“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say... more

This final episode of our live at SXSW series isn’t one you’ll want to miss.  First, Heather is joined by Mattia... more

“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy... more

Welcome to our second live interview from SXSW! In today’s episode, Heather is joined by A.J. Feliciano from The Roost and... more

We’re doing things a bit differently in the upcoming weeks. Our host, Heather Osgood, spent last week at SXSW with... more

“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for... more

“I think as people’s attention spans are getting smaller and smaller, you have to get more and more, and more... more

“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that... more

“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.”  In... more

Podcasts have been around for 20 years, and in those 20 years, podcast ad buying has been evolving and evolving.  It... more

“What’s interesting about programmatic is that it has a life cycle.” Our first guest of the year is Tomas Rodriguez, Senior... more

“The other thing to consider is that you have a lot of competitors in your space - that are advertising... more

“Certainly, we started the year very hopeful, but there was a lot of uncertainty about where the economy was headed.... more

“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional... more

“It’s amazing how many layman people out there who aren’t in the marketing and advertising world don’t realize that there’s... more

“My recommendation to buyers is to take any predictions from a frequency-capped campaign with a grain of salt.” Frequency capping is... more

PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex... more

“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got... more

“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38... more

If you’re an avid listener of The Podcast Advertising Playbook, you know that at the end of each episode, Heather... more

“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time,... more

“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed,... more

The biggest myth in podcast advertising is that bigger audiences produce bigger results.  That’s just not true. Yes, a bigger audience... more

“Some of the ad loads on some podcasts now are like six and a half minutes, and bam, you’re into... more

Who better to describe the buyer’s perception of podcast advertising than Tom Webster?  Tom is a partner at Sounds Profitable, a... more

A few times a year, professionals from the industry get to see each other in person for an event fully... more

Michael Jenson, CEO of Rhapsody Voices, joins Heather Osgood on this week’s episode of The Podcast Advertising Playbook. The two... more

“[Podcasting] continues to grow. It’s the fastest-growing medium. In fact, compared to any other medium out there, it is surpassing... more

“[The audience] has intentionally gone to this podcast. They’re choosing to listen. They’re choosing to engage. They’re choosing to be... more

“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to... more

“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that... more

“We always try to say, no matter how much data we have, no matter how strong of a relationship we... more

“I think that’s how a lot of really good podcasts are made. When you’ve got that passion, and you have... more

“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that... more

“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear... more

“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in... more

It’s time for the IAB’s annual Podcast Advertisement Revenue Report!  IAB stands for the Interactive Advertising Bureau, and each year they... more

“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were... more

“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to... more

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be... more

“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.”  We’ve... more

“So I want to close out and leave you with this thought: How are we elevating the voice of the... more

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra... more

“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on... more

“We cannot continue to sign contracts that say the ad is going to live in the episode forever.  That’s right. You... more

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their... more

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend... more

“No one is really special… You have the same problems as everyone else, and if you can connect with some... more

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you... more

“When we don’t have that level of diversity in our industry, it doesn’t bode well because you’re very quickly going... more