228 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More Gillian Perkins

    • Business
    • 4.9 • 168 Ratings

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    Ep 217: If I were starting a company in 2024, this is what I'd do…

    Ep 217: If I were starting a company in 2024, this is what I'd do…

    In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. 

    Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!
    Listen to the full episode to hear:
    Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growth
    FREE Resources to Grow Your Online Business:
    Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 30 min
    Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix

    Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix

    In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.
    Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!
    In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.
    So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!
    Listen to the full episode to hear:
    Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.Learn more about Kimberly Lewis:
    Curlmix: https://curlmix.com/Invest in Curlmix: https://wefunder.com/curlmixWork with Gillian Perkins:
    My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-trainingApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 45 min
    Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)

    Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)

    Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian 
    In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.
    Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.
    Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!

    Listen to the full episode to hear:
    Insights on expanding podcast audiences and boosting sales strategiesStrategies for overcoming challenges in podcast growth without relying on algorithmsPractical tips on guest podcasting, leveraging YouTube, and using viral social mediaWays to monetize your podcast through product sales and sponsorships
    Learn more about Kevin:
    https://growtheshow.com/Virtual podcast strategy event:  https://www.growtheshowlive.com/gillian 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 1 hr 5 min
    Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)

    Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)

    In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.
    Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.
    We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.
    Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.
    Listen to the full episode to hear:
    How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.Insights into subscription business models.how Anu validated her business idea through testing with friends and family.
    Learn more about Anu Menon:
    Driftaway Coffee: https://driftaway.coffee/
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZP

    • 33 min
    Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)

    Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)

    In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.
    We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.
    Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.

    Listen to the full episode to hear:
    Discover why relying solely on social media for marketing might not be the best approach.Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.Learn about the power of referral programs and how they differ from affiliate marketing.Gain insights into leveraging community involvement and cross-promotion to effectively market your business.
    FREE Resources to Grow Your Online Business:
    Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 58 min
    Ep 212: How to Feel Happy with Where You Are Right Now

    Ep 212: How to Feel Happy with Where You Are Right Now

    In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.
    I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.
    I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.
    Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.
    Listen to the full episode to hear:
    Dive into my entrepreneurial journey and where I did and didn’t find happiness.Learn the concept of assessing progress by reflecting on where you started.Embrace the significance of enjoying the process.Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.
    FREE Resources to Grow Your Online Business:
    Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

    • 13 min

Customer Reviews

4.9 out of 5
168 Ratings

168 Ratings

Jolie Josephine ,

Her content is straight-forward, actionable, & no-fluff

I love Gillian’s content because she doesn’t hold back. She shares the information you really want to know & always provides value 🙌

LeanStead ,

Love this podcast! Gillian’s confidence, optimism and encouragement is wonderful!

I’ve been follow Gillian’s podcast for a couple of years and am FINALLY now ready to start following her advice. I love her optimism and the brevity of her shows. I am always inspired and feel like I can tackle the day. Thanks!

_anneamor ,

Genuine earthy engagement with “fya” lessons, tips

Gillian Perkins' "Work Less Earn More" podcast is an excellent resource for those looking to increase their income and or improve their work-life balance. Educational, engaging, her genuine personality, even her comforting voice and animated tone makes it easy for listeners to follow along and implement the strategies, recommended resources and tips that she shares in a diversity of topics.

Currently I’m applying a good of few of her recommended tools, resources and tips in my personal life and work. Hope my creative “back-burner brain” comes up with a business idea as I’d love to give her “Startup Society” a try. (even though yes, they offer assistance in helping you come up with business ideas, I just know I’d feel better going in with a few ideas rooted on personal interests.)

- Kristine Anne Hoffarth

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