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Audio Branding
Audio Branding
Jodi Krangle

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more

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Episodes

The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2

“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All... more

22 May 2024 · 23 minutes
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2

“The way to get your rates up is to make them realize that you’re like the supply, and demand works... more

15 May 2024 · 33 minutes
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1

“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers... more

08 May 2024 · 34 minutes
The Sound Of Shopping: How Music Influences Our Spending Habits

When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the... more

01 May 2024 · 6 minutes
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2

“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know,... more

24 Apr 2024 · 34 minutes
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1

“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones... more

17 Apr 2024 · 34 minutes
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2

“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work... more

10 Apr 2024 · 27 minutes
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1

“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m... more

03 Apr 2024 · 32 minutes
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2

“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but... more

27 Mar 2024 · 28 minutes
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1

“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very,... more

20 Mar 2024 · 35 minutes
Audio Branding
The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
Audio Branding