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Podcast Advertising Playbook
Podcast Advertising Playbook
Heather Osgood

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in... more

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Episodes

Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future

This week on The Podcast Advertising Playbook, we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth... more

20 Nov 2024 · 35 minutes
Podcasting 101: The Ultimate Beginner's Guide for Brands

This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can... more

13 Nov 2024 · 15 minutes
The AI Revolution: Ads, Ethics, and the Road Ahead

This week on The Podcast Advertising Playbook, our host Heather Osgood sat down with Stew Redwine, VP of Creative Services... more

06 Nov 2024 · 47 minutes
From Frenemies to Podcast Pioneers

"What I thought was fascinating was some of the talk about content and influencers and what we talked about at... more

23 Oct 2024 · 39 minutes
Talking Shop with Veritone One

“I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to... more

16 Oct 2024 · 29 minutes
Unpacking Podscribe's Quarterly Benchmark Report

“We talk about how podcast advertising is sort of the last channel without ridiculous ad fatigue. We're starting to sort... more

09 Oct 2024 · 48 minutes
Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies

“There’s only one medium that can you with you from experience to experience in every day life." On today's episode of... more

25 Sep 2024 · 39 minutes
It's All About Audio

"Emotional response comes from sound...no one hums the copy or visual..." Today's episode of The Podcast Advertising Playbook features Scott Simonelli,... more

18 Sep 2024 · 28 minutes
Roster Highlight: Jimmy Pardo of Never Not Funny

"I am forever grateful that they care, I really am. I'm the luckiest man that our audience stays with us... more

11 Sep 2024 · 43 minutes
Podcast Movement 2024 Rewind

That’s one of the challenges with this space is that we do have a level of disorganization that we are... more

28 Aug 2024 · 21 minutes
Podcast Advertising Playbook
Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
Podcast Advertising Playbook
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