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Future Proof
Future Proof
Kantar & Saïd Business School, Oxford University

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company.... more

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Episodes

Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More... more

16 Dec 2024 · 31 minutes
The secrets behind innovative strategies and partnerships at Iceland

In this episode of Kantar's Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews... more

12 Dec 2024 · 20 minutes
Unlocking Innovation: Insights from Unilever’s Philippa Tilley

In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley,... more

06 Dec 2024 · 19 minutes
Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein

Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More... more

02 Dec 2024 · 38 minutes
TikTok Shop: Revolutionising e-commerce with live shopping and innovation

In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of... more

27 Nov 2024 · 29 minutes
Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin

How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with... more

21 Nov 2024 · 20 minutes
The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in... more

14 Nov 2024 · 31 minutes
The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann

Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they... more

13 Nov 2024 · 35 minutes
The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign

In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and... more

12 Nov 2024 · 30 minutes
Talkmobile: How a ruthlessly simple customer experience delivered market leading growth

Can you provide great customer experience and the lowest prices? Of course! But how? Join Peter Aitken, Head of Customer... more

06 Nov 2024 · 32 minutes
Creative strategies for Magnum with Denise Van Strien and Camilla Facin

In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us... more

31 Oct 2024 · 25 minutes
Navigating the future of digital advertising with Meta's Richard Lloyd

In this episode of Future Proof, recorded at Cannes Lions week, Jane Ostler, Global EVP Thought Leadership at Kantar, sits... more

24 Oct 2024 · 22 minutes
HSBC UK: Banking on bold authentic marketing for success

In this compelling episode of the Kantar Future Proof podcast, Lynne Deason, Head of Creative Excellence, talks to Sarah Mayall,... more

09 Oct 2024 · 29 minutes
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton

Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look... more

26 Sep 2024 · 27 minutes
Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds

What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of... more

20 Sep 2024 · 18 minutes
Decoding IKEA’s marketing success

Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof,... more

02 Sep 2024 · 22 minutes
How can CMOs build a more trusted media landscape?

Jane Ostler, our EVP of Global Thought Leadership, caught up in Cannes with Josh Stinchcomb, Global Chief Revenue Officer at... more

20 Aug 2024 · 19 minutes
From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins

Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins,... more

06 Aug 2024 · 12 minutes
How to harness Generative AI for creative effectiveness?

In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer... more

30 Jul 2024 · 22 minutes
How should brands Find New Space?

In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth... more

25 Jul 2024 · 14 minutes
Future Proof
Creative strategies for Magnum with Denise Van Strien and Camilla Facin
Future Proof
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Description

In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us as we... more