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What Works
What Works
Tara McMullin

It's easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you... more

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EP 451: An Inbox Full of Lies

Over the next few weeks, I've got something a wee bit different for you! This is the very first edition... more

30 Nov 2023 · 30 minutes
EP 450: The Will to Share Power with Tania Luna

This is the final installment in Strange New Work, a series that uses speculative fiction to explore radical work futures.Power.... more

02 Nov 2023 · 33 minutes
EP 449: The Most Undervalued Skill of the 21st-Century Economy

This is the penultimate episode of Strange New Work, a special series from What Works that explores the future of... more

26 Oct 2023 · 35 minutes
BONUS: A Quick Pep Talk

I've got something short, sweet, and really special for you today. Sean, my husband, my go-to extrovert shield, and the... more

23 Oct 2023 · 4 minutes
EP 448: Made for Work

This is the 6th installment of Strange New Work, a special series that uses speculative fiction to explore radically different... more

19 Oct 2023 · 27 minutes
EP 447: Disrupting Housework (Without Robots or Replicators)

This is the 5th installment of Strange New Work, a special series that explores how speculative fiction can help us... more

12 Oct 2023 · 34 minutes
EP 446: You Will Be Assimilated with Charlie Gilkey

This is the 4th installment in Strange New Work, a special series from What Works that explores how speculative fiction... more

05 Oct 2023 · 32 minutes
EP 445: The Time to Change with Jordan Maney & Joanna Cea

This is the third installment in Strange New Work, a series that explores how speculative fiction can help us imagine... more

28 Sep 2023 · 34 minutes
This Is Not Advice: Quid Pro No Thank You

This is the 11th edition of This is Not Advice, a "not advice" column for premium subscribers of What Works.... more

27 Sep 2023 · 10 minutes
EP 444: World-Building a More Sustainable Work Environment with Morgan Harper Nichols

This is the second episode in my new series, "Strange New Work." Artist and writer Morgan Harper Nichols is a... more

21 Sep 2023 · 28 minutes
EP 443: Imagining a Radically Different World of Work

The future of work doesn't have to be an extension of today's reality.This is the first installment in Strange New... more

14 Sep 2023 · 27 minutes
Strange New Work Starts September 14!

Join Tara McMullin for a journey into the far future of work, and consider how we can create more humane,... more

08 Sep 2023 · 2 minutes
EP 442: When The Voice In Your Head Whispers... Meritocracy

Today’s episode is a sneak peek of Work In Practice, my new 12-week training program for guides of all kinds.... more

07 Sep 2023 · 26 minutes
EP 441: Rules, Habits, and Opening Doors with Charlie Gilkey

There are rules you know about—and rules you don't. Some rules are written down—and other rules are "just the way... more

24 Aug 2023 · 23 minutes
EP 440: Adopting the Perennial Mindset for Work & Beyond with Mauro Guillén

Play, learn, work, retire—those are the four stages of what Mauro Guillén calls the sequential mode of life. In his new... more

17 Aug 2023 · 24 minutes
This is Not Advice: Metrics, Incentives, and the Seduction of Clarity

This is the 8th edition of This is Not Advice, my "not-advice" column for premium subscribers of What Works. Today, I'm talking... more

14 Aug 2023 · 9 minutes
EP 439: Expectations, Boundaries, and Making Work in Public with Randi Buckley

Making work for the public seems to come with a slew of fuzzy social expectations. What do we owe our... more

10 Aug 2023 · 25 minutes
EP 438: Counterfeit Financial Culture with Manisha Thakor

The media give us wildly exaggerated images of wealth and consumption. And even if we recognize that a tv show... more

07 Aug 2023 · 25 minutes
EP 437: Leaving the Cult of Never Enough with Manisha Thakor

At age 50, Manisha Thakor realized that she'd sacrificed her life at the altar of work. How did that happen?... more

03 Aug 2023 · 29 minutes
This is Not Advice: How Flexibility is Used and Abused

This is an excerpt from the 7th edition of This is Not Advice—a not-advice column exclusively for premium subscribers. In this... more

31 Jul 2023 · 9 minutes
EP 436: The Myth of Rugged Individualism—and Hope for Something More (Remix)

This episode originally ran on May 25, 2022. It's been lightly remixed for today's release!“Rugged individualism” is the very language... more

27 Jul 2023 · 12 minutes
EP 435: Self-Control, Surveillance, and the Body at Work (Classic)

So much of our modern discourse around productivity, empowerment, entrepreneurship, and personal growth includes messages about our bodies. These messages... more

20 Jul 2023 · 55 minutes
This is Not Advice: Beyond Creating Versus Consuming

This is an episode of "This is Not Advice," a bonus podcast I do for premium subscribers of What Works.... more

17 Jul 2023 · 28 minutes
EP 434: What do we really want from social media? with Jay Acunzo

This is an episode about Meta's new app, Threads. It's also about Substack and Substack's new-ish feature, Notes. But really,... more

13 Jul 2023 · 28 minutes
EP 433: What is Capitalist Realism? with Iggy Perillo

"It's easier to imagine the end of the world than the end of capitalism," say Frederic Jameson and Slavoj Žižek.Capitalist... more

06 Jul 2023 · 58 minutes
This is Not Advice: Accessibility Beyond the Checklist

Welcome to the 5th edition of This is Not Advice, a non-advice column for premium subscribers of What Works. If... more

03 Jul 2023 · 12 minutes
EP 432: Queer Failure with Kate Tyson

"Failure" got a glow-up sometime in the last 20 years. Instead of something to be feared, gurus tell us to embrace... more

29 Jun 2023 · 29 minutes
EP 431: The Shoulds and Supposed-tos of Baking

Buckle up—today's episode was inspired by something that got me really worked up this week: "I think home-baking is one of... more

22 Jun 2023 · 26 minutes
This is Not Advice: Who is Responsible for Adapting?

"Outsiders" shoulder a disproportionate burden when it comes to fitting in. Can we demand more from the "insiders?"This is a... more

20 Jun 2023 · 6 minutes
EP 430: Why Does Authenticity So Often Feel Fake?

What gets labeled as "authentic" is often quite predictable. It's a market-compatible expression of what was once something unique or... more

15 Jun 2023 · 24 minutes
EP 429: Maybe bigger isn't better?

On June 8, Skye Pillsbury opened the latest edition of her newsletter, The Squeeze, with the header RIP Gimlet. She... more

12 Jun 2023 · 15 minutes
EP 428: "You paid WHAT for that?!" Or, How Echo Chambers Distort Prices and How We Think

I’m about to write the most journalistic thing I’ve ever written: I received a tip.I wish I could say it... more

08 Jun 2023 · 44 minutes
This is Not Advice: Making Work That Can't Be Sold

Welcome to the 3rd edition of This is Not Advice, my advice column that’s not an advice column for paid... more

05 Jun 2023 · 7 minutes
EP 427: The Trust-Profit Paradox

Today's episode is all about trust and responsibility—and how those qualities impact the cost of doing business and the work... more

25 May 2023 · 23 minutes
EP 426: This is Not Advice: It's Our World, AI Just "Lives" In It

What are we really talking about when we talk about our hopes and fears about AI?It's us. We're the problem.Actually,... more

22 May 2023 · 17 minutes
EP 425: [Dispatch] Gone Meta

There's a sort of inside joke in the online business space of coaches, creators, and service providers. Or maybe, at... more

18 May 2023 · 13 minutes
EP 424: How the Game We Play Changes Our Work

“This cancerous economic principle means that executives and venture capitalists have abandoned the concept of value within a business. Through... more

11 May 2023 · 23 minutes
EP 423: This is Not Advice: What can I do to grow my audience?

Today’s quick episode is a sample of something I’m creating for paid subscribers to What Works. I’m calling it my... more

08 May 2023 · 14 minutes
EP 422: The "Risks" of Losing What You Never Had with Nathalie Lussier

What does a bad movie from 1992, loss aversion, Steinbeck, pizza, farm animals, and the founder of a software company... more

04 May 2023 · 37 minutes
EP 421: AI, Automation, and the Case for Luddism

I am on board when it comes to technological progress. I look forward to updating my devices (although I don’t... more

27 Apr 2023 · 36 minutes
EP 420: Why every business is "on a mission to..."

It seems like every company today claims to be "on a mission" to change the world or improve our lives.... more

20 Apr 2023 · 29 minutes
EP 419: What is an “ethical business?” with Brooke Monaghan

At least in my corner of social media, there are a lot of folks asking what makes a business ethical.... more

11 Apr 2023 · 33 minutes
EP 418: [Dispatch] Going beyond the "greedy corporation" critique

This Earth Month... buy more stuff?!We're about to be bombarded with messaging about corporate climate initiatives. We'll have the chance... more

04 Apr 2023 · 12 minutes
EP 417: [Dispatch] "All parasites have value"

"All parasites have value, Sibling Dex. Not to their hosts, perhaps, but you could say the same about a predator... more

28 Mar 2023 · 17 minutes
EP 416: Anxiety (and Mental Health) in the Achievement Society with Morra Aarons-Mele

I’ve called myself a recovering overachiever. I’m recovering not from the drive to excel but from the anxiety inherent to... more

14 Mar 2023 · 33 minutes
EP 415: The Economics of Being Needy with Mara Glatzel

We all have deep human needs—for belonging, for autonomy, for creative expression, for safety and security. But modern life can... more

28 Feb 2023 · 49 minutes
EP 414: The Economics of Ideas with Jenny Blake

What makes an idea valuable? What turns it into a product that can be bought, sold, or rented? Ideas turn... more

21 Feb 2023 · 44 minutes
EP 413: The Economics of Getting (And Paying) Attention: Part 2

This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I... more

14 Feb 2023 · 35 minutes
BONUS: Permission to Speak with Samara Bay

How comfortable are you with your own voice? How likely are you to say what's on your mind?Samara Bay, the... more

09 Feb 2023 · 22 minutes
EP 412: The Economics of Paying Attention (Part 1)

How does the principle of supply and demand influence what we pay attention to? (And who pays attention to us?)

07 Feb 2023 · 39 minutes
EP 411: The Economics of Cashflow (Remix)

If we want to understand the tiny economy of our businesses, then we have to understand cashflow.

31 Jan 2023 · 27 minutes
EP 410: The Economics of Work Relationships with Kate Strathmann

How can we avoid unintentional exploitation in our working relationships?

24 Jan 2023 · 36 minutes
EP 409: The Economics Of Information and Care

If information wants to be free… why is it so darn expensive?

17 Jan 2023 · 36 minutes
EP 408: The Economics Of Big (and Small) Decisions with Hillary Rea

Can economics help you decide whether or not to quit social media? Yes!

10 Jan 2023 · 32 minutes
EP 407: How To Feel Good About Going Slow

Can we unlearn urgency and learn to enjoy patience?

03 Jan 2023 · 27 minutes
A Vision for Work in 2023 (and Beyond)

Work has evolved. The way we work has not.

20 Dec 2022 · 11 minutes
EP 406: Our Favorite Things of 2022

Tara & Sean share a look back at the year and what caught their attention in books, tv, podcasts, and... more

13 Dec 2022 · 51 minutes
EP 405: What causes work stress? And what can we do about it?

While the answer might seem obvious, understanding how work creates stress and help us design more sustainable work systems.

06 Dec 2022 · 23 minutes
EP 404: What lights your fire?

Thinking about doing things differently next year? Here's one way my own work has changed—big time.

29 Nov 2022 · 1 hour, 10 minutes
EP 403: Have your values been hijacked?

How do you see through the bait & switch?

22 Nov 2022 · 1 hour, 12 minutes
EP 402: How do you crack the code on goal-setting?

Charlie Gilkey talks with Tara about the cultural code that lurks beneath our assumptions about goals & success.

15 Nov 2022 · 1 hour, 3 minutes
EP 401: Do we really all have the same 24 hours?

Jenny Blake, Charlie Gilkey, and Tara discuss capacity, time, and avoiding overcommitment.

08 Nov 2022 · 1 hour, 2 minutes
EP 400: The Power of Practice

🙌🏻 A 400th Episode AND Book Birthday celebration! 🙌🏻

01 Nov 2022 · 27 minutes
EP 399: Self Help, LLC: The Politics of Hustle Culture with Jadah Sellner

Who does all of our productivity really benefit?

25 Oct 2022 · 52 minutes
EP 398: Self Help, LLC: Good Bodies With India Jackson, Tiffany Ima, and Jessica DeFino

What happens when confidence and control collide?

18 Oct 2022 · 54 minutes
EP 397: Self Help, LLC: Bad Usage With Samara Bay

How we use our voices is a microcosm of how we think about ourselves. What happens when we use our... more

11 Oct 2022 · 41 minutes
EP 396: Self Help, LLC: #MakingMemories with Sara Petersen

How do influencers impact the way we see ourselves, our families, and… our shopping lists?

04 Oct 2022 · 36 minutes
EP 395: Self Help, LLC: Instagram, the Algorithm, and Personality Types with Steph Barron Hall from Nine Types Co

Personality types are big business on Instagram. Why are we so hooked on ourselves?

27 Sep 2022 · 31 minutes
EP 394: Self Help, LLC: The Paradox of Self-Help Expertise with Patrick Sheehan

Who do you trust with improving your life?

20 Sep 2022 · 30 minutes
EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels

Is this really what empowerment looks like?

13 Sep 2022 · 35 minutes
EP 392: Self Help, LLC: Winners & Losers

Are we all in the self-help business now?

06 Sep 2022 · 30 minutes

Are we all in the self-help business now?

23 Aug 2022 · 3 minutes
EP 391: How do human decisions shape the economy? with Stacey Vanek Smith

What even is the economy really? How does economic news impact my daily life? And what would prompt two humanities... more

09 Aug 2022 · 33 minutes
THE BOOK: Do your Big-G Goals Serve You?

After finding myself frustrated, exhausted, and burnt out, I had to ask: Are the goals I set making my life... more

26 Jul 2022 · 10 minutes
EP 390: Context Clues: Is a recession inevitable?

How do you prepare your small business for economic ups and downs?

12 Jul 2022 · 49 minutes
EP 389: Context Clues: Does everyone need a personal brand?

How has our relationship with ourselves changed since we started to put so much effort into emphasizing the most marketable... more

05 Jul 2022 · 30 minutes
EP 388: Extra Context: Not Getting Paid

Can work be valuable even if you're not making money with it? What role do hobbies and personal pursuits have... more

28 Jun 2022 · 21 minutes
EP 387: Context Clues: Is there hope beyond positive thinking?

Vibe check: does positive thinking get in the way of recognizing real limitations and structural challenges?

21 Jun 2022 · 41 minutes
EP 386: Extra Context: Getting Paid

How can we think more strategically about the way we get paid as business owners & independent workers?

14 Jun 2022 · 20 minutes
EP 385: Context Clues: Who do you work for?

Do you spend more of your time working for internet companies than for yourself or your clients?

07 Jun 2022 · 36 minutes
EP 384: Context Clues: Do you love your work?

Is loving your work all it's cracked up to be? And is the work you love meeting your needs?

31 May 2022 · 37 minutes
EP 383: Extra Context: Rugged Individualism

Has individualism made it harder to navigate the 21st-century economy?

24 May 2022 · 11 minutes
EP 382: Context Clues: What makes for a fair refund policy?

Does your refund policy help you make sales... or do right by your customers?

17 May 2022 · 57 minutes
EP 381: What happens when you take a 4-month break from business as usual?

At the end of 2021, I stepped away from my business: left our community, off-boarded my employee to another company,... more

10 May 2022 · 25 minutes
EP 380: When does overdelivering become overcompensating? with Allison Davis

I’m sure you’ve heard it before: underpromise and overdeliver. But is that really the best way to do business? Or... more

05 Apr 2022 · 26 minutes
EP 379: Why do we choose squeezing more in over taking time off? (Time & Money 8)

I’m bringing our Time & Money series to a close this week by exploring why we choose squeezing more in... more

29 Mar 2022 · 28 minutes
EP 378: How much time do you work? with Anne Ditmeyer (Time & Money 7)

A lot of the work we do today doesn’t much look like “work.” The divide between work-life and life-life is... more

22 Mar 2022 · 25 minutes
EP 377: What game are you playing? (Time & Money 6)

The systems we operate in all have different incentive systems: our business models, the social media platforms, our economy, the... more

15 Mar 2022 · 31 minutes
EP 376: What Is Our Time Worth? With Keina Newell (Time & Money 5)

Most of us learn the value of our time in our first jobs. Even as we get more experience and... more

08 Mar 2022 · 30 minutes
EP 375: Is this really a new economy? (Time & Money 4)

I’ve been talking about the “new economy” since about 2010. But more and more, I recognize that the economic possibilities... more

01 Mar 2022 · 34 minutes
EP 374: How do you measure quality time? with Elisabeth Jackson (Time & Money 3)

There’s more than one way to measure success—and there’s more than one way to measure time. How do you account... more

22 Feb 2022 · 27 minutes
EP 373: Should we lower our expectations? (Time & Money 2)

We spend money on lots of tools designed to save us time and work. But all too often, those tools... more

15 Feb 2022 · 25 minutes
EP 372: What Is Money? with Paco de Leon (Time & Money 1)

“Time is money.” Ben Franklin gave us that chestnut in 1748—and ever since, we’ve been trained to think of our... more

08 Feb 2022 · 32 minutes
EP 371: How does emotional labor impact our work?

Emotional labor is an under-appreciated, under-compensated type of work. But it’s essential for navigating the 21st-century economy. Entrepreneurship almost always... more

01 Feb 2022 · 35 minutes
EP 370: What is the creator economy? with Gina Bianchini

What is the creator economy? And why are so many creators… miserable? Mighty Networks founder Gina Bianchini was the first... more

25 Jan 2022 · 28 minutes
EP 369: Do your goals make you a better person?

The way we set goals often invites a load of comparison and competition. We can even create a moral hierarchy... more

18 Jan 2022 · 21 minutes
EP 368: What Does Growth Without Striving Look Like? with Rita Barry

“What does growth without striving look like?” Rita Barry posed this question 3 years ago, and it’s stuck with me ever... more

11 Jan 2022 · 25 minutes
EP 367: Moving Into A New Chapter with Darden Creative Founder Tamera Darden

In This Episode: * Why Darden Creative founder Tamera Darden decided to shut down her business at the end of 2022—and... more

14 Dec 2021 · 1 hour,
EP 366: Unpacking Business Grief with Charlene Lam

In This Episode: * Creative grief worker & curator Charlene Lam shares how grief impacts us—as humans, leaders, and business owners*... more

07 Dec 2021 · 45 minutes
EP 365: Asking Abundant Questions To Solve Business Challenges

I always hesitate to talk about practicing an “abundance mindset…” …because it so quickly veers into positive vibes only, charge what... more

30 Nov 2021 · 23 minutes
EP 364: The Abundant Value of Virtual Assistants with Janice Plado Dalager

In This Episode: * Consultant and virtual assistant Janice Plado Dalager joins Tara for a conversation about the unique skill set... more

23 Nov 2021 · 54 minutes
EP 363: Making The Hard Call With 90-Day Business Launch Founder Michelle Ward

In This Episode: * Why Michelle Ward decided to retire as the When I Grow Up Coach to go all-in on... more

16 Nov 2021 · 53 minutes
EP 362: Debunking The Myth Of Scarce Attention

Have you heard? The average human attention span is now shorter than a goldfish’s! Thanks, internet.  TV journalists and politicians... more

09 Nov 2021 · 19 minutes
EP 361: Embracing Your Whole Identity With Coach & Consultant Angela Browne

In This Episode: * How Angie Browne‘s career has evolved into embracing her whole identity as a coach & consultant* Why... more

02 Nov 2021 · 52 minutes
EP 360: Slowing Down To Make Sustainable Choices

I am a fast person. I walk fast. Cook fast. Write fast. Talk fast. Work out fast. It’s like I’m always... more

26 Oct 2021 · 30 minutes
EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

In This Episode: * Why brand strategist Alice Karolina created the ethical move, which helps small business owners navigate building more... more

19 Oct 2021 · 48 minutes
EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie

In This Episode * How Future Proof Skills Lab founder Liz Wiltsie has build her business on her North Star values... more

12 Oct 2021 · 44 minutes
EP 357: Building A Business Based On What Matters With Coach Mara Glatzel

In This Episode: * The key values that coach Mara Glatzel has built her business on* How her human-first approach to... more

05 Oct 2021 · 50 minutes
EP 356: Creating A System Of Care

Systems have a reputation. If you’ve ever thought to yourself, as I have, “Oh, I’m just not a systems person,” you... more

28 Sep 2021 · 28 minutes
EP 355: Cash Flow Is A Feminist Issue

In This Episode: * Tara explains how using a system-thinking approach to money makes it easier to invest in the growth... more

21 Sep 2021 · 25 minutes
EP 354: Making Sales A System With Coach Pony Founder Christie Mims

In This Episode: * Why Coach Pony founder Christie Mims uses 2 “competing” sales funnels to accommodate for different ways of... more

14 Sep 2021 · 48 minutes
EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media

In This Episode: * Why Sean McMullin & Lou Blaser, from YellowHouse.Media, switched their project management software from Notion to Clickup... more

07 Sep 2021 · 59 minutes
EP 352: Personal Strengths Make Strategy Stronger

Personal strengths are like a photo filter. Imagine you’ve got a photo that’s… fine. You upload it to Instagram or VSCO... more

24 Aug 2021 · 37 minutes
EP 351: Thinking Differently With Writer Kris Windley

In This Episode: * Why writer Kris Windley decided to learn how to illustrate her articles* How doodling has helped her... more

17 Aug 2021 · 52 minutes
EP 350: Slowing Down For Success With Coach Reva Patwardhan

In This Episode: * Why coach Reva Patwardhan counts her intrinsic sense of belonging as one of her top strengths* How... more

10 Aug 2021 · 46 minutes
EP 349: Updating Your Default Settings With Work Brighter Founder Brittany Berger

In This Episode: * How Work Brighter founder Brittany Berger leverages her unique strengths to create a custom approach to productivity... more

03 Aug 2021 · 50 minutes
EP 348: Knowing When To Get Out Of The Way With Let’s Do The Books Founder Mark Butler

In This Episode: * Why Let’s Do The Books founder Mark Butler has been working on getting out of the way... more

27 Jul 2021 · 43 minutes
EP 347: Carving Out Space For Creative Work With The Autonomous Creative Founder Jessica Abel

In This Episode: * Why Jessica Abel believes carving out space to work on experimental and creative projects is key* The... more

20 Jul 2021 · 57 minutes
EP 346: Finding The Right Blend With Financial Behaviorist Jacquette Timmons

In This Episode: * Why financial behaviorist Jacquette Timmons is more interested in finding the right blend that finding a balance... more

13 Jul 2021 · 39 minutes
EP 345: Putting Your Business In Maintenance Mode With ScaleSpark Founder Susan Boles

In This Episode: * Sean McMullin asks Break The Ceiling host Susan Boles what she’s learned about creating a business that... more

06 Jul 2021 · 37 minutes
EP 344: Time To Take A Break?

Do you ever get the feeling you’re white-knuckling it through business ownership? Like if you just squeeze the wheel hard enough... more

01 Jul 2021 · 17 minutes
EP 343: 5 Ways To Do More & Better By Teaming Up

I did not like group work as a student. I much preferred to take on a project myself. I wanted complete... more

29 Jun 2021 · 30 minutes
EP 342: Getting Help Before The Ish Hits The Fan with Shulamit Ber Levtov

In This Episode: * How mindset & resilience consultant Shulamit Ber Levtov became interested in the mental health challenges women face... more

22 Jun 2021 · 59 minutes
EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann

In This Episode: * Wanderwell founder Kate Strathmann and I unpack how our personal values often don’t line up with economic... more

15 Jun 2021 · 1 hour, 1 minute
EP 340: Managing As An Introverted, Anxious, and Autistic Boss: Tara’s Interview On The Rebel Therapist With Annie Schuessler

In This Episode: * How I decide what roles to hire for (and why understanding our team structure is key)* When... more

08 Jun 2021 · 52 minutes
EP 339: Hiring For The Upside With Small Business Co-Pilot Founder Podge Thomas

In This Episode: * Why management specialist Podge Thomas believes your team should be your biggest asset* How to prepare to... more

01 Jun 2021 · 51 minutes
Q&A: What Content Should Be Free? And What Should Be Paid For?

How do you know what content should be free? And, what should be paid for? This month, we’ve been talking all... more

27 May 2021 · 12 minutes
EP 338: Why Staying Small Leads To Big Results

This month, we’ve explored finding customers and building an audience—which are not the same things. Every business needs to find customers.... more

25 May 2021 · 29 minutes
EP 337: Connecting With Stories With Tell Me A Story Founder Hillary Rea

In This Episode: * Why storytelling is good for business and how it can help you build your audience* Why you... more

18 May 2021 · 47 minutes
EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

In This Episode: * Why brand strategist Felicia Sullivan doesn’t bother with using social media to find clients* How she uses... more

11 May 2021 · 46 minutes
What Works
EP 343: 5 Ways To Do More & Better By Teaming Up
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I did not like group work as a student. I much preferred to take on a project myself. I wanted complete control over... more