Uncensored CMO

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Uncensored CMO

Jon Evans

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer

In partnership with NBCUniversal, we sit down with Grainne Wafer, Global Category Director (Beer, Vodka, Liqueurs) at Diageo, to explore... more

16 Jul 2025 · 35 minutes

Why advertising is broken & how to fix it - Tom Goodwin

To celebrate 200 episodes, Tom Goodwin is back on Uncensored CMO. He's got a pretty strong opinion on the state... more

14 Jul 2025 · 38 minutes

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto

In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of... more

09 Jul 2025 · 39 minutes

Why AI will be a creative game changer - Simon Morris, Adobe

Simon Morris is Adobe’s VP of International Marketing, joins us to share how Adobe is empowering creativity at scale. We... more

07 Jul 2025 · 31 minutes

How to build a brand on TikTok - Sofia Hernandez

In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It",... more

02 Jul 2025 · 33 minutes

From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell

After 20 unhappy years as a headhunter, it took a near death experience for Sherilyn Shackell to launch The Marketing... more

25 Jun 2025 · 59 minutes

Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO

In a bonus live episode from Cannes, Professor Scott Galloway joins renowned CMO Kory Marchisotto (e.l.f. Beauty) and advertising legend... more

23 Jun 2025 · 39 minutes

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later... more

18 Jun 2025 · 1 hour, 2 minutes

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their... more

11 Jun 2025 · 1 hour, 3 minutes

Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai

I speak to Airbnb's CMO, Hiroki Asai, fresh off their 2025 Summer Release, where they announced their brand new "Services"... more

04 Jun 2025 · 37 minutes

How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer

Uncensored CMO