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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

Don’t you wish public relations wasn’t seen as a slick sales tactic? The term “public relations” has often sounded, well, a little... more

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Episodes

WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think!

Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds... more

10 Dec 2024 · 28 minutes
Political Campaigns as PR Case Studies

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the... more

03 Dec 2024 · 27 minutes
Has JAGUAR Committed Brand Suicide?

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury... more

26 Nov 2024 · 23 minutes
Adapt or Die: PR in the Age of AI

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting... more

19 Nov 2024 · 24 minutes
PROTECT Your Organization from Misinformation with Blockchain Tech!

We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly... more

12 Nov 2024 · 23 minutes
The Human Element of Crisis Management in PR

We want to hear from you https://podcast.storiesandstrategies.ca/surveyOur World faces a lot of big problems all at once right now. Wars,... more

05 Nov 2024 · 25 minutes
Why Communications Strategy is NASA’s Secret Weapon

We want to hear from you https://podcast.storiesandstrategies.ca/surveyWhy is strategic communications so important to NASA? And what strategies do they use?... more

27 Oct 2024 · 26 minutes
Regulating PR. What Three African Nations are Doing

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of... more

20 Oct 2024 · 23 minutes
Accreditation vs Certification for Communications Pros

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a... more

13 Oct 2024 · 22 minutes
AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity

We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm.... more

06 Oct 2024 · 26 minutes
Throwback Thursday - Oh the Things We Can Do With Generative AI

This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat... more

03 Oct 2024 · 25 minutes
The Influential Power of Audio

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio... more

29 Sep 2024 · 27 minutes
Public Relations Strategies When Companies Hire Controversial Leaders

How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman... more

22 Sep 2024 · 23 minutes
How CEOs and Other Senior Executives Are Using Digital Media

As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital... more

15 Sep 2024 · 25 minutes
The Disinformation Playbook

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives... more

08 Sep 2024 · 22 minutes
Throwback Thursday – When Lies BUILD Trust

This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we... more

05 Sep 2024 · 22 minutes
The AI Solution for Navigating Reputational Risks

Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception... more

01 Sep 2024 · 22 minutes
Marketing For a Tough Industry

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult... more

25 Aug 2024 · 22 minutes
The Hidden Costs of Cutting Corners in PR and Marketing

It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can... more

18 Aug 2024 · 22 minutes
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping... more

11 Aug 2024 · 24 minutes
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode... more

04 Aug 2024 · 25 minutes
Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything

This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience,... more

01 Aug 2024 · 26 minutes
Networking: Effective Communication at Big Events

Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially... more

28 Jul 2024 · 26 minutes
Top Instagram Trends in 2024

Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…),... more

21 Jul 2024 · 21 minutes
As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?

The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald... more

14 Jul 2024 · 24 minutes
Why Public Relations Shouldn’t Abandon Controversial Industries

The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel... more

07 Jul 2024 · 22 minutes
Throwback Thursday - The ORID Method for Structured Conversation

This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into... more

04 Jul 2024 · 25 minutes
Shifting Leadership Communication from Command to Curiosity

Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this... more

30 Jun 2024 · 22 minutes
How Digital Media is Redefining Consumer Behavior

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies... more

23 Jun 2024 · 25 minutes
Does the C-Suite Still Not Understand Public Relations?

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive... more

16 Jun 2024 · 19 minutes
Embracing AI as a Stakeholder in Public Relations

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as... more

09 Jun 2024 · 20 minutes
Throwback Thursday - The Ethics of AI in PR

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the... more

06 Jun 2024 · 26 minutes
FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole... more

02 Jun 2024 · 51 minutes
So… You Want to Be a Professional Voiceover Actor?

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more

26 May 2024 · 24 minutes
How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more

19 May 2024 · 24 minutes
Travel Marketing Strategies

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more

12 May 2024 · 22 minutes
PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more

05 May 2024 · 24 minutes
A Close Examination of Each of the Major Social Media Channels in 2024

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more

28 Apr 2024 · 24 minutes
The Rise of Virtual Influencers and Global Engagement

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more

21 Apr 2024 · 24 minutes
Exploring the Agile Framework for Communications

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more

14 Apr 2024 · 21 minutes
Beyond the Script: Effective Customer Service Communication

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more

07 Apr 2024 · 29 minutes
Setting the Rules: Why and How to Regulate AI in Public Relations

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more

31 Mar 2024 · 24 minutes
The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more

24 Mar 2024 · 25 minutes
The Strategic Storyteller

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more

17 Mar 2024 · 21 minutes
The Legal Implications of Employee Reviews

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more

10 Mar 2024 · 23 minutes
The Ukrainian PR Army

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more

03 Mar 2024 · 26 minutes
The Evolution of Royal PR

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more

25 Feb 2024 · 21 minutes
PRovoke Media Asia-Pacific Comms Leader Study

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more

18 Feb 2024 · 20 minutes
How to Forgive and Accept an Apology

Last week we had a look at how to make an apology when you should – and why most apologies... more

11 Feb 2024 · 22 minutes
Saying Sorry: Why is it so Hard?

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more

04 Feb 2024 · 23 minutes
Muck Rack’s 2023 State of Marketing and PR Leadership Report

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more

28 Jan 2024 · 22 minutes
Challenging the Status Quo in PR Metrics

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more

21 Jan 2024 · 24 minutes
Exploring the Myths of Body Language Analysis on TV and YouTube

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more

14 Jan 2024 · 26 minutes
The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more

07 Jan 2024 · 20 minutes
FEED DROP – Learning Real Communication With Your Kids

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more

24 Dec 2023 · 33 minutes
How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more

10 Dec 2023 · 24 minutes
Coaching Politicians to be Better Communicators

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more

26 Nov 2023 · 21 minutes
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more

12 Nov 2023 · 23 minutes
FEED DROP: Six Presentation Tips for Advanced Speakers

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more

05 Nov 2023 · 35 minutes
The Four Traits of Inspiring Thought Leaders

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more

29 Oct 2023 · 20 minutes
Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more

15 Oct 2023 · 20 minutes
Harnessing the Influence of Wikipedia for Your Brand

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more

01 Oct 2023 · 19 minutes
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

17 Sep 2023 · 20 minutes
The Role of Marketing and Public Relations in Central Asia: Explained

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

03 Sep 2023 · 24 minutes
Cracking the Code to Low Journalist Response Rates

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

20 Aug 2023 · 19 minutes
Change Your Mind = Change Your Brain

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

06 Aug 2023 · 24 minutes
Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

23 Jul 2023 · 21 minutes
Influencing Behaviors Through Social Marketing

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

09 Jul 2023 · 20 minutes
How to Make Internal Communications More Inclusive

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

25 Jun 2023 · 21 minutes
The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

11 Jun 2023 · 36 minutes
The Evolution of the Communications Engineer

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

28 May 2023 · 24 minutes
Oh the Things We Can Do With Generative AI (including Chat GPT)

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

14 May 2023 · 24 minutes
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

30 Apr 2023 · 22 minutes
FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

23 Apr 2023 · 19 minutes
Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

16 Apr 2023 · 20 minutes
PR and Marketing for Web 3.0

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

02 Apr 2023 · 23 minutes
Digging Deeper Into the Edelman Trust Barometer

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

19 Mar 2023 · 18 minutes
The Truth About Umms and Uhhs

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

05 Mar 2023 · 23 minutes
Headlines with Ragan’s PR Daily – Chat GPT and Other News

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

19 Feb 2023 · 18 minutes
Is the Person You’re in Conversation With – Faking it?

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

05 Feb 2023 · 21 minutes
Stories and Strategies for Public Relations and Marketing
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going
Stories and Strategies for Public Relations and Marketing
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Description

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to... more