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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept... more

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Episodes

So… You Want to Be a Professional Voiceover Actor?

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover... more

26 May 2024 · 24 minutes
How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for... more

19 May 2024 · 24 minutes
Travel Marketing Strategies

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and... more

12 May 2024 · 22 minutes
PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and... more

05 May 2024 · 24 minutes
A Close Examination of Each of the Major Social Media Channels in 2024

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which... more

28 Apr 2024 · 24 minutes
The Rise of Virtual Influencers and Global Engagement

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations'... more

21 Apr 2024 · 24 minutes
Exploring the Agile Framework for Communications

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank... more

14 Apr 2024 · 21 minutes
Beyond the Script: Effective Customer Service Communication

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With... more

07 Apr 2024 · 29 minutes
Setting the Rules: Why and How to Regulate AI in Public Relations

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the... more

31 Mar 2024 · 24 minutes
The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that... more

24 Mar 2024 · 25 minutes
Stories and Strategies for Public Relations and Marketing
So… You Want to Be a Professional Voiceover Actor?
Stories and Strategies for Public Relations and Marketing