Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more
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Episodes
“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know,... more
“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones... more
“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work... more
“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m... more
“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but... more
“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very,... more
“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little... more
“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was... more
“Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern... more
“Usually the thing I love about sound is how it answers the question within a very short period of time.... more