Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out... more
“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea... more
“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable... more
“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin,... more
“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy... more
"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top... more
“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's... more
“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” Brian Reed,... more
“Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you... more
“When you can find the right partnership with a host, it can truly transform your business.” Steve Blackford (Head of... more
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum... more
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic... more
“What is the state of audio advertising? It's under construction.” -Dan Granger (CEO & Founder of Oxford Road) The Media Roundtable is... more
The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share... more
The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week,... more
“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in... more
“You don't need pictures in front of you to see what you're feeling.” Kraig Kitchin, Audio Legend The world’s only podcast... more
“It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former... more
"It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client... more
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of... more
Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note,... more
“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually... more
If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO &... more
“A podcaster is talking to your exact target audience.” - Hala Taha Today, we have a true Ad Infinitum gem! Host Stew... more
“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know.... more
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a... more
The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show... more
If you get too cute, too kitschy with it, that could turn people off in the wrong way where they... more
You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through... more
We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding... more
“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with... more
You can say you're compliant, but if there's no auditing, you're judging your own homework.” Neal Lucey (EVP, Strategy & Product,... more
“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except... more
The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most... more
“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is... more
CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry... more
AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things.... more
C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not... more
The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2,... more
If you're looking for them to make a great impression with your ad, first, you need to make a great... more
“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts... more
“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever... more
“Either do the hard work of finding words that work hard, or use words that make hard work for everyone... more
“I trusted what [the press] were telling me for the most part… and then social media comes along and says... more
“You get to a size where there’s a lot more downside in taking on a risk of switching partners than... more
Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO)... more
“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve... more
We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, ... more
“[Audio] is the last kitchen table conversation that exists in this country.” - Dan Granger, Founder and CEO of Oxford Roadn Chief... more
Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media... more
“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.” - Skye Pillsbury, Author... more
We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why... more
"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all... more
With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in... more
“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.” Richard... more
Happy Thanksgiving to all our Chief Audio Officers–we’ve got a lot to be thankful for, including an all-new episode of... more
We’re back with an all-new episode of Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder and... more
Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! To give you the... more
The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where... more
"Hello Chief Audio Officers, it’s time for another all-new episode of the Media Roundtable: Industry Edition! Back on the lead... more
We're back with an all-new episode of Media Roundtable: Industry Edition! Commandeering the host microphone with authority is Oxford Road Media... more
“Don’t make podcast ‘radio.’” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a... more
“We are most persuaded when we consider a thing demonstrated.” Aristotle It’s your lucky day because we’re back with a double dose... more
This episode's title is "Demonstrated = Persuaded", inspired by a quote from Aristotle's Rhetoric, written 2300 years ago, and as... more
"Sometimes simpler is better, even though it doesn't make you feel as smart." Paul Hillen, VP, Performance Marketing, SKIMS This week, we... more
“What’s so beautiful about audio to me is that it’s inefficient intimacy.” Stew Redwine, VP Creative, Oxford Road This week we have... more
Welcome back to a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford... more
In this episode of the Media Roundtable, we're joined by a very special guest, Larry Rosin (President, Edison Research). If... more
This week on the Media Roundtable: Special Edition, we’re recapping Podcast Movement, talking podcast’s newest channel (radio?!), and bringing you... more
This week on the Media Roundtable: Industry Edition, we’re talking Podcast Movement, strikes and celebs, and attribution drama. Hosting again... more
“There isn’t a type of audio that doesn’t work for us, it all works for us. Fair enough, some types... more
It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and... more
“The baked-in works. Crazy to say, but it works, better than anything else–for a reason.” Spencer Semonson, Oxford Road Media Buyer This... more
“[Audio] is not the biggest channel… but the trust gives you the largest return on investment.” Dan Granger, Oxford Road CEO... more
This week on the Media Roundtable: Special Edition, we're spending the entire episode on a cause very dear to our... more
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest... more
This week on the Media Roundtable: Special Edition, the agents of influence are celebrating a staggering milestone: Oxford Road’s 10-year... more
Don’t optimize yourself to death. Ricardo Martinez This week on the Media Roundtable: Special Edition, the agents of influence are sifting through... more
“Audio, who knew?” James Cridland This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the... more
Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the... more
We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James... more
Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work... more