Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What... more

Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds... more

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the... more

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury... more

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting... more

We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly... more

We want to hear from you https://podcast.storiesandstrategies.ca/surveyOur World faces a lot of big problems all at once right now. Wars,... more

We want to hear from you https://podcast.storiesandstrategies.ca/surveyWhy is strategic communications so important to NASA? And what strategies do they use?... more

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of... more

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a... more

We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm.... more

This episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat... more

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio... more

How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman... more

As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital... more

There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives... more

This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we... more

Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception... more

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol, adult... more

It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can... more

Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping... more

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode... more

This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience,... more

Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially... more

Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…),... more

The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald... more

The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel... more

This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into... more

Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this... more

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies... more

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive... more

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as... more

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the... more

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole... more

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode,... more

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online... more

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders... more

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles... more

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key... more

Last week we had a look at how to make an apology when you should – and why most apologies... more

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry... more

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s... more

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What... more

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake... more

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency... more

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned... more

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests... more

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are... more

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality... more

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This... more

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique... more

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies.... more

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also... more

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists,... more

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural.... more

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there... more

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood... more

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been... more

In the work world the true generalist is very different from the specialist.The specialist tends to have a deep understanding... more

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The... more

Our new trailer for Summer 2022Support the show

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but... more

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because... more

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact... more

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on... more

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have... more

LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian Chris... more

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand... more

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis... more

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and... more

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and... more

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses... more

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative... more

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions... more

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets... more

There has never been a more important time for good science communication. Not only is it important for us to... more

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are... more

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create... more

LEADERSHIP COMMUNICATIONS SERIES - Episode 4The emerging science of epigenetics explains how our lifestyle and environment have influence on our... more

LEADERSHIP COMMUNICATIONS SERIES - Episode 3There are many articles written by psychologists about the “theory” of working with elite-level performers;... more

LEADERSHIP COMMUNICATIONS SERIES - Episode 2Communications professionals have long stated they “want a seat at the table,” meaning communications needs... more

LEADERSHIP COMMUNICATIONS SERIES - Episode 1There is substantial evidence that cultures of high trust outperform those where trust is low.... more

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving... more

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at... more

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training.... more

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s... more

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at... more

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could... more

In a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the impacts... more

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress.... more

Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and... more

This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all... more

Stress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine life... more

According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public... more

By membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing.... more

Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very... more

Work is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies intended... more

The political pundits have lots to say about the 2020 US Presidential election. In this episode we examine the result... more

Earned media is always valuable but the opportunities to create your own channels and your own stories have never been... more

It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination. Psychologists... more

Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms,... more

Watch a good comedian on stage and it just seems so easy. But we all know what goes into it…... more

Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing,... more

The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.Guest Tina... more

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent... more

"Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne Gregory,... more

Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place... more

In digital media, Reach can be defined as the total number of people who see your content and Impressions as... more

Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this... more

Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship,... more

Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure.... more

In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an... more

For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges... more

Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined... more

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs... more

Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020... more

Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen... more

Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and... more

Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back... more

For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the... more

In a field of practice that features few certainties, there is this one - membership in a professional communications association... more

It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch... more

"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the... more