How do strict and relaxed cultures affect the quality of our decisions? And how can you find the sweet spot... more

Daniel Kahneman explains why risky propositions tend to look different when you’re already behind.

Why do we weigh recent events so heavily? And how does this tendency impact important decisions, like whom to vote... more

Why is it that when we see the same statement multiple times, we are more likely to believe it's true?

In this episode of "What It's Like to Be …," former Choiceology host Dan Heath interviews Chris Ekimoff, a forensic... more

Friction gets in the way of behavior—and it can become "sludge" when it's used to prevent you from reaching a... more

Why do people tend to over-respond to weak signals and under-respond to strong ones?

Performances often rise and fall, but how and why do they usually regress to a mean?

Why do people think they understand things better than they actually do?

Grouping choices together so that you make a bunch of selections all at once can seem daunting, but it can... more