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Why That Worked  – Presented by StoryBrand.ai
Why That Worked – Presented by StoryBrand.ai
StoryBrand.ai

Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes... more

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Episodes

Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the... more

07 Apr 2025 · 33 minutes
Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)

Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck... more

31 Mar 2025 · 23 minutes
Nostalgia—The Hidden Force That Makes Brands Feel Iconic

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back... more

24 Mar 2025 · 40 minutes
Starbucks—The Brand that Changed How the World Drinks Coffee

If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably... more

17 Mar 2025 · 33 minutes
Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)

Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people... more

10 Mar 2025 · 28 minutes
Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and... more

03 Mar 2025 · 38 minutes
Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels... more

24 Feb 2025 · 41 minutes
Comedians—The Science and  Strategy Behind the Funniest People on Earth

Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver... more

17 Feb 2025 · 38 minutes
Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day

Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day... more

10 Feb 2025 · 33 minutes
Stories—The Survival Tool Hardwired into Every Human

Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever... more

03 Feb 2025 · 38 minutes
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