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Audio Branding
Audio Branding
Jodi Krangle

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding... more

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Episodes

In the Clubhouse: AI in Podcasting – Part 2

“I agree that humans will always want to work with humans and that we’re gonna always favor it in a... more

30 Oct 2024 · 33 minutes
In the Clubhouse: AI in Podcasting – Part 1

“With AI coming along, I sort of look at more things being added into the workflow over the last year... more

23 Oct 2024 · 37 minutes
How Sound and Music Influence Nature and Behavior: A Conversation with Pavle Marinkovic - Part 2

“We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow... more

16 Oct 2024 · 30 minutes
How Music Shapes Taste: A Conversation with Pavle Marinkovic - Part 1

“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research... more

09 Oct 2024 · 33 minutes
How to Make a Profit From Licensing Your Music: A Conversation with Nismah Osman - Part 2

“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and... more

02 Oct 2024 · 25 minutes
A Musical Journey From Emotion to Production: A Conversation with Nismah Osman - Part 1

“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you... more

25 Sep 2024 · 26 minutes
The Role of Audio in Branding: A Conversation with Simon Kringel - Part 2

“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not... more

18 Sep 2024 · 37 minutes
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel - Part 1

“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes...... more

11 Sep 2024 · 34 minutes
How To Use AI in Modern Audio Branding: A Conversation with Steve Keller - Part 2

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s... more

04 Sep 2024 · 33 minutes
How Audio Diversity Impacts Branding: A Conversation with Steve Keller - Part 1

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color... more

28 Aug 2024 · 39 minutes
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas - Part 2

“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to... more

21 Aug 2024 · 24 minutes
Audio Dramas and Accessibility: A Conversation with Micah Thomas - Part 1

“Early on in that we noticed that there are so many people in the blind and visually impaired community that... more

14 Aug 2024 · 25 minutes
Music, Voice and the Healing Connection: A Conversation with Anna Bohuslavska - Part 2

“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you... more

07 Aug 2024 · 23 minutes
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska - Part 1

“If you play on an instrument for a while, for example, every day for a week, for example, or something... more

31 Jul 2024 · 23 minutes
In the Clubhouse: Sound in Social Media - Part 2

“Social media, if you want to be on all of the places, it’s a best practice to have your voice... more

24 Jul 2024 · 30 minutes
In the Clubhouse: Sound in Social Media - Part 1

“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff... more

17 Jul 2024 · 34 minutes
AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2

“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has... more

10 Jul 2024 · 29 minutes
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1

“There was one we did a few years ago. This was while COVID was going on and it was with... more

03 Jul 2024 · 30 minutes
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2

“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they... more

26 Jun 2024 · 30 minutes
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1

“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re... more

19 Jun 2024 · 31 minutes
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2

“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s... more

12 Jun 2024 · 31 minutes
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1

“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to... more

05 Jun 2024 · 25 minutes
The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2

“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord... more

29 May 2024 · 24 minutes
The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2

“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All... more

22 May 2024 · 23 minutes
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2

“The way to get your rates up is to make them realize that you’re like the supply, and demand works... more

15 May 2024 · 33 minutes
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1

“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers... more

08 May 2024 · 34 minutes
The Sound Of Shopping: How Music Influences Our Spending Habits

When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the... more

01 May 2024 · 6 minutes
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2

“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know,... more

24 Apr 2024 · 34 minutes
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1

“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones... more

17 Apr 2024 · 34 minutes
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2

“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work... more

10 Apr 2024 · 27 minutes
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1

“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m... more

03 Apr 2024 · 32 minutes
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2

“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but... more

27 Mar 2024 · 28 minutes
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1

“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very,... more

20 Mar 2024 · 35 minutes
The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2

“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little... more

13 Mar 2024 · 32 minutes
Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1

“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was... more

06 Mar 2024 · 29 minutes
How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2

“Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern... more

28 Feb 2024 · 29 minutes
From Music to Marketing: A Conversation with Josh Butt - Part 1

“Usually the thing I love about sound is how it answers the question within a very short period of time.... more

21 Feb 2024 · 30 minutes
The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2

“I see in your videos and I hear your, a lot of your episodes and I could tell right away,... more

14 Feb 2024 · 19 minutes
Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1

“You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time:... more

07 Feb 2024 · 25 minutes
Audio Design and Game Development: A Conversation with Chris Hegstrom - Part 2

“But you don’t know how that user is going to do it. Are they going to somersault through the entire... more

31 Jan 2024 · 33 minutes
From Cinema to Video Games: A Conversation with Chris Hegstrom - Part 1

“I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX... more

24 Jan 2024 · 40 minutes
Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello - Part 2

“We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team,... more

17 Jan 2024 · 20 minutes
Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1

“What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily... more

10 Jan 2024 · 25 minutes
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2

“Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the... more

03 Jan 2024 · 31 minutes
Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1

“I was just thinking that humans generally like things that are new, but not that new, and you probably have... more

27 Dec 2023 · 33 minutes
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2

“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a... more

20 Dec 2023 · 32 minutes
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1

“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But... more

13 Dec 2023 · 32 minutes
Exploring the Unheard: A Conversation with Andrea Cera - Part 2

“Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used... more

06 Dec 2023 · 31 minutes
Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1

“I don't know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is... more

29 Nov 2023 · 32 minutes
The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2

“My now retired business partner, who was the head composer for this company for years and years and years, he... more

22 Nov 2023 · 33 minutes
The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1

“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was... more

15 Nov 2023 · 35 minutes
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2

“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their... more

08 Nov 2023 · 31 minutes
Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo - Part 1

“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect... more

01 Nov 2023 · 37 minutes
Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio - Part 2

“One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because... more

25 Oct 2023 · 23 minutes
Exploring Sound & Self: Musical Connections and Personal Growth: A Conversation with Danielle Soccio - Part 1

“It’s part of it, but the deeper part is truthful, authentic, safe, safe to express yourself, and I think that’s... more

18 Oct 2023 · 26 minutes
Leveraging Podcasts for Business Growth Strategies: A Conversation with Molly Ruland - Part 2

“I feel like people are just becoming more and more repelled by that and so I think the days of... more

11 Oct 2023 · 24 minutes
Strategies for Effective Listening: A Conversation with Molly Ruland - Part 1

“It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds... more

04 Oct 2023 · 27 minutes
How to Niche Down in the Music Industry: A Conversation with Casey Cavaliere - Part 2

“You know, 'do you have any advice for me?' And I say, 'Yeah go write one hundred bad songs. Go... more

27 Sep 2023 · 25 minutes
How to Market & Brand Your Music: A Conversation with Casey Cavaliere - Part 1

“I just want to try to take a more thoughtful, mindful approach to helping artists think for themselves and become... more

20 Sep 2023 · 24 minutes
Infomercials and Life Lessons: A Conversation with Brian Richardson - Part 2

“So a lot of times they feel like they have to pack this thing with so much dense information. I'm... more

13 Sep 2023 · 23 minutes
Why Infomercials Matter: A Conversation with Brian Richardson - Part 1

“And I carried that into engineering in college and was going to go into computers, but then kind of got... more

06 Sep 2023 · 29 minutes
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark - Part 2

“So I think that when people can get that one word that hits them in the heart and in the... more

30 Aug 2023 · 29 minutes
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark - Part 1

“Most people speak with three different rhythms in a sentence. So if I’m not thinking about it, I have certain... more

23 Aug 2023 · 38 minutes
The Business of Podcasting in a Creator Economy: A Conversation with Vinnie Potestivo - Part 2

“And I say this, y'all, if you're actors out there are trying to audition and you're looking, when you meet... more

16 Aug 2023 · 34 minutes
The Creator Economy And Building Community: A Conversation With Vinnie Potestivo – Part 1

“Audio has had exponential growth these last four years. I mean, there’s just this power. It used to be supportive... more

09 Aug 2023 · 34 minutes
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam - Part 2

“No, it’s true. No, you’re absolutely right. Yeah, it does trigger memories. I remember sitting in my bedroom in my... more

02 Aug 2023 · 40 minutes
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam - Part 1

“And so he told me all about this, he showed me the facility that they have at the school, which... more

26 Jul 2023 · 28 minutes
The Future Strategy of Audio Branding: A Conversation with Adam Pleiman - Part 2

“I think there’s a responsibility to know that if you’re emotionally connecting people, if you know that we have the... more

19 Jul 2023 · 29 minutes
Advertising & Audio Branding Strategy: Goosebump Moments: A Conversation with Adam Pleiman - Part 1

“Music’s played a major role in my life growing up. It’s always been ingrained in me. So, you know, I... more

12 Jul 2023 · 34 minutes
Free and Open Podcasting: A Conversation with Rob Greenlee - Part 2

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been... more

05 Jul 2023 · 25 minutes
Free and Open Podcasting: A Conversation with Rob Greenlee - Part 1

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been... more

28 Jun 2023 · 39 minutes
In the Clubhouse: Audio Electronics Explained - Part 2

“I think, you know, in terms of quality and even the manufacturing, I’ve been very pleased with what I’ve been... more

21 Jun 2023 · 31 minutes
In the Clubhouse: Audio Electronics Explained - Part 1

“Well, if you want sound to go further, you don’t... Some people say it throws sound or something like that.... more

14 Jun 2023 · 37 minutes
Digitize Your Reality: A Conversation with Randy Sosin - Part 2

“The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their... more

07 Jun 2023 · 25 minutes
Digitize Your Reality: A Conversation with Randy Sosin - Part 1

“One of the biggest problems that we have in the world today is that we’ve devalued music to, it’s basically... more

31 May 2023 · 31 minutes
In the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 2

“If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that... more

24 May 2023 · 29 minutes
In the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 1

“I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I... more

17 May 2023 · 34 minutes
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 2

Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 2“Eyesight's probably the first... more

10 May 2023 · 31 minutes
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires - Part 1

Mobile Audio Technology & Podcasting On the Go - Putting Audio to Work“I get a bigger satisfaction working with things... more

03 May 2023 · 36 minutes
Through Music and Sound: A Conversation with John Taite - Part 2

“I’ve said this quite a few times, but it still rings true: I think that the superpower of sound is... more

26 Apr 2023 · 30 minutes
Audio Branding
Free and Open Podcasting: A Conversation with Rob Greenlee - Part 1
Audio Branding
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Description

“And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been a very,... more