Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more
“It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago... more
“Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they... more
“Don’t just produce a single ad, produce three or four ads that are all related to each other in a... more
“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human?... more
“What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the... more
“There are a few perspectives from which you can see this. One would be you pay a premium price for... more
“It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music... more
“I can go back to when I was sixteen, and I was at a movie theater and I was watching... more
“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they... more
“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and... more
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