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Media Roundtable
Media Roundtable
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Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out... more

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Episodes

Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea... more

20 Nov 2024 · 47 minutes
MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum

“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable... more

13 Nov 2024 · 1 hour, 7 minutes
Lessons from the "Podcast Election" – Audio’s Role in Politics

“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin,... more

06 Nov 2024 · 51 minutes
Permission to Laugh with Dana Carvey, David Spade, & Jenna Weiss-Berman

“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy... more

30 Oct 2024 · 35 minutes
From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top... more

25 Oct 2024 · 36 minutes
What Brands Want: New Report Highlights from 50 CAOs

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's... more

16 Oct 2024 · 1 hour, 10 minutes
Questioning Everything with Journalist Brian Reed (S-Town, This American Life)

“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” Brian Reed,... more

09 Oct 2024 · 1 hour,
Make Creative Your Unfair Advantage - Secrets from the CAO Summit

“Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you... more

02 Oct 2024 · 53 minutes
Audio’s Role in the Marketing Mix - Live from the CAO Summit

“When you can find the right partnership with a host, it can truly transform your business.” Steve Blackford (Head of... more

25 Sep 2024 · 38 minutes
Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum... more

18 Sep 2024 · 43 minutes
Ad Infinitum: S2E08 - Sonic Truths with JJ Healan

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic... more

12 Sep 2024 · 32 minutes
The State of Audio Advertising Report: Insights and Trends from the CAO Summit

“What is the state of audio advertising? It's under construction.” -Dan Granger (CEO & Founder of Oxford Road) The Media Roundtable is... more

05 Sep 2024 · 1 hour, 27 minutes
Research, True Crime, & What Brands Want - Recapping Podcast Movement 2024

The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share... more

28 Aug 2024 · 58 minutes
Using Audio for Good with Ashley Flowers and Brittany Clevenger

The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week,... more

21 Aug 2024 · 41 minutes
The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value

“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in... more

14 Aug 2024 ·
Ad Infinitum: S2E7 - Audio Affects with Kraig Kitchin

“You don't need pictures in front of you to see what you're feeling.” Kraig Kitchin, Audio Legend The world’s only podcast... more

07 Aug 2024 · 39 minutes
Engaged, not Enraged - Kellyanne Conway and David Plouffe on Podcasting Across the Aisle

“It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former... more

31 Jul 2024 · 37 minutes
Camp CAO - Chief Audio Officer Summit ‘24 Highlights

"It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client... more

25 Jul 2024 · 1 hour, 3 minutes
Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen

“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of... more

17 Jul 2024 · 51 minutes
Halfway to History: Oxford Road's 11-Year Journey

Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note,... more

10 Jul 2024 · 58 minutes
The Podfather: Adam Curry Reflects on 20 Years of Podcasting

“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually... more

04 Jul 2024 · 1 hour, 22 minutes
Live from Cannes: The State of Digital Media with LUMA’s Conor McKenna

If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO &... more

26 Jun 2024 · 53 minutes
Ad Infinitum: S2E5 - Sound Business is Sound Business with Hala Taha

“A podcaster is talking to your exact target audience.” - Hala Taha Today, we have a true Ad Infinitum gem! Host Stew... more

26 Jun 2024 · 51 minutes
Then and Now - From Past Elections to our AI present with History Podcaster Lindsay Graham

“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know.... more

19 Jun 2024 ·
What Brands Want From Audio with Robbie Giles of MasterClass and Kezia Koo of Indeed

“Rather than trying to throw brands in at the deep end of the pool, how do we build them a... more

12 Jun 2024 · 41 minutes
The International Podcast Show Recap - Lessons from London with James Cridland and Amelia Coomber

The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show... more

05 Jun 2024 · 55 minutes
Ad Infinitum: S2E4 - Scary Ads with Nathalie Chicha and Ray Harkins

If you get too cute, too kitschy with it, that could turn people off in the wrong way where they... more

29 May 2024 · 1 hour,
Sounds of the Future - Radio in 2026, Podcaster Emmys, the Clone Voice Army

You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through... more

22 May 2024 · 59 minutes
CAO Messaging Forum Recap - Zero-to-One Sonic Branding, Mastering Message Design & Getting the Most from the Host

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding... more

15 May 2024 ·
The Role of Audio in the Mix of Communications with Andrea Stillacci and Chris Binns

“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with... more

08 May 2024 · 54 minutes
Sounds like a Big Deal - Spotify, IAB, Branded Podcasts, and Audacy’s Sports Play

You can say you're compliant, but if there's no auditing, you're judging your own homework.” Neal Lucey (EVP, Strategy & Product,... more

01 May 2024 · 52 minutes
Ad Infinitum: S2E3 - Branding with your Eyes Closed with Joel Beckerman

“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except... more

24 Apr 2024 · 40 minutes
B2B and Spoken Word Media - The Special Relationship

The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most... more

17 Apr 2024 · 1 hour, 9 minutes
The Age of Efficiency and What’s Next with Jason Calacanis

“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is... more

10 Apr 2024 · 45 minutes
FOMO NOMO’ - Recapping Podcast Movement Evolutions 2024

CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry... more

03 Apr 2024 · 51 minutes
GoLocalise Uses AI to Translate Your Favorite Podcast for YOUR PETS

AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things.... more

01 Apr 2024 · 30 minutes
Finding New Hits - Celebrity Overload, Minding the Game, and The British Podcast Invasion

C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not... more

27 Mar 2024 · 1 hour, 3 minutes
Ad Infinitum S2:E2 - "Hosts Are People Too" featuring Jordy Meiselas of MeidasTouch

The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2,... more

20 Mar 2024 · 41 minutes
Ears Wide Open: Oscar’s Audio Ad, Spotify’s Dominance, & Rooster Teeth’s Downfall

If you're looking for them to make a great impression with your ad, first, you need to make a great... more

13 Mar 2024 · 1 hour, 5 minutes
Joy, Fandom, and Writing Ads That Hosts Love with Joanna Robinson

“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts... more

06 Mar 2024 · 43 minutes
Now Do This – Breaking Down Podscribe’s Benchmark Report with Pete Birsinger

“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever... more

28 Feb 2024 · 1 hour, 18 minutes
Ad Infinitum: S2E1 - "Sound Strategy" with Mark Pollard

“Either do the hard work of finding words that work hard, or use words that make hard work for everyone... more

21 Feb 2024 · 45 minutes
Can We Save The Media? Evan Shapiro and a New Fairness Doctrine

“I trusted what [the press] were telling me for the most part… and then social media comes along and says... more

14 Feb 2024 · 1 hour, 2 minutes
Talent Drives Everything - Oxford Road lands Nathan Aminian, Rogan stays with Spotify(ish)

“You get to a size where there’s a lot more downside in taking on a risk of switching partners than... more

07 Feb 2024 · 39 minutes
AI in Audio – Stretching What’s Possible

Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO)... more

31 Jan 2024 · 1 hour, 12 minutes
Ad Infinitum Ep. 7 "It's All in the Execution" featuring Steve Keller and Bjorn Thorleifsson

“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve... more

24 Jan 2024 · 45 minutes
Keeping Audio Weird: The Pitfalls to Programmatic

We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, ... more

17 Jan 2024 · 1 hour, 3 minutes
We nailed 9 of 10 of our 2023 predictions. What’s next for 2024?

“[Audio] is the last kitchen table conversation that exists in this country.” - Dan Granger, Founder and CEO of Oxford Roadn Chief... more

10 Jan 2024 · 1 hour, 13 minutes
RIP Audio Opportunists: Brands Seek Serious Solutions in 2024: with Steven Goldstein, Founder/CEO at Amplifi Media & Adjunct Professor at NYU

Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media... more

04 Jan 2024 · 1 hour, 4 minutes
2024 Audio Predictions from the Fourth Estate

“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.” - Skye Pillsbury, Author... more

27 Dec 2023 · 1 hour, 22 minutes
Ad Infinitum Ep. 6 "Why Now" featuring Amanda DiMarco

We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why... more

20 Dec 2023 · 38 minutes
Podcrash! A 2023 Retrospective on Audio's Wild Ride

"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all... more

13 Dec 2023 · 1 hour,
The Crucible of Sound: Navigating 2023's Tumultuous Audio Landscape with Steve Goldstein

With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in... more

06 Dec 2023 · 1 hour,
Ad Infinitum Ep. 5 "Substantiation" with Special Guest Richard Shotton

“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.” Richard... more

29 Nov 2023 · 39 minutes
Media Roundtable: Industry Edition - November 22nd

Happy Thanksgiving to all our Chief Audio Officers–we’ve got a lot to be thankful for, including an all-new episode of... more

22 Nov 2023 · 57 minutes
Media Roundtable: Industry Edition - November 15th

We’re back with an all-new episode of Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder and... more

15 Nov 2023 · 48 minutes
"Media Roundtable: What is a Download?"

Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! To give you the... more

08 Nov 2023 · 49 minutes
"Media Roundtable: How Leading Marketers Are Solving the Measurement Problem"

The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where... more

01 Nov 2023 · 49 minutes
Media Roundtable: Industry Edition - October 25th

"Hello Chief Audio Officers, it’s time for another all-new episode of the Media Roundtable: Industry Edition! Back on the lead... more

25 Oct 2023 · 45 minutes
Media Roundtable: Industry Edition - October 18

We're back with an all-new episode of Media Roundtable: Industry Edition! Commandeering the host microphone with authority is Oxford Road Media... more

18 Oct 2023 · 39 minutes
Live from Podcast Movement: The Decade of Defiance

“Don’t make podcast ‘radio.’” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we present a... more

11 Oct 2023 · 40 minutes
Media Roundtable: Industry Edition - October 4th

“We are most persuaded when we consider a thing demonstrated.” Aristotle It’s your lucky day because we’re back with a double dose... more

04 Oct 2023 · 45 minutes
Ad Infinitum Episode 4 "Demonstrated = Persuaded" with Special Guest Panel Focuses on Audiolytics™ Key Component #4 Demonstration

This episode's title is "Demonstrated = Persuaded", inspired by a quote from Aristotle's Rhetoric, written 2300 years ago, and as... more

04 Oct 2023 · 46 minutes
Measuring Success: Chief Audio Officer Summit Live Panel on Navigating Audio Attribution

"Sometimes simpler is better, even though it doesn't make you feel as smart." Paul Hillen, VP, Performance Marketing, SKIMS This week, we... more

27 Sep 2023 · 47 minutes
Voicing Trust: Chief Audio Officer Summit Live Panel on Creative

“What’s so beautiful about audio to me is that it’s inefficient intimacy.” Stew Redwine, VP Creative, Oxford Road This week we have... more

20 Sep 2023 · 56 minutes
Media Roundtable: Industry Edition - September 13th

Welcome back to a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford... more

13 Sep 2023 · 46 minutes
Media Roundtable: Why Digital Audio Deserves More Attention with Larry Rosin of Edison Research

In this episode of the Media Roundtable, we're joined by a very special guest, Larry Rosin (President, Edison Research). If... more

06 Sep 2023 · 1 hour, 2 minutes
Media Roundtable: Unpacking Podcast Movement & A Fireside Chat with Allan Jones

This week on the Media Roundtable: Special Edition, we’re recapping Podcast Movement, talking podcast’s newest channel (radio?!), and bringing you... more

30 Aug 2023 · 1 hour, 10 minutes
Media Roundtable: Industry Edition - August 23rd

This week on the Media Roundtable: Industry Edition, we’re talking Podcast Movement, strikes and celebs, and attribution drama. Hosting again... more

23 Aug 2023 · 53 minutes
Mastering Audio: The Chief Audio Officer Buying Guide & Industry News with James Cridland

“There isn’t a type of audio that doesn’t work for us, it all works for us. Fair enough, some types... more

16 Aug 2023 · 1 hour, 16 minutes
Ad Infinitum Episode 3 "Sirius Listening" with Special Guest Lucinda, Founder of Moink focuses on Audiolytics™ Key Component #3 Positioning

It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and... more

09 Aug 2023 · 38 minutes
Media Roundtable: Industry Edition - August 2nd

“The baked-in works. Crazy to say, but it works, better than anything else–for a reason.” Spencer Semonson, Oxford Road Media Buyer This... more

02 Aug 2023 · 36 minutes
Media Roundtable: The Rise of the Chief Audio Officer

“[Audio] is not the biggest channel… but the trust gives you the largest return on investment.” Dan Granger, Oxford Road CEO... more

26 Jul 2023 · 52 minutes
Media Roundtable: Influence Responsibly – Introducing Seekr's Civility Score

This week on the Media Roundtable: Special Edition, we're spending the entire episode on a cause very dear to our... more

19 Jul 2023 · 57 minutes
Ad Infinitum Episode 2 "Audio Nudges" Focuses on Audiolytics™ Key Component #2, "Value Prop: What is it?" with Special Guest Phill Agnew, host of Nudge

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest... more

13 Jul 2023 · 30 minutes
10-Years in the Audio Arena: Original OXFORd Team Looks Back

This week on the Media Roundtable: Special Edition, the agents of influence are celebrating a staggering milestone: Oxford Road’s 10-year... more

06 Jul 2023 · 1 hour, 18 minutes
Media Roundtable: Special Edition - Battle of the KPIs: ROAS vs. CPA

Don’t optimize yourself to death. Ricardo Martinez This week on the Media Roundtable: Special Edition, the agents of influence are sifting through... more

20 Jun 2023 · 1 hour, 25 minutes
Media Roundtable: Industry Edition - June 14

“Audio, who knew?” James Cridland This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the... more

14 Jun 2023 · 59 minutes
Media Roundtable Presents: Starting Right - Ad Infinitum Episode 1 w/ special guest Dallas Taylor, Host and Creator of Twenty Thousand Hertz

Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the... more

07 Jun 2023 · 1 hour,
The Double Panel Episode w/ Podnews’ Editor James Cridland & Oxford Road’s International Task Force

We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James... more

31 May 2023 · 1 hour, 22 minutes
Media Roundtable
Media Roundtable Presents: Starting Right - Ad Infinitum Episode 1 w/ special guest Dallas Taylor, Host and Creator of Twenty Thousand Hertz
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Description

Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work... more