Uncensored CMO

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Uncensored CMO

Jon Evans

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Episodes

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the... more

20 Nov 2024 · 58 minutes

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if... more

13 Nov 2024 · 55 minutes

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious... more

06 Nov 2024 · 1 hour, 4 minutes

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising... more

23 Oct 2024 · 1 hour, 12 minutes

Mark Ritson reviews the highest scoring beer ads of all time (down the pub)

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads... more

16 Oct 2024 · 56 minutes

Building Britain's Most Iconic Brands - Kerris Bright (BBC)

Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.She is... more

09 Oct 2024 · 1 hour, 11 minutes

How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever... more

02 Oct 2024 · 53 minutes

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with... more

25 Sep 2024 · 1 hour,

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5,... more

18 Sep 2024 · 1 hour, 4 minutes

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax... more

11 Sep 2024 · 1 hour, 1 minute

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The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

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