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What Works
What Works
Tara McMullin

It's easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you... more

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EP 427: The Trust-Profit Paradox

Today's episode is all about trust and responsibility—and how those qualities impact the cost of doing business and the work... more

25 May 2023 · 23 minutes
EP 426: This is Not Advice: It's Our World, AI Just "Lives" In It

What are we really talking about when we talk about our hopes and fears about AI?It's us. We're the problem.Actually,... more

22 May 2023 · 17 minutes
EP 425: [Dispatch] Gone Meta

There's a sort of inside joke in the online business space of coaches, creators, and service providers. Or maybe, at... more

18 May 2023 · 13 minutes
EP 424: How the Game We Play Changes Our Work

“This cancerous economic principle means that executives and venture capitalists have abandoned the concept of value within a business. Through... more

11 May 2023 · 23 minutes
EP 423: This is Not Advice: What can I do to grow my audience?

Today’s quick episode is a sample of something I’m creating for paid subscribers to What Works. I’m calling it my... more

08 May 2023 · 14 minutes
EP 422: The "Risks" of Losing What You Never Had with Nathalie Lussier

What does a bad movie from 1992, loss aversion, Steinbeck, pizza, farm animals, and the founder of a software company... more

04 May 2023 · 37 minutes
EP 421: AI, Automation, and the Case for Luddism

I am on board when it comes to technological progress. I look forward to updating my devices (although I don’t... more

27 Apr 2023 · 36 minutes
EP 420: Why every business is "on a mission to..."

It seems like every company today claims to be "on a mission" to change the world or improve our lives.... more

20 Apr 2023 · 29 minutes
EP 419: What is an “ethical business?” with Brooke Monaghan

At least in my corner of social media, there are a lot of folks asking what makes a business ethical.... more

11 Apr 2023 · 33 minutes
EP 418: [Dispatch] Going beyond the "greedy corporation" critique

This Earth Month... buy more stuff?!We're about to be bombarded with messaging about corporate climate initiatives. We'll have the chance... more

04 Apr 2023 · 12 minutes
EP 417: [Dispatch] "All parasites have value"

"All parasites have value, Sibling Dex. Not to their hosts, perhaps, but you could say the same about a predator... more

28 Mar 2023 · 17 minutes
EP 416: Anxiety (and Mental Health) in the Achievement Society with Morra Aarons-Mele

I’ve called myself a recovering overachiever. I’m recovering not from the drive to excel but from the anxiety inherent to... more

14 Mar 2023 · 33 minutes
EP 415: The Economics of Being Needy with Mara Glatzel

We all have deep human needs—for belonging, for autonomy, for creative expression, for safety and security. But modern life can... more

28 Feb 2023 · 49 minutes
EP 414: The Economics of Ideas with Jenny Blake

What makes an idea valuable? What turns it into a product that can be bought, sold, or rented? Ideas turn... more

21 Feb 2023 · 44 minutes
EP 413: The Economics of Getting (And Paying) Attention: Part 2

This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I... more

14 Feb 2023 · 35 minutes
BONUS: Permission to Speak with Samara Bay

How comfortable are you with your own voice? How likely are you to say what's on your mind?Samara Bay, the... more

09 Feb 2023 · 22 minutes
EP 412: The Economics of Paying Attention (Part 1)

How does the principle of supply and demand influence what we pay attention to? (And who pays attention to us?)

07 Feb 2023 · 39 minutes
EP 411: The Economics of Cashflow (Remix)

If we want to understand the tiny economy of our businesses, then we have to understand cashflow.

31 Jan 2023 · 27 minutes
EP 410: The Economics of Work Relationships with Kate Strathmann

How can we avoid unintentional exploitation in our working relationships?

24 Jan 2023 · 36 minutes
EP 409: The Economics Of Information and Care

If information wants to be free… why is it so darn expensive?

17 Jan 2023 · 36 minutes
EP 408: The Economics Of Big (and Small) Decisions with Hillary Rea

Can economics help you decide whether or not to quit social media? Yes!

10 Jan 2023 · 32 minutes
EP 407: How To Feel Good About Going Slow

Can we unlearn urgency and learn to enjoy patience?

03 Jan 2023 · 27 minutes
A Vision for Work in 2023 (and Beyond)

Work has evolved. The way we work has not.

20 Dec 2022 · 11 minutes
EP 406: Our Favorite Things of 2022

Tara & Sean share a look back at the year and what caught their attention in books, tv, podcasts, and... more

13 Dec 2022 · 51 minutes
EP 405: What causes work stress? And what can we do about it?

While the answer might seem obvious, understanding how work creates stress and help us design more sustainable work systems.

06 Dec 2022 · 23 minutes
EP 404: What lights your fire?

Thinking about doing things differently next year? Here's one way my own work has changed—big time.

29 Nov 2022 · 1 hour, 10 minutes
EP 403: Have your values been hijacked?

How do you see through the bait & switch?

22 Nov 2022 · 1 hour, 12 minutes
EP 402: How do you crack the code on goal-setting?

Charlie Gilkey talks with Tara about the cultural code that lurks beneath our assumptions about goals & success.

15 Nov 2022 · 1 hour, 3 minutes
EP 401: Do we really all have the same 24 hours?

Jenny Blake, Charlie Gilkey, and Tara discuss capacity, time, and avoiding overcommitment.

08 Nov 2022 · 1 hour, 2 minutes
EP 400: The Power of Practice

🙌🏻 A 400th Episode AND Book Birthday celebration! 🙌🏻

01 Nov 2022 · 27 minutes
EP 399: Self Help, LLC: The Politics of Hustle Culture with Jadah Sellner

Who does all of our productivity really benefit?

25 Oct 2022 · 52 minutes
EP 398: Self Help, LLC: Good Bodies With India Jackson, Tiffany Ima, and Jessica DeFino

What happens when confidence and control collide?

18 Oct 2022 · 54 minutes
EP 397: Self Help, LLC: Bad Usage With Samara Bay

How we use our voices is a microcosm of how we think about ourselves. What happens when we use our... more

11 Oct 2022 · 41 minutes
EP 396: Self Help, LLC: #MakingMemories with Sara Petersen

How do influencers impact the way we see ourselves, our families, and… our shopping lists?

04 Oct 2022 · 36 minutes
EP 395: Self Help, LLC: Instagram, the Algorithm, and Personality Types with Steph Barron Hall from Nine Types Co

Personality types are big business on Instagram. Why are we so hooked on ourselves?

27 Sep 2022 · 31 minutes
EP 394: Self Help, LLC: The Paradox of Self-Help Expertise with Patrick Sheehan

Who do you trust with improving your life?

20 Sep 2022 · 30 minutes
EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels

Is this really what empowerment looks like?

13 Sep 2022 · 35 minutes
EP 392: Self Help, LLC: Winners & Losers

Are we all in the self-help business now?

06 Sep 2022 · 30 minutes

Are we all in the self-help business now?

23 Aug 2022 · 3 minutes
EP 391: How do human decisions shape the economy? with Stacey Vanek Smith

What even is the economy really? How does economic news impact my daily life? And what would prompt two humanities... more

09 Aug 2022 · 33 minutes
THE BOOK: Do your Big-G Goals Serve You?

After finding myself frustrated, exhausted, and burnt out, I had to ask: Are the goals I set making my life... more

26 Jul 2022 · 10 minutes
EP 390: Context Clues: Is a recession inevitable?

How do you prepare your small business for economic ups and downs?

12 Jul 2022 · 49 minutes
EP 389: Context Clues: Does everyone need a personal brand?

How has our relationship with ourselves changed since we started to put so much effort into emphasizing the most marketable... more

05 Jul 2022 · 30 minutes
EP 388: Extra Context: Not Getting Paid

Can work be valuable even if you're not making money with it? What role do hobbies and personal pursuits have... more

28 Jun 2022 · 21 minutes
EP 387: Context Clues: Is there hope beyond positive thinking?

Vibe check: does positive thinking get in the way of recognizing real limitations and structural challenges?

21 Jun 2022 · 41 minutes
EP 386: Extra Context: Getting Paid

How can we think more strategically about the way we get paid as business owners & independent workers?

14 Jun 2022 · 20 minutes
EP 385: Context Clues: Who do you work for?

Do you spend more of your time working for internet companies than for yourself or your clients?

07 Jun 2022 · 36 minutes
EP 384: Context Clues: Do you love your work?

Is loving your work all it's cracked up to be? And is the work you love meeting your needs?

31 May 2022 · 37 minutes
EP 383: Extra Context: Rugged Individualism

Has individualism made it harder to navigate the 21st-century economy?

24 May 2022 · 11 minutes
EP 382: Context Clues: What makes for a fair refund policy?

Does your refund policy help you make sales... or do right by your customers?

17 May 2022 · 57 minutes
EP 381: What happens when you take a 4-month break from business as usual?

At the end of 2021, I stepped away from my business: left our community, off-boarded my employee to another company,... more

10 May 2022 · 25 minutes
EP 380: When does overdelivering become overcompensating? with Allison Davis

I’m sure you’ve heard it before: underpromise and overdeliver. But is that really the best way to do business? Or... more

05 Apr 2022 · 26 minutes
EP 379: Why do we choose squeezing more in over taking time off? (Time & Money 8)

I’m bringing our Time & Money series to a close this week by exploring why we choose squeezing more in... more

29 Mar 2022 · 28 minutes
EP 378: How much time do you work? with Anne Ditmeyer (Time & Money 7)

A lot of the work we do today doesn’t much look like “work.” The divide between work-life and life-life is... more

22 Mar 2022 · 25 minutes
EP 377: What game are you playing? (Time & Money 6)

The systems we operate in all have different incentive systems: our business models, the social media platforms, our economy, the... more

15 Mar 2022 · 31 minutes
EP 376: What Is Our Time Worth? With Keina Newell (Time & Money 5)

Most of us learn the value of our time in our first jobs. Even as we get more experience and... more

08 Mar 2022 · 30 minutes
EP 375: Is this really a new economy? (Time & Money 4)

I’ve been talking about the “new economy” since about 2010. But more and more, I recognize that the economic possibilities... more

01 Mar 2022 · 34 minutes
EP 374: How do you measure quality time? with Elisabeth Jackson (Time & Money 3)

There’s more than one way to measure success—and there’s more than one way to measure time. How do you account... more

22 Feb 2022 · 27 minutes
EP 373: Should we lower our expectations? (Time & Money 2)

We spend money on lots of tools designed to save us time and work. But all too often, those tools... more

15 Feb 2022 · 25 minutes
EP 372: What Is Money? with Paco de Leon (Time & Money 1)

“Time is money.” Ben Franklin gave us that chestnut in 1748—and ever since, we’ve been trained to think of our... more

08 Feb 2022 · 32 minutes
EP 371: How does emotional labor impact our work?

Emotional labor is an under-appreciated, under-compensated type of work. But it’s essential for navigating the 21st-century economy. Entrepreneurship almost always... more

01 Feb 2022 · 35 minutes
EP 370: What is the creator economy? with Gina Bianchini

What is the creator economy? And why are so many creators… miserable? Mighty Networks founder Gina Bianchini was the first... more

25 Jan 2022 · 28 minutes
EP 369: Do your goals make you a better person?

The way we set goals often invites a load of comparison and competition. We can even create a moral hierarchy... more

18 Jan 2022 · 21 minutes
EP 368: What Does Growth Without Striving Look Like? with Rita Barry

“What does growth without striving look like?” Rita Barry posed this question 3 years ago, and it’s stuck with me ever... more

11 Jan 2022 · 25 minutes
EP 367: Moving Into A New Chapter with Darden Creative Founder Tamera Darden

In This Episode: * Why Darden Creative founder Tamera Darden decided to shut down her business at the end of 2022—and... more

14 Dec 2021 · 1 hour,
EP 366: Unpacking Business Grief with Charlene Lam

In This Episode: * Creative grief worker & curator Charlene Lam shares how grief impacts us—as humans, leaders, and business owners*... more

07 Dec 2021 · 45 minutes
EP 365: Asking Abundant Questions To Solve Business Challenges

I always hesitate to talk about practicing an “abundance mindset…” …because it so quickly veers into positive vibes only, charge what... more

30 Nov 2021 · 23 minutes
EP 364: The Abundant Value of Virtual Assistants with Janice Plado Dalager

In This Episode: * Consultant and virtual assistant Janice Plado Dalager joins Tara for a conversation about the unique skill set... more

23 Nov 2021 · 54 minutes
EP 363: Making The Hard Call With 90-Day Business Launch Founder Michelle Ward

In This Episode: * Why Michelle Ward decided to retire as the When I Grow Up Coach to go all-in on... more

16 Nov 2021 · 53 minutes
EP 362: Debunking The Myth Of Scarce Attention

Have you heard? The average human attention span is now shorter than a goldfish’s! Thanks, internet.  TV journalists and politicians... more

09 Nov 2021 · 19 minutes
What Works
EP 364: The Abundant Value of Virtual Assistants with Janice Plado Dalager
What Works

Listen now on

Apple Podcasts
Google Podcasts
Podcast Addict
Pocket Casts
Player FM
Podcast Republic


In This Episode: * Consultant and virtual assistant Janice Plado Dalager joins Tara for a conversation about the unique skill set that virtual... more