DougThose big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging... more

28 Jul 2024 · 26 minutes
Top Instagram Trends in 2024

Text DougInstagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts,... more

21 Jul 2024 · 21 minutes
As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?

Text DougThe debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and... more

14 Jul 2024 · 24 minutes
Why Public Relations Shouldn’t Abandon Controversial Industries

Text DougThe UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil... more

07 Jul 2024 · 22 minutes
Throwback Thursday - The ORID Method for Structured Conversation

Text DougThis is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called... more

04 Jul 2024 · 25 minutes
Shifting Leadership Communication from Command to Curiosity

Text DougLeadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In... more

30 Jun 2024 · 22 minutes
How Digital Media is Redefining Consumer Behavior

Text DougAwareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its... more

23 Jun 2024 · 25 minutes
Does the C-Suite Still Not Understand Public Relations?

Text DougIn today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a... more

16 Jun 2024 · 19 minutes
Embracing AI as a Stakeholder in Public Relations

Text DougHere’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it... more

09 Jun 2024 · 20 minutes
Throwback Thursday - The Ethics of AI in PR

Text DougThis episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of... more

06 Jun 2024 · 26 minutes
FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

Text DougThis week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a... more

02 Jun 2024 · 51 minutes
So… You Want to Be a Professional Voiceover Actor?

Text DougAndrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of... more

26 May 2024 · 24 minutes
How a Ban on TikTok Might Impact PR and Marketing Pros

Text DougTikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and... more

19 May 2024 · 24 minutes
Travel Marketing Strategies

Text DougTravel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits,... more

12 May 2024 · 22 minutes
PRSA’s Strategy to Out-Communicate Misinformation

Text DougThe Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge... more

05 May 2024 · 24 minutes
A Close Examination of Each of the Major Social Media Channels in 2024

Text DougThis episode examines the current state of each of the big social media channels.Which platforms are the most used?... more

28 Apr 2024 · 24 minutes
The Rise of Virtual Influencers and Global Engagement

Text DougFrankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United... more

21 Apr 2024 · 24 minutes
Exploring the Agile Framework for Communications

Text DougIn his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World... more

14 Apr 2024 · 21 minutes
Beyond the Script: Effective Customer Service Communication

Text DougIn today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success.... more

07 Apr 2024 · 29 minutes
Setting the Rules: Why and How to Regulate AI in Public Relations

Text DougWhat are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into... more

31 Mar 2024 · 24 minutes
The Power of Podcasts for Developing Brand Affinity

Text DougTyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast... more

24 Mar 2024 · 25 minutes
The Strategic Storyteller

Text DougStories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this... more

17 Mar 2024 · 21 minutes
The Legal Implications of Employee Reviews

Text DougIn this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their... more

10 Mar 2024 · 23 minutes
The Ukrainian PR Army

Text DougFor the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the... more

03 Mar 2024 · 26 minutes
The Evolution of Royal PR

Text DougManaging public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King... more

25 Feb 2024 · 21 minutes
PRovoke Media Asia-Pacific Comms Leader Study

Text DougThe third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a... more

18 Feb 2024 · 20 minutes
How to Forgive and Accept an Apology

Text DougLast week we had a look at how to make an apology when you should – and why most... more

11 Feb 2024 · 22 minutes
Saying Sorry: Why is it so Hard?

Text DougThere are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m... more

04 Feb 2024 · 23 minutes
Muck Rack’s 2023 State of Marketing and PR Leadership Report

Text DougThe report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but... more

28 Jan 2024 · 22 minutes
Challenging the Status Quo in PR Metrics

Text DougHistorically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve?... more

21 Jan 2024 · 24 minutes
Exploring the Myths of Body Language Analysis on TV and YouTube

Text DougIn March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for... more

14 Jan 2024 · 26 minutes
The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

Text DougThere may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance... more

07 Jan 2024 · 20 minutes
FEED DROP – Learning Real Communication With Your Kids

Text DougThis is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t... more

24 Dec 2023 · 33 minutes
How to Communicate – When People Won’t Evacuate

Text DougHurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best... more

10 Dec 2023 · 24 minutes
Coaching Politicians to be Better Communicators

Text DougPoliticians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here... more

26 Nov 2023 · 21 minutes
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

Text DougThe University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual... more

12 Nov 2023 · 23 minutes
FEED DROP: Six Presentation Tips for Advanced Speakers

Text DougThis week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast.... more

05 Nov 2023 · 35 minutes
Stories and Strategies for Public Relations and Marketing
How to Communicate – When People Won’t Evacuate
Stories and Strategies for Public Relations and Marketing
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Listen now on

Apple Podcasts
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Podcast Addict
Pocket Casts
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Description

Text DougHurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to... more