How do strict and relaxed cultures affect the quality of our decisions? And how can you find the sweet spot... more

Daniel Kahneman explains why risky propositions tend to look different when you’re already behind.

Why do we weigh recent events so heavily? And how does this tendency impact important decisions, like whom to vote... more

Why is it that when we see the same statement multiple times, we are more likely to believe it's true?

In this episode of "What It's Like to Be …," former Choiceology host Dan Heath interviews Chris Ekimoff, a forensic... more

Friction gets in the way of behavior—and it can become "sludge" when it's used to prevent you from reaching a... more

Why do people tend to over-respond to weak signals and under-respond to strong ones?

Performances often rise and fall, but how and why do they usually regress to a mean?

Why do people think they understand things better than they actually do?

Grouping choices together so that you make a bunch of selections all at once can seem daunting, but it can... more

How can events outside of our control create opportunities for accidental insights?

Are there proven ways to improve our predictions?

One of the most common mistakes we make with data involves choosing the wrong population to study.

How effective is diversity training, and what can be done to eliminate hiring bias?

How can you strike the right balance between risk tolerance and risk aversion, and why do women and men so... more

How can feeling connected to someone who is essentially a stranger impact your decision-making?

How can the fear of missing out on a trend have lasting consequences?

When faced with a challenging goal, is it better to give yourself some slack?

It seems like every other week there's a news report about how coffee will help you live longer or will... more

You've probably caught yourself indulging after a workout or a game or a stretch of healthy eating. Maybe it was... more