This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat... more

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.caHow do you navigate leadership changes, even when... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca As the stakes grow higher in today's... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca There is an anatomy of a disinformation... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca This is a Replay from Episode 79... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca Narratives matter. In a world where information... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca Helping a brand within a heavily regulated... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca It’s an often overlooked but critical... more

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca Double the output – but lose the... more

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode... more

This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience,... more

Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially... more

Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…),... more

The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald... more

The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel... more

This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into... more

Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this... more

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies... more

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive... more

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as... more

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the... more

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole... more

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more

Last week we had a look at how to make an apology when you should – and why most apologies... more

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists,... more

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more