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Audio Branding
Audio Branding
Jodi Krangle

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more

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Episodes

Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson - Part 2

“It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago... more

05 Mar 2025 · 19 minutes
Empowerment Through Music and Branding: A Conversation with Lowry Olafson - Part 1

“Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they... more

26 Feb 2025 · 24 minutes
The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer - Part 2

“Don’t just produce a single ad, produce three or four ads that are all related to each other in a... more

19 Feb 2025 · 36 minutes
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer - Part 1

“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human?... more

12 Feb 2025 · 34 minutes
The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier - Part 2

“What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the... more

05 Feb 2025 · 21 minutes
How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier - Part 1

“There are a few perspectives from which you can see this. One would be you pay a premium price for... more

29 Jan 2025 · 25 minutes
How Sound Affects Modern Media: A Conversation with Sherene Strausberg - Part 2

“It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music... more

22 Jan 2025 · 28 minutes
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg - Part 1

“I can go back to when I was sixteen, and I was at a movie theater and I was watching... more

15 Jan 2025 · 27 minutes
The Psychology of Sound in Marketing: A Conversation with Howard Lim - Part 2

“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they... more

08 Jan 2025 · 25 minutes
Influencing Branding Through Sound: A Conversation with Howard Lim - Part 1

“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and... more

01 Jan 2025 · 25 minutes
Audio Branding
Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson - Part 2
Audio Branding
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