Teaming Up with THP

In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common misconceptions surrounding PR and the broad spectrum that the term covers. Each intern shares their unique journey, detailing personal misconceptions and how their experiences at Ho

In episode 25 of Teaming Up, Jon Newman engages with Kelly O'Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro and micro aspects of workplace innovation, emphasizing the importance of observation and understanding human behavior to meet unmet needs. Episode Highlights: The Essence of Innovati

In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the art of storytelling through a local lens, circling around the significant yet often overlooked stories nestled within our communities. Episode Highlights The Birth of a Pla

Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and highlighted what challe

Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services, welcomed Christine Coffey, Creative Director of Karnes Coffey, to share her insights. Aidan and Christine dive deep into the world of creative projects, exploring how strategy pl

Episode Notes: Teaming Up is putting two former Hodges interns in the hot seat, talking about a totally new topic for the podcast: brand. We asked Briana Williams, CEO of LipLoveLine, to join Casey for Episode 21, where the two discussed building a brand and the process and considerations that go into that. Williams discusses her brand story and her business evolution – from winn

Episode Notes: Back from summer vacation, Teaming Up is returning with a debate of sorts. It’s the battle of media relations vs. content marketing. We brought in one of our favorite independent practitioners, Jill Vaughan of JLV Communications, to pair up with Josh Dare to discuss these dueling tactics for our 20th episode. Over the course of their conversation, Josh and Jill tal

Episode Notes: On the heels of Pride Month, our next Teaming Up episode is focused on LGBTQ+ campaign development, particularly in the tourism space. We called on our client Richmond Region Tourism (RRT) for Episode 19, which was led by our very own Hannah Robinson, senior account executive, who has been working with RRT for the last three years. In this episode of Teaming Up, Hann

Episode Notes: Amanda Colocho sits down with content creator Liz Thomson to discuss all things influencer marketing, from paid an unpaid partnerships to strategies and pitfalls. Teaming Up is brought to you by The Hodges Partnership, a strategic communications agency that specializes in storytelling through public relations, media relations, content marketing and social media. For

Episode Notes: Greg Surber is joined by research expert and long-time Hodges collaborator Erin Bishop from Brand Federation. They discuss all things research and touch on topics of key interest to Public Relations professionals.