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Uncensored CMO
Uncensored CMO
Jon Evans

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Episodes

2012 Olympics CMO on creating the worlds longest champagne bar, Olympic glory and a Paralympic legacy

Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to... more

24 Jul 2024 · 1 hour, 30 minutes
How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve

I often get asked why are there not more marketers on boards of companies? It turns out that only around... more

17 Jul 2024 · 59 minutes
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman

Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior... more

10 Jul 2024 · 49 minutes
The Marketoonist on why humour is good for business - Tom Fishburne

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our... more

03 Jul 2024 · 1 hour,
How e.l.f built a billion dollar beauty brand - Kory Marchisotto

Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales.... more

26 Jun 2024 · 46 minutes
How Gymshark built a unicorn with influencers - Noel Mack

We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most... more

19 Jun 2024 · 50 minutes
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg

Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined... more

12 Jun 2024 · 50 minutes
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook

Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of... more

05 Jun 2024 · 40 minutes
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best... more

29 May 2024 · 54 minutes
From Hamlet to Haribo: the serious case for humour - Trevor Robinson

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny,... more

22 May 2024 · 50 minutes
Uncensored CMO
2012 Olympics CMO on creating the worlds longest champagne bar, Olympic glory and a Paralympic legacy
Uncensored CMO
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