Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more
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Episodes
“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of... more
“So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started,... more
“All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on... more
“That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research,... more
“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good... more
“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile.... more
“So put on some good music, especially music with a very steady beat. Every time you have focus, yeah, every... more
“I had a client in the practice that they, well, what they said is, ‘I am disabled because of mental... more
“I agree that humans will always want to work with humans and that we’re gonna always favor it in a... more
“With AI coming along, I sort of look at more things being added into the workflow over the last year... more
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