“I do worry about that. We don’t want podcasting to turn into other mediums where it’s just cluttered and kind... more

“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say... more

This final episode of our live at SXSW series isn’t one you’ll want to miss.  First, Heather is joined by Mattia... more

“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy... more

Welcome to our second live interview from SXSW! In today’s episode, Heather is joined by A.J. Feliciano from The Roost and... more

We’re doing things a bit differently in the upcoming weeks. Our host, Heather Osgood, spent last week at SXSW with... more

“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for... more

“I think as people’s attention spans are getting smaller and smaller, you have to get more and more, and more... more

“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that... more

“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.”  In... more

Podcasts have been around for 20 years, and in those 20 years, podcast ad buying has been evolving and evolving.  It... more

“What’s interesting about programmatic is that it has a life cycle.” Our first guest of the year is Tomas Rodriguez, Senior... more

“The other thing to consider is that you have a lot of competitors in your space - that are advertising... more

“Certainly, we started the year very hopeful, but there was a lot of uncertainty about where the economy was headed.... more

“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional... more

“It’s amazing how many layman people out there who aren’t in the marketing and advertising world don’t realize that there’s... more

“My recommendation to buyers is to take any predictions from a frequency-capped campaign with a grain of salt.” Frequency capping is... more

PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex... more

“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got... more

“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38... more

If you’re an avid listener of The Podcast Advertising Playbook, you know that at the end of each episode, Heather... more

“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time,... more

“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed,... more

The biggest myth in podcast advertising is that bigger audiences produce bigger results.  That’s just not true. Yes, a bigger audience... more

“Some of the ad loads on some podcasts now are like six and a half minutes, and bam, you’re into... more

Who better to describe the buyer’s perception of podcast advertising than Tom Webster?  Tom is a partner at Sounds Profitable, a... more

A few times a year, professionals from the industry get to see each other in person for an event fully... more

Michael Jenson, CEO of Rhapsody Voices, joins Heather Osgood on this week’s episode of The Podcast Advertising Playbook. The two... more

“[Podcasting] continues to grow. It’s the fastest-growing medium. In fact, compared to any other medium out there, it is surpassing... more

“[The audience] has intentionally gone to this podcast. They’re choosing to listen. They’re choosing to engage. They’re choosing to be... more

“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to... more

“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that... more

“We always try to say, no matter how much data we have, no matter how strong of a relationship we... more

“I think that’s how a lot of really good podcasts are made. When you’ve got that passion, and you have... more

“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that... more

“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear... more

“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in... more

It’s time for the IAB’s annual Podcast Advertisement Revenue Report!  IAB stands for the Interactive Advertising Bureau, and each year they... more

“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were... more

“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to... more

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be... more

“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.”  We’ve... more

“So I want to close out and leave you with this thought: How are we elevating the voice of the... more

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra... more

“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on... more

“We cannot continue to sign contracts that say the ad is going to live in the episode forever.  That’s right. You... more

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their... more

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend... more

“No one is really special… You have the same problems as everyone else, and if you can connect with some... more

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you... more

“When we don’t have that level of diversity in our industry, it doesn’t bode well because you’re very quickly going... more

“One of the things that you and I had been talking about is this idea of creating a successful relationship... more

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really... more

“I have to remind people… Let’s just say audio or digital. Audio, in general - it’s a perishable media.”  Once the... more

“I’m a sales guy, but if I could sell things and see it affect someone else’s livelihood and go from,... more

“My biggest encouragement is always keeping an open mind. Keep an open mind and keep very strict reporting.  Both are... more

Are you doing everything you can to make a successful podcast advertising campaign?  “Podcast buying, let’s say this tongue in cheek,... more

“What an advertiser’s doing with podcasting, they’re really leaning into or capitalizing on the super intimate relationship the host has... more

"Marketers that continue to copy the Salesforce playbook from 2006 for their 50-person SaaS company will continue to struggle. Nobody... more

Podcast Movement is my favorite event of the year. I get to see old friends and make new ones. I... more

I don't think we talk enough about brand safety in podcasting. You might ask yourself, "Well, Heather, what is brand... more

Over the last five years, audio has risen to challenge video in a way I never thought would happen. While... more

I feel like I have been in podcast advertising forever (6 years). But then I talked to Todd Cochrane, a... more

Recently, some very strange product companies have reached out to try podcast ads. It got me thinking about the legal... more

Have you ever wondered how advertisers know if their brand initiatives are working correctly? I am a huge proponent of... more

With limited inventory and only the top 1% of podcasts getting the advertising dollars, what happens to the rest of... more

I love this report from the IAB. I am always very excited for the IAB Upfront event when they share... more

I am fascinated by internal company podcasts and how corporate companies are taking advantage of audio to distribute communications to... more

I loved chatting with Lindsay Smith from Ad Results about working with their clients on brand suitability, otherwise known as... more

It is very hard for brands and indie podcasters to connect. Most of it is done manually with a direct... more

The podcast industry struggles with transparency when it comes to pricing, results, and measurements. There are several reasons why this... more

I had one of the most open and honest conversations with Todd Gallet, Head of Partnerships at Podcorn, about how... more

As traditional influencer marketing platforms (Facebook, Instagram, etc.) get increasingly over-saturated with influencer-type content, it's effortless for consumers to swipe... more

I can go on and on all day about how important and influential host-read endorsement ads are, but the reality... more

I have always admired Ray Harkins's career in podcasting. He started out at Midroll, the posterchild company for podcasting. Then... more

We talk a lot about what podcast advertising is like from a brand's or podcaster's perspective, but what about the... more

"We talk about brevity, clarity, and potency, making every word count so that every ad will count. Never use two... more

It is rare to find a podcaster who has been productively selling ads for several years in podcasting. So when... more

With the rapid rise of Clubhouse, Twitter Spaces, Facebook Live Audio Rooms, and Spotify Greenroom, podcasting suddenly got a bit... more

Can you believe it's almost the end of 2021? What a year! I always like to review what's ahead for... more

I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts.... more

"We're not looking to load on a bunch of shows every month. We're looking for high-quality shows that can be... more

What happened to all the podcasting acquisitions last year? Why is the industry hating on programmatic ads? Is YouTube muscling... more

Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five... more

One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what... more

We have had a rush of new advertisers enter the space this month, and many of them had questions that... more

Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a... more

Podcast Movement took place two weeks ago, and it was wonderful to go to the event and to be able... more

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel,... more

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising... more

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and... more

"In our world of attribution, it has really shifted from being a nice to have to a need to have.... more

Martha Gallant, Growth Marketing Manager, joined us to talk about how Helix Sleep, a mattress company, took its podcast advertising... more

Bart Roselli, SVP Growth for Veritone One, shares some powerful information about how brands can utilize the benefits of dynamic... more

More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in... more

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to... more

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips... more

When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are... more

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand... more

In this episode, I play three different ads and break down exactly what makes each one a quality ad-read and... more

A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get... more

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break... more

Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podcast... more

Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the... more

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you... more

My goal for this podcast has always been to create an educational resource for anyone interested in podcast advertising. So,... more

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I... more

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast... more

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Podchaser,... more