Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company.... more
TV and video streaming are two of the most effective ways to reach audiences and predispose more people. According to... more
In this episode of Future Proof, Jane Ostler talks with fellow Kantar experts Duncan Southgate and Gonca Bubani to discuss... more
The advertising industry is experiencing a rapid transformation driven by AI advancements and an ongoing shift towards digital channels. This... more
Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest... more
Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More... more
In this episode of Kantar's Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, interviews... more
In this Future Proof podcast, Dr Nicki Morley, Head of Behavioural Science and Innovation at Kantar, speaks to Philippa Tilley,... more
Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More... more
In this episode, Dr Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, discusses the innovative expansion of... more
How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with... more
In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in... more
Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they... more
In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and... more
Can you provide great customer experience and the lowest prices? Of course! But how? Join Peter Aitken, Head of Customer... more
In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us... more
In this episode of Future Proof, recorded at Cannes Lions week, Jane Ostler, Global EVP Thought Leadership at Kantar, sits... more
In this compelling episode of the Kantar Future Proof podcast, Lynne Deason, Head of Creative Excellence, talks to Sarah Mayall,... more
Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look... more
What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of... more
Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof,... more
In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us as we... more