Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more
“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All... more
“The way to get your rates up is to make them realize that you’re like the supply, and demand works... more
“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers... more
When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the... more
“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know,... more
“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones... more
“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work... more
“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m... more
“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but... more
“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very,... more