Why do we tend to seek more risk in the face of losses when those losses are only on paper... more

What are some strategies that can help you mitigate cognitive biases and make better decisions?

Why do we allow our judgments of one trait of a person (or product or company) to overly influence our... more

How do strict and relaxed cultures affect the quality of our decisions? And how can you find the sweet spot... more

Daniel Kahneman explains why risky propositions tend to look different when you’re already behind.

Why do we weigh recent events so heavily? And how does this tendency impact important decisions, like whom to vote... more

Why is it that when we see the same statement multiple times, we are more likely to believe it's true?

In this episode of "What It's Like to Be …," former Choiceology host Dan Heath interviews Chris Ekimoff, a forensic... more

Friction gets in the way of behavior—and it can become "sludge" when it's used to prevent you from reaching a... more

Why do people tend to over-respond to weak signals and under-respond to strong ones?