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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept... more

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Episodes

So… You Want to Be a Professional Voiceover Actor?

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more

26 May 2024 · 24 minutes
How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more

19 May 2024 · 24 minutes
Travel Marketing Strategies

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more

12 May 2024 · 22 minutes
PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more

05 May 2024 · 24 minutes
A Close Examination of Each of the Major Social Media Channels in 2024

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more

28 Apr 2024 · 24 minutes
The Rise of Virtual Influencers and Global Engagement

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more

21 Apr 2024 · 24 minutes
Exploring the Agile Framework for Communications

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more

14 Apr 2024 · 21 minutes
Beyond the Script: Effective Customer Service Communication

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more

07 Apr 2024 · 29 minutes
Setting the Rules: Why and How to Regulate AI in Public Relations

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more

31 Mar 2024 · 24 minutes
The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more

24 Mar 2024 · 25 minutes
The Strategic Storyteller

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more

17 Mar 2024 · 21 minutes
The Legal Implications of Employee Reviews

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more

10 Mar 2024 · 23 minutes
The Ukrainian PR Army

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more

03 Mar 2024 · 26 minutes
The Evolution of Royal PR

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more

25 Feb 2024 · 21 minutes
PRovoke Media Asia-Pacific Comms Leader Study

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more

18 Feb 2024 · 20 minutes
How to Forgive and Accept an Apology

Last week we had a look at how to make an apology when you should – and why most apologies... more

11 Feb 2024 · 22 minutes
Saying Sorry: Why is it so Hard?

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more

04 Feb 2024 · 23 minutes
Muck Rack’s 2023 State of Marketing and PR Leadership Report

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more

28 Jan 2024 · 22 minutes
Challenging the Status Quo in PR Metrics

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more

21 Jan 2024 · 24 minutes
Exploring the Myths of Body Language Analysis on TV and YouTube

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more

14 Jan 2024 · 26 minutes
The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more

07 Jan 2024 · 20 minutes
FEED DROP – Learning Real Communication With Your Kids

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more

24 Dec 2023 · 33 minutes
How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more

10 Dec 2023 · 24 minutes
Coaching Politicians to be Better Communicators

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more

26 Nov 2023 · 21 minutes
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more

12 Nov 2023 · 23 minutes
FEED DROP: Six Presentation Tips for Advanced Speakers

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more

05 Nov 2023 · 35 minutes
The Four Traits of Inspiring Thought Leaders

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more

29 Oct 2023 · 20 minutes
Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more

15 Oct 2023 · 20 minutes
Harnessing the Influence of Wikipedia for Your Brand

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more

01 Oct 2023 · 19 minutes
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

17 Sep 2023 · 20 minutes
The Role of Marketing and Public Relations in Central Asia: Explained

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

03 Sep 2023 · 24 minutes
Cracking the Code to Low Journalist Response Rates

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

20 Aug 2023 · 19 minutes
Change Your Mind = Change Your Brain

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

06 Aug 2023 · 24 minutes
Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

23 Jul 2023 · 21 minutes
Influencing Behaviors Through Social Marketing

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

09 Jul 2023 · 20 minutes
How to Make Internal Communications More Inclusive

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

25 Jun 2023 · 21 minutes
The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

11 Jun 2023 · 36 minutes
The Evolution of the Communications Engineer

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

28 May 2023 · 24 minutes
Oh the Things We Can Do With Generative AI (including Chat GPT)

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

14 May 2023 · 24 minutes
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

30 Apr 2023 · 22 minutes
FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

23 Apr 2023 · 19 minutes
Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

16 Apr 2023 · 20 minutes
PR and Marketing for Web 3.0

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

02 Apr 2023 · 23 minutes
Digging Deeper Into the Edelman Trust Barometer

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

19 Mar 2023 · 18 minutes
The Truth About Umms and Uhhs

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

05 Mar 2023 · 23 minutes
Headlines with Ragan’s PR Daily – Chat GPT and Other News

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

19 Feb 2023 · 18 minutes
Is the Person You’re in Conversation With – Faking it?

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

05 Feb 2023 · 21 minutes
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

22 Jan 2023 · 17 minutes
When Lies Build Trust

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists,... more

08 Jan 2023 · 22 minutes
Integrating the Newer Tools Into Traditional Marketing and PR

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

25 Dec 2022 · 21 minutes
A Close Look at Today’s Social Media Channels With Grey Group

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

11 Dec 2022 · 27 minutes
Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

27 Nov 2022 · 26 minutes
Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

13 Nov 2022 · 24 minutes
Halloween Special: Those Career Moments That Terrify Us

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

30 Oct 2022 · 30 minutes
The ORID Method for Structured Conversation

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

16 Oct 2022 · 23 minutes
New Research Suggests We Each Have 6,200 Thoughts Per Day

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

02 Oct 2022 · 28 minutes
How to Pitch Micro Media (Like Podcasts)

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more

18 Sep 2022 · 21 minutes
The Behavioural Science Communications Firm That’s Changing Everything

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural.... more

04 Sep 2022 · 24 minutes
The Five Situations Your Senior Leaders Will See or Hear You

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there... more

21 Aug 2022 · 23 minutes
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood... more

07 Aug 2022 · 21 minutes
How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been... more

24 Jul 2022 · 22 minutes
Finding Your Niche Skill or Authority to Future-Proof Your Career

In the work world the true generalist is very different from the specialist.The specialist tends to have a deep understanding... more

10 Jul 2022 · 22 minutes
Four Tips for New PR Grads

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The... more

26 Jun 2022 · 24 minutes
Stories and Strategies Podcast Trailer

Our new trailer for Summer 2022Support the Show.

21 Jun 2022 · 1 minute
How Executives Use Social Media to Lead

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but... more

12 Jun 2022 · 21 minutes
A Look at the Personality Traits of Some in History Who Had Influence

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because... more

29 May 2022 · 27 minutes
Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact... more

15 May 2022 · 24 minutes
Making Communications More Accessible

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on... more

01 May 2022 · 32 minutes
Behavioural Economics and Public Relations

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have... more

17 Apr 2022 · 22 minutes
How to Respond to a Reputational Crisis

LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian Chris... more

03 Apr 2022 · 21 minutes
Exploring What the Metaverse Means to Marketing and Communications Strategies

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand... more

20 Mar 2022 · 23 minutes
Intercultural Communication in the Workplace

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis... more

06 Mar 2022 · 25 minutes
The Future of Corporate Communications

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and... more

20 Feb 2022 · 26 minutes
PR Trends to Keep an Eye on in 2022

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and... more

06 Feb 2022 · 26 minutes
Using Communications to Power Small Business

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses... more

06 Jun 2021 · 21 minutes
Nudge Theory Part II with Rory Sutherland

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative... more

23 May 2021 · 35 minutes
Nudge Theory Part I with Rory Sutherland

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions... more

09 May 2021 · 27 minutes
The Sin of Slow in Crisis Communications

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets... more

02 May 2021 · 23 minutes
From the Language of Science to the Language of People

There has never been a more important time for good science communication. Not only is it important for us to... more

25 Apr 2021 · 22 minutes
How to Be a Great Podcast Guest

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are... more

18 Apr 2021 · 25 minutes
The Invention of Color

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create... more

11 Apr 2021 · 22 minutes
The Epigenetics of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 4The emerging science of epigenetics explains how our lifestyle and environment have influence on our... more

04 Apr 2021 · 21 minutes
Communicating with Elite Performers

LEADERSHIP COMMUNICATIONS SERIES - Episode 3There are many articles written by psychologists about the “theory” of working with elite-level performers;... more

28 Mar 2021 · 20 minutes
You Want a Seat at the Table? Earn it

LEADERSHIP COMMUNICATIONS SERIES - Episode 2Communications professionals have long stated they “want a seat at the table,” meaning communications needs... more

21 Mar 2021 · 22 minutes
The Trust Trifecta of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 1There is substantial evidence that cultures of high trust outperform those where trust is low.... more

14 Mar 2021 · 21 minutes
The Psychology of Giving and Receiving Feedback

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving... more

07 Mar 2021 · 21 minutes
Is it Better to be Street-Smart or Book-Smart in PR?

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at... more

28 Feb 2021 · 19 minutes
Communication Strategies when De-escalation is Needed

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training.... more

21 Feb 2021 · 20 minutes
When the Words Mean Nothing – and the Message Means Everything

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s... more

14 Feb 2021 · 19 minutes
11 Capabilities of a Communications Professional or Team

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at... more

07 Feb 2021 · 19 minutes
The Success of Digital News Start-ups

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could... more

31 Jan 2021 · 22 minutes
Exploring the Impacts of COVID-19 on Health Care Communications Professionals

In a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the impacts... more

24 Jan 2021 · 25 minutes
Stirring the Right Pot

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress.... more

17 Jan 2021 · 20 minutes
Progress, in a World of Cancel Culture

Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and... more

10 Jan 2021 · 21 minutes
Ode to Joy (and Positivity)

This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all... more

13 Dec 2020 · 17 minutes
Stressing the Benefits… of Stress

Stress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine life... more

06 Dec 2020 · 20 minutes
Why Are There So Few African American Males in Public Relations?

According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public... more

29 Nov 2020 · 20 minutes
PRCA in Latin America

By membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing.... more

22 Nov 2020 · 19 minutes
A Little Less Presentation. A Little More Conversation

Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very... more

15 Nov 2020 · 20 minutes
Communication Strategies We Learn at Work (and Use at Home)

Work is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies intended... more

08 Nov 2020 · 21 minutes
Stories and Strategies for Public Relations and Marketing
Progress, in a World of Cancel Culture
Stories and Strategies for Public Relations and Marketing
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Description

Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and ceasing to... more