I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later, I realize the concept... more
Text DougWe perform a tricky balancing act every day – writing for both the human eye and the search engine... more
Text DougThis episode first published in May 2023. It’s as if we have a new toy. When Open AI released... more
Text DougSound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of... more
Text DougHow do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean... more
Text DougAs the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other... more
Text DougThere is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false... more
Text DougThis is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation... more
Text DougNarratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public... more
Text DougHelping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcohol,... more
Text DougIt’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes... more
Text DougDouble the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and... more
Text DougWe all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this... more
Text DougThis episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive... more
Text DougThose big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging... more
Text DougInstagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts,... more
Text DougThe debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and... more
Text DougThe UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil... more
Text DougThis is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called... more
Text DougLeadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In... more
Text DougAwareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its... more
Text DougIn today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a... more
Text DougHere’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it... more
Text DougThis episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of... more
Text DougThis week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a... more
Text DougAndrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of... more
Text DougTikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and... more
Text DougTravel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits,... more
Text DougThe Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge... more
Text DougThis episode examines the current state of each of the big social media channels.Which platforms are the most used?... more
Text DougFrankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United... more
Text DougIn his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World... more
Text DougIn today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success.... more
Text DougWhat are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into... more
Text DougTyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast... more
Text DougStories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this... more
Text DougIn this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their... more
Text DougFor the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the... more
Text DougManaging public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King... more
Text DougThe third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a... more
Text DougLast week we had a look at how to make an apology when you should – and why most... more
Text DougThere are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m... more
Text DougThe report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but... more
Text DougHistorically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve?... more
Text DougIn March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for... more
Text DougThere may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance... more
Text DougThis is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t... more
Text DougHurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best... more
Text DougPoliticians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here... more
Text DougThe University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual... more
Text DougThis week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast.... more
Text DougIn today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a... more
Text DougIn 1917 the US Government found a unique way to reach a mass audience before mass media even existed.... more
Text DougWikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is... more
Text DougThe benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s... more
Text DougIt’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan,... more
Text DougPropel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of... more
Text DougUnderstanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to... more
Text DougAn online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media... more
Text DougOne might use social media in a social marketing campaign but they are starkly different things. Social marketing is... more
Text DougMeasurement is a key part of the success of any professional communications plan. And it’s the same with internal... more
Text DougThe Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the... more
Text DougWith the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in... more
Text DougIt’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it... more
Text DougWe’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never... more
Text DougThis week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up... more
Text DougA 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on... more
Text DougWeb3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers... more
Text DougTrust is at the core of all great relationships. With it, the living and working environment is energetic, productive,... more
Text DougIf you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all... more
Text DougThings happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the... more
Text DougWe all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get... more
Text DougThe concept of the sales funnel is more than a century old. But depending on which Marketing Guru you... more
Text DougIn this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers,... more
Text DougThings move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social... more
Text DougAccording to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7... more
Text DougIn February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well... more
Text DougNo doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least... more
Text DougWe’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,”... more
Text DougYou know how this feels. You’re called into a meeting on something important where a decision or action must... more
Text DougResearchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when... more
Text DougMicro media is a somewhat new term we can use to describe media created by companies, brands and individuals... more
Text DougWithin Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s... more
Text DougStephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize... more
Text DougThe World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of... more
Text DougWorldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s... more
Text DougIn the work world the true generalist is very different from the specialist.The specialist tends to have a deep... more
Text DougSo, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of... more
Text DougOur new trailer for Summer 2022Support the show
Text DougA new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online,... more
Text DougIn today’s world a social media influencer is one who has the power to affect purchasing decisions of others... more
Text DougUtility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to... more
Text DougThis Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail... more
Text DougThe hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to... more
Text DougLANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian... more
Text DougThe Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t... more
Text DougCommunication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and... more
Text DougA lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation... more
Text DougMore working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio... more
Text DougWe know it as comms-pros – communications is the glue that holds a business together. But too often smaller... more
Text DougOne could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly... more
Text DougNudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving... more
Text DougResearch shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media... more
Text DougThere has never been a more important time for good science communication. Not only is it important for us... more
Text DougPodcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There... more
Text DougAs early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to... more
Text DougLEADERSHIP COMMUNICATIONS SERIES - Episode 4The emerging science of epigenetics explains how our lifestyle and environment have influence on... more
Text DougLEADERSHIP COMMUNICATIONS SERIES - Episode 3There are many articles written by psychologists about the “theory” of working with elite-level... more
Text DougLEADERSHIP COMMUNICATIONS SERIES - Episode 2Communications professionals have long stated they “want a seat at the table,” meaning communications... more
Text DougLEADERSHIP COMMUNICATIONS SERIES - Episode 1There is substantial evidence that cultures of high trust outperform those where trust is... more
Text DougAdopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and... more
Text DougProfessional communications is about making an impact to help the organization. It must get things done, change attitudes, or... more
Text DougThose who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right... more
Text DougYou may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The... more
Text DougThe Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform... more
Text DougAccording to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That... more
Text DougIn a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the... more
Text DougThroughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional... more
Text DougCancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting,... more
Text DougThis is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we... more
Text DougStress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine... more
Text DougAccording to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in... more
Text DougBy membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and... more
Text DougPresentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says... more
Text DougWork is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies... more
Text DougThe political pundits have lots to say about the 2020 US Presidential election. In this episode we examine the... more
Text DougEarned media is always valuable but the opportunities to create your own channels and your own stories have never... more
Text DougIt’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination.... more
Text DougChange Management exists as a process and strategy because change is both inevitable and critical in business. In simple... more
Text DougWatch a good comedian on stage and it just seems so easy. But we all know what goes into... more
Text DougEverything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching,... more
Text DougThe Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.Guest... more
Text DougThe Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and... more
Text Doug"Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne... more
Text DougWhy is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a... more
Text DougIn digital media, Reach can be defined as the total number of people who see your content and Impressions... more
Text DougUnderstanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In... more
Text DougSome of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas,... more
Text DougAre office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too... more
Text DougIn a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like... more
Text DougFor a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and... more
Text DougThrough a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study... more
Text DougAccording to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all... more
Text DougHuman beings have been described as emotional beings who think. We're also emotional beings who buy things. This May... more
Text DougBeyond the ideas of key messages and social media posts, there is a place for us to talk and... more
Text DougCanadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time... more
Text DougMany have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get... more
Text DougFor many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's... more
Text DougIn a field of practice that features few certainties, there is this one - membership in a professional communications... more
Text DougIt's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story... more
Text Doug"There were no exercises for the one in 100 year flood with a complete loss of the downtown core,... more
Text DougThrough a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the... more