pod.link/1414861911
pod.link copied!
Future Proof
Future Proof
Kantar & Saïd Business School, Oxford University

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company.... more

Listen now on

Apple Podcasts
Spotify
Overcast
Podcast Addict
Pocket Casts
Castbox
Podbean
iHeartRadio
Player FM
Podcast Republic
Castro
RSS

Episodes

Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More... more

16 Dec 2024 · 31 minutes
The secrets behind innovative strategies and partnerships at Iceland

In this episode of Kantar's Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews... more

12 Dec 2024 · 20 minutes
Unlocking Innovation: Insights from Unilever’s Philippa Tilley

In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley,... more

06 Dec 2024 · 19 minutes
Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More... more

02 Dec 2024 · 38 minutes
TikTok Shop: Revolutionising e-commerce with live shopping and innovation

In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of... more

27 Nov 2024 · 29 minutes
Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin

How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with... more

21 Nov 2024 · 20 minutes
The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in... more

14 Nov 2024 · 31 minutes
The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they... more

13 Nov 2024 · 35 minutes
The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and... more

12 Nov 2024 · 30 minutes
Talkmobile: How a ruthlessly simple customer experience delivered market leading growth

Can you provide great customer experience and the lowest prices? Of course! But how? Join Peter Aitken, Head of Customer... more

06 Nov 2024 · 32 minutes
Future Proof
Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu
Future Proof
Claim your free pod.link
Customize to match your brand
Claim a memorable URL
Add your own Google Analytics
Confirm Ownership

To claim this podcast, you must confirm your ownership via the email address located in your podcast’s RSS feed (inf****@mg-eu.acast.com). If you cannot access this email, please contact your hosting provider.